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Interview 
Prep Kit
2 www.careerconfidential.com 
All content copyright © 2012 by Career Confidential. All right reserved. No part of this document or related files may be or reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher. 
Limit of Liability and Disclaimer of Warranty: The publisher has used its best efforts in preparing this book, and the information provided herein is provided “as is.” Career Confidential makes no representation or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaims any implied warranties of merchantability or fitness for any particular purpose and shall in no event be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential, or other damages. 
Trademarks: This book identifies product names and services know to be trademarks, registered trademarks, or service marks of their respective holders. They are used throughout this book in an editorial fashion only. In addition, terms suspected of being trademarks, registered trademarks, or service marks have been appropriately capitalized, although Career Confidential cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademarks, registered trademarks, or service marks. Career Confidential is not associated with any product or vendor mentioned in this book. 
Please, visit the 
Career Confidential Site 
for additional information! 
FREE Training Webinars
3 www.careerconfidential.com 
Table of Contents 
01 
Company Research Plan ……....……....……....……....……….... 
3 
02 
Questions to Ask During the Interview: ……....……....…......... 
5 
03 
How to Use LinkedIn for Company Research:……....………..... 
7 
04 
How Does Your Experience Fit This Position……....…….......... 
12 
05 
Developing Your Success Story ……....……....……....….…..... 
14 
06 
More Interview Appearance and Presence Tips… ……...…..… 
19
4 www.careerconfidential.com 
01 
Company Research Plan 
Company Overview 
Parent Company / Subsidiary of (trading symbol, if public): 
Key Numbers to Know 
*Number of Employees 
*1yr Sales Growth 
*Current/Most Recent Sales 
*1-Year Net Income Growth 
*Current/Most Recent Net Income 
*1-Year Employee Growth 
*Company Type 
*Fiscal Year-End 
(Public/Private/Venture Capital) 
Decision Makers: 
*Hiring Managers – (title, past experience, how long there, location, report to) 
*Human Resources 
Competitors: 
*Know the company’s top 3 competitors 
Product Line: 
* Know the company’s top products 
* Be aware of any new products in development
5 www.careerconfidential.com 
01 
SWOT Analysis of Product/Company/Opportunity 
*Strengths 
*Weaknesses 
*Opportunities 
*Threats 
(…don’t forget reimbursement challenges, newer technology, market conditions, etc.) 
Why are you a fit for this position? 
* Be specific 
* Know your skill set and how it compares to the skill set required for the position
6 www.careerconfidential.com 
02 
Questions to Ask During 
the Interview: 
*Why is the position open? 
*Where will the job be performed? Is it based at headquarters or is it field-based? 
* What do they see as the primary focus for this position? What is the greatest challenge? 
* When do they want to have someone in the position? 
* How long have they been looking? 
*Can you describe the best performer that you have on your team 
in a similar role?
7 www.careerconfidential.com 
02 
*What will the interview process be? 
* What are the goals they want to accomplish? 
* How do they see the position developing? (Growth Path)
8 www.careerconfidential.com 
03 
How to Use LinkedIn 
for Company Research: 
LinkedIn is the best place to do research on a prospective company. 
Notice that your search brings up other divisions of the company that you may not have been aware of before.
9 www.careerconfidential.com 
03 
When you move your cursor over the company name, a brief description will display 
along with a link to the company’s corporate webpage. When you select the company profile, a wealth of information is displayed. 
In a company search, you can identify not only the different locations of the company 
but also the number of employees in that location.
10 www.careerconfidential.com 
03 
You now will be able to see current and former employees, new hires, and even recent promotions and changes within the company. They may even have some financial news on the company.
11 www.careerconfidential.com 
03 
The employee profiles will tell you what they like to hire. What is the median age? Gender statistics? These are indicators of culture. 
Reach out to those that were in a similar position as the one that you are considering. 
But be careful! Don’t reach out to the Detroit rep if that’s what you’re applying for. If he or she has been let go, you may not get an objective opinion. 
Try a rep in the same position (just another location) and explain that you are considering a position with the company and want to get their advice on the company, position, etc. How do you contact these folks? As you can see above, when you put your cursor over the profile several options appear. When you look at Gino, you see that you can send an InMail, get introduced, or add to your network.
12 www.careerconfidential.com 
03 
If you are in the same group, you can message your contact there. 
What should you ask one of these contacts? 
Questions you might ask a current employee or past 
employee of your prospective employer: 
1.How long have you been there? 
2.How did you get hired? 
3.What do you love about the company? 
4.What do you not love? 
5.What about the job? 
6.Do you know the manager (in your area)? 
7.Any advice they could give you? 
8.What about the “x” product? 
9.How is the environment? 
10.Who are the competitors?
13 www.careerconfidential.com 
04 
How Does Your Experience 
Fit This Position 
Match the key requirements to your experience: 
Job Title 
*Job Description (Summary) 
 
*Your Experience 
*Primary Responsibilities 
 
*Your Current/Similar Responsibilities 
*Key Requirements 
 
*Your Background 
1. Education/Certification 
2. Minimum Experience 
Interview Prep Questions: 
1. Why do you want to work here? 
This is where you research with reward you – give specific examples. 
2. Why did you leave your last job? Why are you looking to leave? Don’t say any- thing negative about the company but be honest – is it salary, career growth etc.? 
3. What can you do for us that other candidates can’t? Be specific – give an example of a success you had in the past that helped or improved a process. 
4. What salary are you seeking? 
If they ask for a specific number, best to answer: “I am currently making ____, or “In my last position my salary was ___, and I am open to a reasonable offer within that range.”
14 www.careerconfidential.com 
04 
5. What would your prior manager say about you? 
Point out your strengths and any success you had. 
6. Describe a work-related issue or problem that you had to face recently. How did you deal with it? 
This is seeking your decision-making ability. Give an example where you impacted the situation positively. 
7. What type of Supervisors or Managers have you found it easiest or most difficult to work with? 
This is searching for your adaptability. Be specific on what works for you. 
Example: Gives clear direction, is specific on expectations, etc. 
8. What was the best decision you ever made? What were the alternatives? 
How did you go about making it? 
This is checking for your judgment.
15 www.careerconfidential.com 
05 
Developing Your 
Success Story 
Choose stories – and bullet points - to illustrate your proficiencies in the topics that are important in the position for which you are interviewing. Some possible areas are listed below, but feel free to include your own to highlight your strengths (not all topics will apply). 
Strengths as an Employee: 
1. What have others said about you? 
2. Reviews – Do you have reviews you can refer to? 
3. Recommendations 
4. What do you do? 
Management Style: 
1. How did you handle conflicts amongst coworkers? 
2. What goals did you put place for your team? 
3. How did you delegate assignments or territories?
16 www.careerconfidential.com 
05 
4. How do you evaluate employees? 
5. What did you look for in a team member? 
Marketing Experience: 
1. How did you determine where to go? 
2. What tools did you develop? 
3. What strategies did you use? 
Leadership: 
1. Did you motivate others? 
2. Did you mentor or train others? 
Creativity: 
1. What tools did you develop?
17 www.careerconfidential.com 
05 
2. How did you strategize? 
3. What makes you different? 
Technical Expertise: 
1. What specific or specialized training do you have? 
Dependability: 
1. Give examples of what you did. 
Other Topics to Consider: 
Team Player? How did you learn from mistakes? Character? Mergers/ acquisitions? Crisis management? New product development? New product introduction? Product life cycle? QSR? Quality?
18 www.careerconfidential.com 
05 
10 Common Interview Questions 
PRACTICE, PRACTICE, PRACTICE! 
Tell me about yourself? - 
Point out areas of success (career growth path, strategy, follow-through, work ethic). 
Why have you had so many / so few jobs? 
Give an example of how you manage your time well (give example of multi-tasking). 
What’s the biggest mistake you’ve ever made? 
Nothing damaging…but what you learned. 
What is your greatest accomplishment? 
Use examples that demonstrate key “hiring characteristics.” 
What are your strengths? 
What do you need to work on? 
Use a strength that you could improve. 
How do your co-workers describe you? 
Team player, outgoing, dedicated, etc. 
What new goals have you set for yourself lately? 
Be specific. 
Why should we hire you? 
Give examples of how you are equal to their requirements. 
1. Be descriptive. Don’t just answer “yes” or “no” to questions. But also avoid “over- answering.” Make your answers colorful but not lengthy. 
2. Sell yourself to the interviewer, but without exaggeration or telling lies. You are there 
to market yourself, “blow your own trumpet” and explain why you’d be right for the 
role. But don’t come across as arrogant.
19 www.careerconfidential.com 
05 
3. Avoid making negative remarks about your current employer, or past employers or colleagues. This will only reflect badly on you in the interview. 
4. Be determined. Make it clear that you want to get the job, even if you are given information in the interview that sheds a new (negative) light on the role. Be positive, and then evaluate the opportunity again when you are away from the interview. Don’t burn your bridges. 
5. Have positive body language, and maintain a good posture.
20 www.careerconfidential.com 
06 
More Interview Appearance 
and Presence Tips… 
Hands should be well manicured. Ladies choose subtle low-key colors over bright fashion colors for nail polishes. 
Clean hair with a recent cut and styling. 
Blue, grey or black suits are always in style. Be sure it’s cleaned and pressed. Shirts should be white, freshly laundered and well pressed. 
A quiet tie with a subtle design and a hint of red is suitable for a first 
interview. Avoid loud colors and busy designs. 
Jewelry should be kept minimal. A watch and wedding or class ring are acceptable. Don’t wear jewelry or pins that indicate membership in religious or service organizations. 
Shoes that are black and freshly polished (including the heels) are a safe choice for an interview. Socks should be black or blue and worn over the calf. 
Practice good posture and be aware of non-verbal communication. 
Maintain good eye contact. 
Turn off all cell phones. 
Ladies, avoid any clothing that could distract the interviewer from your talents. 
Avoid exotic hairstyles and excessive makeup. Hair should be neat, clean and brushed. Makeup should be light and natural looking. 
Use deodorant and avoid cologne or fragrances. 
A closed-toe pump that is color coordinated with your outfit is appropriate for 
an interview. Avoid open-toed shoes or sling-backs.
21 www.careerconfidential.com 
06 
Take with you: 
* Resume(s) 
*Brag Book(s) (or other evidence) 
* References 
*30/60/90 day sales plan(s) 
Any other documents/tools that will help you demonstrate your talents and skills. 
Just a Reminder: 
Leave early for the interview. 
Use the restroom before you go into the interview. 
No gum, cigarettes or tobacco. 
Wear conservative business attire. 
Never ask to use their phone. 
Don’t look at your watch. 
No sunglasses. 
Maintain eye contact, but don’t stare. 
Listen intently, so you don’t have to keep repeating, 
“I’m sorry, but could you say that again?" 
Ask for the spelling of the interviewer’s name and write it down. 
(or get their business card) 
Don’t ask about money. 
Don’t mention a salary range in your resume or during an interview. 
Don’t talk about personal problems. 
Don’t take anyone else with you to the interview. 
Don’t park at a meter or in a tow zone. 
Don’t drop names. 
Schedule nothing around your interview that will create a time crunch. 
Turn off your cell phone. 
Keep your eyes off the interviewer’s desk. 
Don’t handle anything, especially personal belongings. 
Get a haircut and shave if you need one. 
No fragrances. 
Never be sarcastic.
22 www.careerconfidential.com 
All contents copyright © 2011 by Career Confidential. All rights reserved. No part of this document or the related files may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher. 
Limit of Liability and Disclaimer of Warranty: The publisher has used its best efforts in preparing this book, and the information provided herein is provided "as is." Career Confidential makes no representation or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaims any implied warranties of merchantability or fitness for any particular purpose and shall in no event be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential, or other damages. 
Trademarks: This book identifies product names and services known to be trademarks, registered trademarks, or service marks of their respective holders. They are used throughout this book in an editorial fashion only. In addition, terms suspected of being trademarks, registered trademarks, or service marks have been appropriately capitalized, although Career Confidential cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark, registered trademark, or service mark. Career Confidential is not associated with any product or vendor mentioned in this book 
Please, visit the 
Career Confidential Site 
for additional information! 
We hold live webinars each week. 
Please visit our 
Free Training Webinars page 
for more information.

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Interviewprepkit v04

  • 2. 2 www.careerconfidential.com All content copyright © 2012 by Career Confidential. All right reserved. No part of this document or related files may be or reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher. Limit of Liability and Disclaimer of Warranty: The publisher has used its best efforts in preparing this book, and the information provided herein is provided “as is.” Career Confidential makes no representation or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaims any implied warranties of merchantability or fitness for any particular purpose and shall in no event be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential, or other damages. Trademarks: This book identifies product names and services know to be trademarks, registered trademarks, or service marks of their respective holders. They are used throughout this book in an editorial fashion only. In addition, terms suspected of being trademarks, registered trademarks, or service marks have been appropriately capitalized, although Career Confidential cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademarks, registered trademarks, or service marks. Career Confidential is not associated with any product or vendor mentioned in this book. Please, visit the Career Confidential Site for additional information! FREE Training Webinars
  • 3. 3 www.careerconfidential.com Table of Contents 01 Company Research Plan ……....……....……....……....……….... 3 02 Questions to Ask During the Interview: ……....……....…......... 5 03 How to Use LinkedIn for Company Research:……....………..... 7 04 How Does Your Experience Fit This Position……....…….......... 12 05 Developing Your Success Story ……....……....……....….…..... 14 06 More Interview Appearance and Presence Tips… ……...…..… 19
  • 4. 4 www.careerconfidential.com 01 Company Research Plan Company Overview Parent Company / Subsidiary of (trading symbol, if public): Key Numbers to Know *Number of Employees *1yr Sales Growth *Current/Most Recent Sales *1-Year Net Income Growth *Current/Most Recent Net Income *1-Year Employee Growth *Company Type *Fiscal Year-End (Public/Private/Venture Capital) Decision Makers: *Hiring Managers – (title, past experience, how long there, location, report to) *Human Resources Competitors: *Know the company’s top 3 competitors Product Line: * Know the company’s top products * Be aware of any new products in development
  • 5. 5 www.careerconfidential.com 01 SWOT Analysis of Product/Company/Opportunity *Strengths *Weaknesses *Opportunities *Threats (…don’t forget reimbursement challenges, newer technology, market conditions, etc.) Why are you a fit for this position? * Be specific * Know your skill set and how it compares to the skill set required for the position
  • 6. 6 www.careerconfidential.com 02 Questions to Ask During the Interview: *Why is the position open? *Where will the job be performed? Is it based at headquarters or is it field-based? * What do they see as the primary focus for this position? What is the greatest challenge? * When do they want to have someone in the position? * How long have they been looking? *Can you describe the best performer that you have on your team in a similar role?
  • 7. 7 www.careerconfidential.com 02 *What will the interview process be? * What are the goals they want to accomplish? * How do they see the position developing? (Growth Path)
  • 8. 8 www.careerconfidential.com 03 How to Use LinkedIn for Company Research: LinkedIn is the best place to do research on a prospective company. Notice that your search brings up other divisions of the company that you may not have been aware of before.
  • 9. 9 www.careerconfidential.com 03 When you move your cursor over the company name, a brief description will display along with a link to the company’s corporate webpage. When you select the company profile, a wealth of information is displayed. In a company search, you can identify not only the different locations of the company but also the number of employees in that location.
  • 10. 10 www.careerconfidential.com 03 You now will be able to see current and former employees, new hires, and even recent promotions and changes within the company. They may even have some financial news on the company.
  • 11. 11 www.careerconfidential.com 03 The employee profiles will tell you what they like to hire. What is the median age? Gender statistics? These are indicators of culture. Reach out to those that were in a similar position as the one that you are considering. But be careful! Don’t reach out to the Detroit rep if that’s what you’re applying for. If he or she has been let go, you may not get an objective opinion. Try a rep in the same position (just another location) and explain that you are considering a position with the company and want to get their advice on the company, position, etc. How do you contact these folks? As you can see above, when you put your cursor over the profile several options appear. When you look at Gino, you see that you can send an InMail, get introduced, or add to your network.
  • 12. 12 www.careerconfidential.com 03 If you are in the same group, you can message your contact there. What should you ask one of these contacts? Questions you might ask a current employee or past employee of your prospective employer: 1.How long have you been there? 2.How did you get hired? 3.What do you love about the company? 4.What do you not love? 5.What about the job? 6.Do you know the manager (in your area)? 7.Any advice they could give you? 8.What about the “x” product? 9.How is the environment? 10.Who are the competitors?
  • 13. 13 www.careerconfidential.com 04 How Does Your Experience Fit This Position Match the key requirements to your experience: Job Title *Job Description (Summary)  *Your Experience *Primary Responsibilities  *Your Current/Similar Responsibilities *Key Requirements  *Your Background 1. Education/Certification 2. Minimum Experience Interview Prep Questions: 1. Why do you want to work here? This is where you research with reward you – give specific examples. 2. Why did you leave your last job? Why are you looking to leave? Don’t say any- thing negative about the company but be honest – is it salary, career growth etc.? 3. What can you do for us that other candidates can’t? Be specific – give an example of a success you had in the past that helped or improved a process. 4. What salary are you seeking? If they ask for a specific number, best to answer: “I am currently making ____, or “In my last position my salary was ___, and I am open to a reasonable offer within that range.”
  • 14. 14 www.careerconfidential.com 04 5. What would your prior manager say about you? Point out your strengths and any success you had. 6. Describe a work-related issue or problem that you had to face recently. How did you deal with it? This is seeking your decision-making ability. Give an example where you impacted the situation positively. 7. What type of Supervisors or Managers have you found it easiest or most difficult to work with? This is searching for your adaptability. Be specific on what works for you. Example: Gives clear direction, is specific on expectations, etc. 8. What was the best decision you ever made? What were the alternatives? How did you go about making it? This is checking for your judgment.
  • 15. 15 www.careerconfidential.com 05 Developing Your Success Story Choose stories – and bullet points - to illustrate your proficiencies in the topics that are important in the position for which you are interviewing. Some possible areas are listed below, but feel free to include your own to highlight your strengths (not all topics will apply). Strengths as an Employee: 1. What have others said about you? 2. Reviews – Do you have reviews you can refer to? 3. Recommendations 4. What do you do? Management Style: 1. How did you handle conflicts amongst coworkers? 2. What goals did you put place for your team? 3. How did you delegate assignments or territories?
  • 16. 16 www.careerconfidential.com 05 4. How do you evaluate employees? 5. What did you look for in a team member? Marketing Experience: 1. How did you determine where to go? 2. What tools did you develop? 3. What strategies did you use? Leadership: 1. Did you motivate others? 2. Did you mentor or train others? Creativity: 1. What tools did you develop?
  • 17. 17 www.careerconfidential.com 05 2. How did you strategize? 3. What makes you different? Technical Expertise: 1. What specific or specialized training do you have? Dependability: 1. Give examples of what you did. Other Topics to Consider: Team Player? How did you learn from mistakes? Character? Mergers/ acquisitions? Crisis management? New product development? New product introduction? Product life cycle? QSR? Quality?
  • 18. 18 www.careerconfidential.com 05 10 Common Interview Questions PRACTICE, PRACTICE, PRACTICE! Tell me about yourself? - Point out areas of success (career growth path, strategy, follow-through, work ethic). Why have you had so many / so few jobs? Give an example of how you manage your time well (give example of multi-tasking). What’s the biggest mistake you’ve ever made? Nothing damaging…but what you learned. What is your greatest accomplishment? Use examples that demonstrate key “hiring characteristics.” What are your strengths? What do you need to work on? Use a strength that you could improve. How do your co-workers describe you? Team player, outgoing, dedicated, etc. What new goals have you set for yourself lately? Be specific. Why should we hire you? Give examples of how you are equal to their requirements. 1. Be descriptive. Don’t just answer “yes” or “no” to questions. But also avoid “over- answering.” Make your answers colorful but not lengthy. 2. Sell yourself to the interviewer, but without exaggeration or telling lies. You are there to market yourself, “blow your own trumpet” and explain why you’d be right for the role. But don’t come across as arrogant.
  • 19. 19 www.careerconfidential.com 05 3. Avoid making negative remarks about your current employer, or past employers or colleagues. This will only reflect badly on you in the interview. 4. Be determined. Make it clear that you want to get the job, even if you are given information in the interview that sheds a new (negative) light on the role. Be positive, and then evaluate the opportunity again when you are away from the interview. Don’t burn your bridges. 5. Have positive body language, and maintain a good posture.
  • 20. 20 www.careerconfidential.com 06 More Interview Appearance and Presence Tips… Hands should be well manicured. Ladies choose subtle low-key colors over bright fashion colors for nail polishes. Clean hair with a recent cut and styling. Blue, grey or black suits are always in style. Be sure it’s cleaned and pressed. Shirts should be white, freshly laundered and well pressed. A quiet tie with a subtle design and a hint of red is suitable for a first interview. Avoid loud colors and busy designs. Jewelry should be kept minimal. A watch and wedding or class ring are acceptable. Don’t wear jewelry or pins that indicate membership in religious or service organizations. Shoes that are black and freshly polished (including the heels) are a safe choice for an interview. Socks should be black or blue and worn over the calf. Practice good posture and be aware of non-verbal communication. Maintain good eye contact. Turn off all cell phones. Ladies, avoid any clothing that could distract the interviewer from your talents. Avoid exotic hairstyles and excessive makeup. Hair should be neat, clean and brushed. Makeup should be light and natural looking. Use deodorant and avoid cologne or fragrances. A closed-toe pump that is color coordinated with your outfit is appropriate for an interview. Avoid open-toed shoes or sling-backs.
  • 21. 21 www.careerconfidential.com 06 Take with you: * Resume(s) *Brag Book(s) (or other evidence) * References *30/60/90 day sales plan(s) Any other documents/tools that will help you demonstrate your talents and skills. Just a Reminder: Leave early for the interview. Use the restroom before you go into the interview. No gum, cigarettes or tobacco. Wear conservative business attire. Never ask to use their phone. Don’t look at your watch. No sunglasses. Maintain eye contact, but don’t stare. Listen intently, so you don’t have to keep repeating, “I’m sorry, but could you say that again?" Ask for the spelling of the interviewer’s name and write it down. (or get their business card) Don’t ask about money. Don’t mention a salary range in your resume or during an interview. Don’t talk about personal problems. Don’t take anyone else with you to the interview. Don’t park at a meter or in a tow zone. Don’t drop names. Schedule nothing around your interview that will create a time crunch. Turn off your cell phone. Keep your eyes off the interviewer’s desk. Don’t handle anything, especially personal belongings. Get a haircut and shave if you need one. No fragrances. Never be sarcastic.
  • 22. 22 www.careerconfidential.com All contents copyright © 2011 by Career Confidential. All rights reserved. No part of this document or the related files may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher. Limit of Liability and Disclaimer of Warranty: The publisher has used its best efforts in preparing this book, and the information provided herein is provided "as is." Career Confidential makes no representation or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaims any implied warranties of merchantability or fitness for any particular purpose and shall in no event be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential, or other damages. Trademarks: This book identifies product names and services known to be trademarks, registered trademarks, or service marks of their respective holders. They are used throughout this book in an editorial fashion only. In addition, terms suspected of being trademarks, registered trademarks, or service marks have been appropriately capitalized, although Career Confidential cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark, registered trademark, or service mark. Career Confidential is not associated with any product or vendor mentioned in this book Please, visit the Career Confidential Site for additional information! We hold live webinars each week. Please visit our Free Training Webinars page for more information.