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VISUAL PERCEPTION
It is the brain interpreting visual stimuli.
It is a process that involves
THE BRAIN THE OPTIC NERVES THE EYES
VISUAL PERCEPTION
As every process it has its rules and principles
that were studied for GESTALT psychology in Germany (early 20th century).
The main ones are:
1.-
1.- FIGURE & GROUND
When seeing an image, we focus on the FIGURE rather than on the
BACKGROUND since we cannot observe both simultaneously.
1.- FIGURE & GROUND
1.- FIGURE & GROUND
1.- FIGURE & GROUND
2.-
2.- PROXIMITY
We observe the closest objects as a group.
2.- PROXIMITY
2.- PROXIMITY
2.- PROXIMITY
3.-
3.- SIMILARITY
We observe similar objects (form, size, colour, texture…) as a group.
3.- SIMILARITY
01 visual perception
01 visual perception
01 visual perception
4.-
4.- CLOSURE
Our brain tends to fill in the gaps in any incomplete image.
4.- CLOSURE
4.- CLOSURE
5.-
5.-
5.- SYMPLICITY (GOOD GESTALT)
When seeing an image our brain looks for SIMPLICITY and ORDER
5.- SYMPLICITY (GOOD GESTALT)
5.- SYMPLICITY (GOOD GESTALT)

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01 visual perception