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October 2, 2014 
IBM COGNOSLICENSINGCHANGESWHATYOUNEEDTOKNOW
questions 
here 
Copyright2014Senturus,Inc. 
AllRightsReserved 
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to 
www.senturus.com/resources/ibm-cognos-licensing- changes/ 
Hear the Recording
Resource Library 
Senturus’ whole purpose is to make you successful with Business Analytics. Thus, we offer a series of technology-neutral webinars, training on specific software, demonstrations, and no-holds-barred reviews of new software releases. We host dozens of live webinars every year and we offer a comprehensive library of recorded webinars, demos, white papers, presentations and case studies on our website--a wealth of learning resources. Most of our content is custom created and constantly updated, so visit us often to see what’s new in the industry. 
www.senturus.com/resources/ 
3 
Copyright 2014 Senturus, Inc. All Rights Reserved
•Introductions 
•Why is IBM Making Licensing Changes? 
•Overview of the New Licensing Roles 
–What's Been Added 
•Licensing Matrix 
•Walk-through of License Migrations 
•Open Items and Trade Up Paths 
•How Will My Ongoing Support Stream Be Affected? 
•Q & A 
Today’s Agenda 
4 
Copyright 2014 Senturus, Inc. All Rights Reserved
Introduction: Today’s Presenters 
Copyright 2014 Senturus, Inc. All Rights Reserved 
5 
Jim Frazier 
Vice President Client Solutions 
Senturus 
Kay Knowles 
Marketing & Sales 
Senturus
Senturus: Business Analytics Consultants 
6 
Copyright 2014 Senturus, Inc. All Rights Reserved 
Business 
Intelligence 
Enterprise 
Planning 
PredictiveAnalytics 
Our Team: 
Business depth combined with technical expertise. Former CFOs, CIOs, Controllers, Directors.
800+ CLIENTS, 1600+ PROJECTS, 14+ YEARS 
Copyright 2014 Senturus, Inc. All Rights Reserved. 
7
•Licensing changes occur almost every six months; this latest move was broader than the usual. 
•The following slides were based on the latest available information regarding Cognospricing and the price changes that went into effect at the end of July 2014. 
•We will be staying on top of further changes, and may have additional webinars or emails to keep you updated. 
•Note: the current changes did not have an effect on base TM1 Licensing costs. 
CAVEATAUDIENCE 
8 
Copyright 2014 Senturus, Inc. All Rights Reserved
Objectives of the New Model 
WHYISIBM MAKINGLICENSINGCHANGES?
questions 
here 
Copyright 2014Senturus,Inc. 
AllRightsReserved 
HEARTHERECORDING 
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to 
www.senturus.com/resources/ibm-cognos-licensing- changes/ 
Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website. 
www.senturus.com
Objectives of the New Model 
11 
Copyright 2014 Senturus, Inc. All Rights Reserved 
Deliver more capabilityat a lower cost of ownership 
Require ZEROtrade ups -automated moves to new entitlements 
Simplifythe roles you need to manage 
Introducing a new competitive advantage: Forward Looking BI (SPSS) 
Analytics for Everyone 
Reduced Administration 
Immediate Value 
Understand-Predict-Act
What’s Been Added 
OVERVIEWOFNEWLICENSINGROLES
NEW COGNOS BI USER ROLES 
13 
Copyright 2014 Senturus, Inc. All Rights Reserved 
BI Analytics Administrator 
$ 15,100 AU 
BI Analytic Explorer + 
Administration 
Performance Tuning 
SDK 
Information Distribution 
$ 500 PVU 
Non-prompted static reports via the web or mobile consumption. Incl. push and pull capability as well as point in time data 
Active Report Consumption 
IT Based Role 
Consumption 
LOB User Roles 
AU= Authorized UserPVU = Processer Value UnitAll Prices are in USD 
FLBI Role 
Least Powerful 
Most Powerful 
BI Analytics User 
$ 1,350 AU 
$ 1,770 PVU 
Information Distribution + 
CognosWorkspace Advanced 
CognosWorkspace 
CognosInsight 
Mobile 
CognosBI for MS Office 
Legacy Studios 
Report Studio 
Event Studio 
Query Studio 
Analysis Studio 
BI Analytics Explorer 
$ 2,500 AU 
$ 3,220 PVU 
BI Analytic User + 
Framework Manager 
Transformer 
CAFƉ 
ICAS Write-back 
Forward Looking Analytics Architect 
$ 19,900 AU 
BI Analytic Administrator 
IBM CognosAnalytic Server (ICAS) 400 
PVU 
SPSS Modeler (limited use BI)
PREVIOUS VS. NEW COGNOS BI USER ROLES 
14 
Copyright 2014 Senturus, Inc. All Rights Reserved 
BI Analytics Administrator 
$ 15,100 AU 
BI Analytic Explorer 
Administration 
Performance Tuning 
SDK 
Information Distribution 
$ 500 PVU 
Non-prompted static reports via the web or mobile consumption. Incl. push and pull capability as well as point in time data 
Active Report Consumption 
IT Based Role 
Consumption 
LOB User Roles 
AU= Authorized User | PVU = Processer Value Unit | All Prices are in USD 
Least Powerful 
Most Powerful 
BI Analytics User 
$ 1,350 AU | $1,770 PVU 
CognosWorkspace Advanced 
CognosWorkspace 
CognosInsight 
Mobile 
CognosBI for MS Office 
Legacy Studios 
Report Studio 
Event Studio 
Query Studio 
Analysis Studio 
BI Analytics Explorer 
$ 2,500 AU |$ 3,220 PVU 
BI Analytic User 
Framework Manager 
Transformer 
CAFƉ 
ICAS Write-back 
Enhanced Consumer 
$ 1,210 AU | $ 1,770 PVU 
Business Author 
$ 1,530 AU | $ 1,880 PVU 
PLUSaccess to all the Studios and new Cognos 10 functionalities 
Remote Recipient 
$ 151 AU | $ 444 PVU 
Recipient 
$ 354 AU | $ 857 PVU 
PLUSMobile and Active Reports 
Professional 
$ 3,650 AU | $ 3,870PVU 
Professional Author 
$ 3,050 AU | $ 3,110 PVU 
Advanced Business Author 
$ 1,830 AU | $ 2,340 PVU 
PLUSCAFƉ and ICAS Write-back 
Business Intelligence Administrator (AU) 
$ 15,100 AU 
PLUSthe SDK 
CURRENT 
PREVIOUS
Deliver More Capability at a Lower Cost of Ownership 
15 
Copyright 2014 Senturus, Inc. All Rights Reserved 
License 
Capabilities 
Benefits 
Analytics Administrator 
•All Analytics Explorer capability PLUS: 
•Full Administration, Deployment & Performance Tuning 
•Develop with full APIs 
•Simplified Management 
•Embedded Analytics 
Analytics Explorer 
•All Analytics User Capability PLUS: 
•Perform Multidimensional AND Relational modeling 
•Write-back to TM1 cubes 
•Leverage Excel for Analysis 
•Leverage corporate AND personal data sources 
•Perform what-if analysis and scenario modeling 
•Conduct analysis directly in Microsoft Excel based on BI and TM1 data 
Analytics User 
•All Information Distribution capability PLUS: 
•Perform fast Ad-Hoc Analysis 
•Assemble & Embed Dashboards 
•Author the complete spectrum of reports 
•Leverage extensible visualizations 
•Assemble information to support decision making 
•Author content to share with others 
•Consume content anywhere 
•Work disconnected 
Information Distribution 
•Receive Scheduled Reports 
•Use Mobile App 
•Interact with Active Reports 
•Access reports from mobile devices 
•Distribute content to large groups of individuals 
Source: IBM
Cognos BI Capabilities 
LICENSINGMATRIX
Cognos BI Capability Matrix 
17 
Copyright 2014 Senturus, Inc. All Rights Reserved 
Source: IBM 
Least Powerful 
Most Powerful 
Cognos BI CAPABILITY 
User Roles 
IBM Cognos Business Intelligence Information Distribution 
IBM Cognos Business Intelligence Analytics User 
IBM Cognos Business Intelligence Analytics Explorer 
IBM Cognos Business Intelligence Analytics Administrator 
IBM Cognos Business Intelligence Forward Looking Analytics Architect 
Receive Burst Report Outputs 
 
 
 
 
 
IBM Cognos Connection 
 
 
 
 
 
IBM Cognos Mobile Applications 
 
 
 
 
 
IBM Cognos for Microsoft Office 
 
 
 
 
IBM Cognos Workspace 
 
 
 
 
IBM Cognos Workspace Advanced 
 
 
 
 
IBM Cognos Report Studio 
 
 
 
 
IBM Cognos Insight 
 
 
 
 
IBM Cognos Event Studio 
 
 
 
 
IBM Cognos Query Studio 
 
 
 
 
IBM Cognos Analysis Studio 
 
 
 
 
IBM Cognos Metric Studio 
 
 
 
IBM Cognos Metric Designer 
 
 
 
IBM Cognos Analysis For Microsoft Excel (CAFƉ) 
 
 
 
IBM Cognos Framework Manager 
 
 
 
IBM Cognos Business Intelligence Transformer 
 
 
 
TM1 Writeback to bundled FLBI TM1 server 
 
 
 
IBM Cognos Administration 
 
 
IBM Cognos Cube Designer/Dynamic Query Analyzer 
 
 
IBM Cognos Software Development Kit 
 
 
IBM SPSS Modeler Client for BI 

Automated Moves to New Entitlements 
WALK-THROUGHOFLICENSEMIGRATIONS
questions 
here 
Copyright 2014Senturus,Inc. 
AllRightsReserved 
HEARTHERECORDING 
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to 
www.senturus.com/resources/ibm-cognos-licensing- changes/ 
Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website. 
www.senturus.com
Migrations: Automatic, no additional cost 
20 
Copyright 2014 Senturus, Inc. All Rights Reserved 
•No additional license costs. 
•In Passport Advantage, referred to as a product evolution. 
•Roles will be automatically adjusted. 
•Subscription and support costs calculated based on the previous year paid. 
Advanced Business Author 
Professional Author 
Enhanced Consumer 
Business Analyst 
Business Author 
Recipient / Active Report Recipient /Mobile Consumer 
Administrator 
Analytic User 
Analytic Administrator 
Information Distribution (PVU only) 
Professional 
Remote Recipient 
Analytic Explorer 
BI Architect 
BI UserSource: IBM
Consumer and Recipient Licenses 
OPENITEMS
What About Consumer and Recipient Roles? 
22 
Copyright 2014 Senturus, Inc. All Rights Reserved 
•BI Consumer role still available for purchase until Q1 2015. 
•PVU for lower roles were replaced with Information Distribution. 
•Authorized User roles will be restricted and no longer be available for sale. They will be withdrawn in Q1 of 2015. 
•If a Customer has roles that aren’t automatically migrated (such as Consumer or Recipient ), no need to worry. Those license rights continue on; you will not being forced to migrate. 
Source: IBM 
Mobile Consumer 
(PVU only) 
Active Report Recipient 
(PVU only) 
Recipient 
(PVU only) 
Information Distribution (PVU only) 
Remote Recipient 
(PVU only) 
ConsumerWithdraw with replacement
•Customers on the Authorized User metric will also be provided an entitlement for IBM Connections. 
–Administrator 
–Professional 
–Professional Author 
–Advanced Business Author 
–Business Author 
–Business Analyst 
–Enhanced Consumer 
–BI Advanced 
IBM Connections
What is IBM Connections? 
•IBM enterprise social software. 
How is IBM Connections being migrated as part of the new Cognoslicensing changes? 
•Previously: embedded functionality. 
•New licensing model: separate, with separate support costs. 
IBM Connections
TRADEUPS
Trade up from Consumer to Analytics User for $601 
•Includes all studios, Workspace, Workspace Advanced and Mobile. 
Trade Up Opportunity 
Consumer 
$601/per user 
Analytic User
HOWWILLMYEXISTINGSUPPORTSTREAMBEAFFECTED?
questions 
here 
Copyright 2014Senturus,Inc.AllRightsReservedHEARTHERECORDING 
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to 
www.senturus.com/resources/ibm-cognos-licensing- changes/ 
Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website. 
www.senturus.com
•Initially: no effect on your Cognos Support stream. 
–This upcoming year’s support will be based on your last year’s support stream, plus an uplift. 
•Over time, it will depend on the products to which you are being migrated. 
Effect of License Changes on my Cognos Support
NEXTSTEPS 
30
•Free Support Renewal Quote 
–Senturus is often able to sell support renewals at a lower rate because of the volume discounts we earn. 
•Free Consultation: How to Deploy CognosLicenses to Maximize ROI 
–Review of your current licensing and in-depth consultation including 
–Explanation of licensing in simplified terms and business context. 
–How IBM handles annual support and year-over-year increases. 
–Strategies for trade ups of licenses. 
–Licensing rules and questions such as how does Cognos handle licensing of non-production environments. 
Contact Jim Frazier via email: jfrazier@senturus.com 
FREE COGNOSLICENSINGANDSUPPORTREVIEWOFFER 
31 
Copyright 2014 Senturus, Inc. All Rights Reserved.
www.senturus.com 
•October 16Predictive Analytics webinar 
•October 23TM1 Tips & Tricks webinar 
Upcoming Events32 
Copyright 2014 Senturus, Inc. All Rights Reserved
Thank 
You!! 
www.senturus.com888-601-6010info@senturus.com 
Copyright2014bySenturus, 
Inc. ThisentirepresentationiscopyrightedandmaynotbereusedordistributedwithoutthewrittenconsentofSenturus,Inc.
APPENDIX: 
SUPPORTINGMATERIALS 
34
questions 
here 
Copyright 2014Senturus,Inc.AllRightsReserved 
HEARTHERECORDING 
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to 
www.senturus.com/resources/ibm-cognos-licensing- changes/ 
Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website. 
www.senturus.com
Customer entitlements will change on July 29th, 2014. Withdrawal and Replacement Mapping
Withdrawal and Replacement Mapping (cont.) 
Customer entitlements will change on July 29th, 2014.
Remote Recipient, Active Report Recipient and Mobile Consumer moving to Information Distribution on PVU will gain: 
•Cognos Connection rights except reports execution and responding to prompts 
•Mobile Report Consumption via Mobile Service 
•Active Reports Consumption 
New Capabilities for Legacy Roles
Enhanced Consumers moving to BI Analytics User gain access to: 
•Cognos Workspace Advanced 
•Report Studio 
•Cognos Insight 
•Event Studio 
•Query Studio 
•Analysis Studio 
New Capabilities for Legacy Roles
Business Authors & Business Analysts moving to BI Analytics User gain access to: 
•Cognos Workspace Advanced 
•Cognos Insight 
•Analysis Studio (new for Business Authors) 
•Query Studio (new for Business Analysts) 
New Capabilities for Legacy Roles
Advanced Business Authors moving to BI Analytics Explorer gain access to: 
•Cognos Analysis for Excel (CAFƉ) 
•Framework Manager 
•Access to TM1 Writebackthrough the entitlement provided with Analytics Architect 
•Transformer 
•Metrics Studio 
•Metrics Designer 
New Capabilities for Legacy Roles
Professionals & Professional Authors moving to BI Analytics Explorer gain access to: 
•Cognos Analysis for Excel (CAFƉ) 
•Framework Manager 
•Access to TM1 Writebackthrough the entitlement provided with Analytics Architect 
•Transformer (new to Professional Authors) 
•Metrics Studio 
•Metrics Designer 
New Capabilities for Legacy Roles
Administrators & BI Architect moving to BI Analytics Administrator gain access to: 
•Cognos Analysis for Excel (CAFƉ) 
•Access to TM1 Writebackthrough the entitlement provided with Analytics Architect 
•Transformer (new to BI Architect) 
•Metrics Studio (new to BI Architect) 
•Metrics Designer (new to BI Architect) 
New Capabilities for Legacy Roles
•Receive reports via Bursting inclusive of Active Reports 
•Cognos Connection 
•Mobile with the exception of Cognos Workspace 
Information Distribution License Capabilities
•Information Distribution Capabilities 
•Report Studio 
•Cognos Event Studio 
•Cognos Workspace 
•Cognos Insight 
•Cognos Connection 
•Cognos for MS Office 
•IBM Cognos Mobile Service 
•Legacy Capabilities to be included, but deprecation announced: 
–Query Studio, Analysis Studio, Metrics 
BI Analytics User Role License Capabilities
•Analytic User Capabilities 
•Framework Manager & Business User Modeling 
•Cognos Insight for publish to ICAS 
•Cognos Analysis for Excel (CAFƉ) 
•Legacy Capabilities to be included, but deprecation announced: 
–Metrics 
–Transformer 
BI Analytics Explorer Role License Capabilities
•Analytic Explorer License Capabilities 
•BI Administrative Administration & Configuration 
•Security 
•Data Connectors 
•Deployment 
•BI Software Development Kit (SDK) 
BI Analytics Administrator Role License Capabilities
•Analytic Administrator License Capabilities 
•Use SPSS Modeler with outputs restricted to BI Packages and TM1 Cubes 
•ICAS for BI 
•Limited 400 PVU entitlement 
•No submit/reject workflow 
•No scorecarding 
•Performance Modeler 
Forward Looking Analytics Architect Role License Capabilities
questions 
here 
Copyright 2014Senturus,Inc.AllRightsReserved 
HEARTHERECORDING 
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to 
www.senturus.com/resources/ibm-cognos-licensing- changes/ 
Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website. 
www.senturus.com

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IBM Cognos Licensing Changes: What You Need to Know

  • 1. October 2, 2014 IBM COGNOSLICENSINGCHANGESWHATYOUNEEDTOKNOW
  • 2. questions here Copyright2014Senturus,Inc. AllRightsReserved This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to www.senturus.com/resources/ibm-cognos-licensing- changes/ Hear the Recording
  • 3. Resource Library Senturus’ whole purpose is to make you successful with Business Analytics. Thus, we offer a series of technology-neutral webinars, training on specific software, demonstrations, and no-holds-barred reviews of new software releases. We host dozens of live webinars every year and we offer a comprehensive library of recorded webinars, demos, white papers, presentations and case studies on our website--a wealth of learning resources. Most of our content is custom created and constantly updated, so visit us often to see what’s new in the industry. www.senturus.com/resources/ 3 Copyright 2014 Senturus, Inc. All Rights Reserved
  • 4. •Introductions •Why is IBM Making Licensing Changes? •Overview of the New Licensing Roles –What's Been Added •Licensing Matrix •Walk-through of License Migrations •Open Items and Trade Up Paths •How Will My Ongoing Support Stream Be Affected? •Q & A Today’s Agenda 4 Copyright 2014 Senturus, Inc. All Rights Reserved
  • 5. Introduction: Today’s Presenters Copyright 2014 Senturus, Inc. All Rights Reserved 5 Jim Frazier Vice President Client Solutions Senturus Kay Knowles Marketing & Sales Senturus
  • 6. Senturus: Business Analytics Consultants 6 Copyright 2014 Senturus, Inc. All Rights Reserved Business Intelligence Enterprise Planning PredictiveAnalytics Our Team: Business depth combined with technical expertise. Former CFOs, CIOs, Controllers, Directors.
  • 7. 800+ CLIENTS, 1600+ PROJECTS, 14+ YEARS Copyright 2014 Senturus, Inc. All Rights Reserved. 7
  • 8. •Licensing changes occur almost every six months; this latest move was broader than the usual. •The following slides were based on the latest available information regarding Cognospricing and the price changes that went into effect at the end of July 2014. •We will be staying on top of further changes, and may have additional webinars or emails to keep you updated. •Note: the current changes did not have an effect on base TM1 Licensing costs. CAVEATAUDIENCE 8 Copyright 2014 Senturus, Inc. All Rights Reserved
  • 9. Objectives of the New Model WHYISIBM MAKINGLICENSINGCHANGES?
  • 10. questions here Copyright 2014Senturus,Inc. AllRightsReserved HEARTHERECORDING This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to www.senturus.com/resources/ibm-cognos-licensing- changes/ Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website. www.senturus.com
  • 11. Objectives of the New Model 11 Copyright 2014 Senturus, Inc. All Rights Reserved Deliver more capabilityat a lower cost of ownership Require ZEROtrade ups -automated moves to new entitlements Simplifythe roles you need to manage Introducing a new competitive advantage: Forward Looking BI (SPSS) Analytics for Everyone Reduced Administration Immediate Value Understand-Predict-Act
  • 12. What’s Been Added OVERVIEWOFNEWLICENSINGROLES
  • 13. NEW COGNOS BI USER ROLES 13 Copyright 2014 Senturus, Inc. All Rights Reserved BI Analytics Administrator $ 15,100 AU BI Analytic Explorer + Administration Performance Tuning SDK Information Distribution $ 500 PVU Non-prompted static reports via the web or mobile consumption. Incl. push and pull capability as well as point in time data Active Report Consumption IT Based Role Consumption LOB User Roles AU= Authorized UserPVU = Processer Value UnitAll Prices are in USD FLBI Role Least Powerful Most Powerful BI Analytics User $ 1,350 AU $ 1,770 PVU Information Distribution + CognosWorkspace Advanced CognosWorkspace CognosInsight Mobile CognosBI for MS Office Legacy Studios Report Studio Event Studio Query Studio Analysis Studio BI Analytics Explorer $ 2,500 AU $ 3,220 PVU BI Analytic User + Framework Manager Transformer CAFƉ ICAS Write-back Forward Looking Analytics Architect $ 19,900 AU BI Analytic Administrator IBM CognosAnalytic Server (ICAS) 400 PVU SPSS Modeler (limited use BI)
  • 14. PREVIOUS VS. NEW COGNOS BI USER ROLES 14 Copyright 2014 Senturus, Inc. All Rights Reserved BI Analytics Administrator $ 15,100 AU BI Analytic Explorer Administration Performance Tuning SDK Information Distribution $ 500 PVU Non-prompted static reports via the web or mobile consumption. Incl. push and pull capability as well as point in time data Active Report Consumption IT Based Role Consumption LOB User Roles AU= Authorized User | PVU = Processer Value Unit | All Prices are in USD Least Powerful Most Powerful BI Analytics User $ 1,350 AU | $1,770 PVU CognosWorkspace Advanced CognosWorkspace CognosInsight Mobile CognosBI for MS Office Legacy Studios Report Studio Event Studio Query Studio Analysis Studio BI Analytics Explorer $ 2,500 AU |$ 3,220 PVU BI Analytic User Framework Manager Transformer CAFƉ ICAS Write-back Enhanced Consumer $ 1,210 AU | $ 1,770 PVU Business Author $ 1,530 AU | $ 1,880 PVU PLUSaccess to all the Studios and new Cognos 10 functionalities Remote Recipient $ 151 AU | $ 444 PVU Recipient $ 354 AU | $ 857 PVU PLUSMobile and Active Reports Professional $ 3,650 AU | $ 3,870PVU Professional Author $ 3,050 AU | $ 3,110 PVU Advanced Business Author $ 1,830 AU | $ 2,340 PVU PLUSCAFƉ and ICAS Write-back Business Intelligence Administrator (AU) $ 15,100 AU PLUSthe SDK CURRENT PREVIOUS
  • 15. Deliver More Capability at a Lower Cost of Ownership 15 Copyright 2014 Senturus, Inc. All Rights Reserved License Capabilities Benefits Analytics Administrator •All Analytics Explorer capability PLUS: •Full Administration, Deployment & Performance Tuning •Develop with full APIs •Simplified Management •Embedded Analytics Analytics Explorer •All Analytics User Capability PLUS: •Perform Multidimensional AND Relational modeling •Write-back to TM1 cubes •Leverage Excel for Analysis •Leverage corporate AND personal data sources •Perform what-if analysis and scenario modeling •Conduct analysis directly in Microsoft Excel based on BI and TM1 data Analytics User •All Information Distribution capability PLUS: •Perform fast Ad-Hoc Analysis •Assemble & Embed Dashboards •Author the complete spectrum of reports •Leverage extensible visualizations •Assemble information to support decision making •Author content to share with others •Consume content anywhere •Work disconnected Information Distribution •Receive Scheduled Reports •Use Mobile App •Interact with Active Reports •Access reports from mobile devices •Distribute content to large groups of individuals Source: IBM
  • 16. Cognos BI Capabilities LICENSINGMATRIX
  • 17. Cognos BI Capability Matrix 17 Copyright 2014 Senturus, Inc. All Rights Reserved Source: IBM Least Powerful Most Powerful Cognos BI CAPABILITY User Roles IBM Cognos Business Intelligence Information Distribution IBM Cognos Business Intelligence Analytics User IBM Cognos Business Intelligence Analytics Explorer IBM Cognos Business Intelligence Analytics Administrator IBM Cognos Business Intelligence Forward Looking Analytics Architect Receive Burst Report Outputs      IBM Cognos Connection      IBM Cognos Mobile Applications      IBM Cognos for Microsoft Office     IBM Cognos Workspace     IBM Cognos Workspace Advanced     IBM Cognos Report Studio     IBM Cognos Insight     IBM Cognos Event Studio     IBM Cognos Query Studio     IBM Cognos Analysis Studio     IBM Cognos Metric Studio    IBM Cognos Metric Designer    IBM Cognos Analysis For Microsoft Excel (CAFƉ)    IBM Cognos Framework Manager    IBM Cognos Business Intelligence Transformer    TM1 Writeback to bundled FLBI TM1 server    IBM Cognos Administration   IBM Cognos Cube Designer/Dynamic Query Analyzer   IBM Cognos Software Development Kit   IBM SPSS Modeler Client for BI 
  • 18. Automated Moves to New Entitlements WALK-THROUGHOFLICENSEMIGRATIONS
  • 19. questions here Copyright 2014Senturus,Inc. AllRightsReserved HEARTHERECORDING This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to www.senturus.com/resources/ibm-cognos-licensing- changes/ Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website. www.senturus.com
  • 20. Migrations: Automatic, no additional cost 20 Copyright 2014 Senturus, Inc. All Rights Reserved •No additional license costs. •In Passport Advantage, referred to as a product evolution. •Roles will be automatically adjusted. •Subscription and support costs calculated based on the previous year paid. Advanced Business Author Professional Author Enhanced Consumer Business Analyst Business Author Recipient / Active Report Recipient /Mobile Consumer Administrator Analytic User Analytic Administrator Information Distribution (PVU only) Professional Remote Recipient Analytic Explorer BI Architect BI UserSource: IBM
  • 21. Consumer and Recipient Licenses OPENITEMS
  • 22. What About Consumer and Recipient Roles? 22 Copyright 2014 Senturus, Inc. All Rights Reserved •BI Consumer role still available for purchase until Q1 2015. •PVU for lower roles were replaced with Information Distribution. •Authorized User roles will be restricted and no longer be available for sale. They will be withdrawn in Q1 of 2015. •If a Customer has roles that aren’t automatically migrated (such as Consumer or Recipient ), no need to worry. Those license rights continue on; you will not being forced to migrate. Source: IBM Mobile Consumer (PVU only) Active Report Recipient (PVU only) Recipient (PVU only) Information Distribution (PVU only) Remote Recipient (PVU only) ConsumerWithdraw with replacement
  • 23. •Customers on the Authorized User metric will also be provided an entitlement for IBM Connections. –Administrator –Professional –Professional Author –Advanced Business Author –Business Author –Business Analyst –Enhanced Consumer –BI Advanced IBM Connections
  • 24. What is IBM Connections? •IBM enterprise social software. How is IBM Connections being migrated as part of the new Cognoslicensing changes? •Previously: embedded functionality. •New licensing model: separate, with separate support costs. IBM Connections
  • 26. Trade up from Consumer to Analytics User for $601 •Includes all studios, Workspace, Workspace Advanced and Mobile. Trade Up Opportunity Consumer $601/per user Analytic User
  • 28. questions here Copyright 2014Senturus,Inc.AllRightsReservedHEARTHERECORDING This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to www.senturus.com/resources/ibm-cognos-licensing- changes/ Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website. www.senturus.com
  • 29. •Initially: no effect on your Cognos Support stream. –This upcoming year’s support will be based on your last year’s support stream, plus an uplift. •Over time, it will depend on the products to which you are being migrated. Effect of License Changes on my Cognos Support
  • 31. •Free Support Renewal Quote –Senturus is often able to sell support renewals at a lower rate because of the volume discounts we earn. •Free Consultation: How to Deploy CognosLicenses to Maximize ROI –Review of your current licensing and in-depth consultation including –Explanation of licensing in simplified terms and business context. –How IBM handles annual support and year-over-year increases. –Strategies for trade ups of licenses. –Licensing rules and questions such as how does Cognos handle licensing of non-production environments. Contact Jim Frazier via email: jfrazier@senturus.com FREE COGNOSLICENSINGANDSUPPORTREVIEWOFFER 31 Copyright 2014 Senturus, Inc. All Rights Reserved.
  • 32. www.senturus.com •October 16Predictive Analytics webinar •October 23TM1 Tips & Tricks webinar Upcoming Events32 Copyright 2014 Senturus, Inc. All Rights Reserved
  • 33. Thank You!! www.senturus.com888-601-6010info@senturus.com Copyright2014bySenturus, Inc. ThisentirepresentationiscopyrightedandmaynotbereusedordistributedwithoutthewrittenconsentofSenturus,Inc.
  • 35. questions here Copyright 2014Senturus,Inc.AllRightsReserved HEARTHERECORDING This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to www.senturus.com/resources/ibm-cognos-licensing- changes/ Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website. www.senturus.com
  • 36. Customer entitlements will change on July 29th, 2014. Withdrawal and Replacement Mapping
  • 37. Withdrawal and Replacement Mapping (cont.) Customer entitlements will change on July 29th, 2014.
  • 38. Remote Recipient, Active Report Recipient and Mobile Consumer moving to Information Distribution on PVU will gain: •Cognos Connection rights except reports execution and responding to prompts •Mobile Report Consumption via Mobile Service •Active Reports Consumption New Capabilities for Legacy Roles
  • 39. Enhanced Consumers moving to BI Analytics User gain access to: •Cognos Workspace Advanced •Report Studio •Cognos Insight •Event Studio •Query Studio •Analysis Studio New Capabilities for Legacy Roles
  • 40. Business Authors & Business Analysts moving to BI Analytics User gain access to: •Cognos Workspace Advanced •Cognos Insight •Analysis Studio (new for Business Authors) •Query Studio (new for Business Analysts) New Capabilities for Legacy Roles
  • 41. Advanced Business Authors moving to BI Analytics Explorer gain access to: •Cognos Analysis for Excel (CAFƉ) •Framework Manager •Access to TM1 Writebackthrough the entitlement provided with Analytics Architect •Transformer •Metrics Studio •Metrics Designer New Capabilities for Legacy Roles
  • 42. Professionals & Professional Authors moving to BI Analytics Explorer gain access to: •Cognos Analysis for Excel (CAFƉ) •Framework Manager •Access to TM1 Writebackthrough the entitlement provided with Analytics Architect •Transformer (new to Professional Authors) •Metrics Studio •Metrics Designer New Capabilities for Legacy Roles
  • 43. Administrators & BI Architect moving to BI Analytics Administrator gain access to: •Cognos Analysis for Excel (CAFƉ) •Access to TM1 Writebackthrough the entitlement provided with Analytics Architect •Transformer (new to BI Architect) •Metrics Studio (new to BI Architect) •Metrics Designer (new to BI Architect) New Capabilities for Legacy Roles
  • 44. •Receive reports via Bursting inclusive of Active Reports •Cognos Connection •Mobile with the exception of Cognos Workspace Information Distribution License Capabilities
  • 45. •Information Distribution Capabilities •Report Studio •Cognos Event Studio •Cognos Workspace •Cognos Insight •Cognos Connection •Cognos for MS Office •IBM Cognos Mobile Service •Legacy Capabilities to be included, but deprecation announced: –Query Studio, Analysis Studio, Metrics BI Analytics User Role License Capabilities
  • 46. •Analytic User Capabilities •Framework Manager & Business User Modeling •Cognos Insight for publish to ICAS •Cognos Analysis for Excel (CAFƉ) •Legacy Capabilities to be included, but deprecation announced: –Metrics –Transformer BI Analytics Explorer Role License Capabilities
  • 47. •Analytic Explorer License Capabilities •BI Administrative Administration & Configuration •Security •Data Connectors •Deployment •BI Software Development Kit (SDK) BI Analytics Administrator Role License Capabilities
  • 48. •Analytic Administrator License Capabilities •Use SPSS Modeler with outputs restricted to BI Packages and TM1 Cubes •ICAS for BI •Limited 400 PVU entitlement •No submit/reject workflow •No scorecarding •Performance Modeler Forward Looking Analytics Architect Role License Capabilities
  • 49. questions here Copyright 2014Senturus,Inc.AllRightsReserved HEARTHERECORDING This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to www.senturus.com/resources/ibm-cognos-licensing- changes/ Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website. www.senturus.com