This document discusses demand forecasting techniques. It describes demand forecasting as predicting future business situations to minimize risk and uncertainty. Both qualitative and quantitative techniques are covered. Qualitative techniques include expert opinion methods like panel consensus and Delphi method, as well as consumer survey methods. Quantitative techniques involve statistical analysis like time series analysis, moving averages, exponential smoothing, regression analysis, and input-output analysis. The document outlines the process and limitations of several of these techniques.