Demand forecasting is predicting future demand for a firm's products. It helps with production planning and scheduling, acquiring inputs, financial planning, pricing strategies, and advertising planning. The key steps involve specifying objectives, determining timelines, choosing forecasting methods, collecting and adjusting data, estimating results, and interpreting them. Common techniques include surveys, statistical methods, opinion polls, trend projection methods, barometric methods, and econometric methods. Consumer survey techniques involve complete enumeration, sample surveys, and end-use methods. Expert opinion, Delphi methods, and managerial surveys are also used. Statistical techniques include trend projections, barometric indicators, and econometric regression and simultaneous equation models.