The evolution of the mobile business
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The document discusses Nokia's transformation into an internet company and the launch of its Ovi internet services platform during the 2008 IIC conference in Hong Kong. It highlights Nokia's strategy to enhance user experience and market share through partnerships and innovation, positioning Ovi as an open service platform. The document emphasizes Nokia's unique assets and the need for collaboration with partners to succeed in the services and software sector.
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The evolution of the mobile business
- 1. Evolution of the Mobile Phone IIC Conference 2008 Hong Kong, November 3 Dan Wong
- 2. The Mobile Phone Industry has Changed Forever
- 3. Nokia targets with Ovi Internet Services Create incremental sales and profits Drive device ASP and market share Enhanced experience Ease of use Higher retention Renewal of Nokia to being an Internet company
- 4. Nokia’s commitment to the S&S business © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Change organization structure Acquire service and software companies Launch Ovi as Nokia service platform Company Confidential © 2008 Nokia Markets Group Executive Board Corporate Development Office Corporate Functions Services & Software Devices
- 5. Services Ecosystem Nokia Services 3 rd Party Services Operator Services
- 6. Nokia as a Preferred Partner in S&S Nokia alone cannot bring all these services to the market. We need close partners in order to succeed. Ovi is not a closed system. It is: Open to consumer choice. Open to device choice. Our aim is to bring new types of services to the market – by allowing partners to innovate on top of our devices and platforms. Nokia has unique assets and resources: Device base Embedded, enabling technologies (GPS, Maps, phone book, camera, 3G, etc) Consumer understanding and retail touch points Marketing Brand
- 7. Thank You!