Brainstorming.ppt
- 3. Brainstorming Brainstorming creates new ideas, solves problems, motivates and develops teams. The Round Robin technique • Everyone takes a turn offering an idea • Anyone can pass on any turn • Continue until there are no more ideas • All ideas are listed as they are offered Freewheeling • Share ideas all at once • List all ideas as they are ‘shouted out’ 3
- 4. Ground rules • Don’t edit what is said and remember not to criticise • Go for quantity of ideas at this point; narrow down the list later • Encourage wild or exaggerated ideas • Build on the ideas of others ( e.g. One member might say something that ‘sparks’ another member’s idea • Don’t ignore the obvious 4
- 5. Reverse brainstorming technique GENERATING OPPORTUNITIES Instead of asking, "How do I solve or prevent this problem?" ask, "How could I possibly cause the problem?" And instead of asking "How do I achieve these results?" ask, "How could I possibly achieve the opposite effect?" Reverse brainstorming is a good technique to try when it is difficult to identify solutions to the problem directly.
- 6. Brainstorming Reverse • Clearly identify and write down the problem • Reverse the problem or challenge by asking, "How could I possibly cause the problem?" or "How could I possibly achieve the opposite effect?" • Brainstorm the reverse problem to generate reverse solution ideas • Once you have brainstormed all the ideas to solve the reverse problem, now reverse these into solution ideas for the original problem
- 7. How do you prevent a new product from being successful? Reverse brainstorming technique