Seven Eleven aims to be a convenient shop that meets customer needs and lifestyles. It was established in 1973 in Japan and reached 1,000 stores by 1980, refreshing its image in 1992. It began selling color copies and game software in 1996. While providing many goods, prices have increased over time, with rice balls, bread, box lunches, drinks, and cakes all now more expensive than in the past. However, customers benefit from the wide selection and convenient locations allowing them to easily obtain what they want.