Leaflet Writing presentation
- 1. Leaflet Writing BY SAIMA ABEDI
- 2. What is a Leaflet? Leaflets are a type of open letter which is designed to be handed out to the people, either by hand, by post, inserted in local newspapers for distribution, to grab their attention.
- 3. Why to Write a Leaflet? To advertise a product To provide information about important issues and events To draw attention to any organisation, cause or event. It spurs someone to take an action
- 4. Designing a Leaflet STRUCTURAL FEATURES: 1) Title & a slogan 2) Introduction 3) Subheadings 4) Attractive illustrations and photographs 5) Include contact information, and where to get further details
- 5. Title & Slogan GET ATTENTION Grab the reader’s attention Start with a catchy heading, or Rhetorical questions Catchy Slogans: ‘Saving you money every day.’ ‘Every little helps!’ ‘Try something new every day.’ Fancy a great holiday break? Are you interested in our maritime history?
- 6. Introduction Write the history, mission or vision of the organisation here. Example: The Humanitarian Reform Organisation was introduced in 2008. It aims to make humanitarian response more expected and develop harmony among humanitarians. The objective is also to inculcate leadership qualities, improved planning and enhanced accountability.
- 7. Subheadings Give informative heading for different sections. Sections provide information and facts about the topic. BE LUCID: Give a clear idea of what the reader is expected to do Keep that idea in the reader's mind Persuade the reader to take action.
- 8. Subheadings BE PERSUASIVE: 1) Give a solution to the problem 2) Be specific, state the benefit clearly in the leaflet 3) Use compelling language that makes Give- people think away 4) Tell people why this event is good for and them. 5) Be clear what the promotion is about, offer: stating what the event is, when and where Buy one, it is taking place and how much it costs. If get one it’s free, say so! free
- 10. Designing a Leaflet GRAMMATICAL FEATURES: 1) A range of different tenses They are usually written in the present tense, employing emotive language and often using metaphors and similes. 2) Simple and direct language 3) Use of positive words 4) Use of non- discriminatory language
- 11. Use Superlatives Biggest, brightest, tastiest, creamiest, freshest, quickest etc. Use Imperative ‘You must buy this...’ ‘Don’t miss this great offer...’ ‘Don’t delay, buy today!’
- 12. Contact Information Include contact information, and where to get further details ( phone/ cell number, email address etc)
- 13. Task 1 Read the given leaflet. Label the title, slogan, introduction and sub headings. Underline the use of persuasive language. Encircle superlatives, imperatives.
- 14. Task 2 Answer the following questions: 1. Why is purpose of this leaflet? 2. How can you help them? 3. What benefits will you receive? 4. How will you contact them? 5. Are you persuaded? Why or Why not?