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Using Video for More Effective
    Feedback in Training

                Keith Lyons
                November 2001
Credo

The real impact of sports science at a
practical level is in giving coaches the
freedom to be coaches.

               Wayne Greensmith and Bill Sweetnam
Starting Points
• We have been influenced by our teachers and
  coaches.

• The world class environment has opened up
  immense amounts of information that we have to
  manage and integrate.

• Digital convergence has offered us unprecedented
  technological tools.
Starting Points
• We are all trying to move our coaching
  from ‘good practice’ to ‘best practice’.

• Long-term sustainable development:
  Performance, Potential and Start are
  inextricably linked in a performance
  pathway.
Visual Literacy…


An ability to comprehend and
create visuals in a variety of
moving and static media in order
to communicate effectively.
Teachers have long known that …


Visuals help children comprehend
unfamiliar vocabulary and add
meaning to stories in ways that
words alone cannot.
0111 Using Video 01
Using Video for More Effective Feedback

• Some psychological issues.
• Some educational technology ideas.
• Some logistical issues.
• Appliance of coaching science and the art
  of coaching.
• A question of perspective.
Coaching Contexts
   The training environment

   Preparation for competition

   Competition

   Analysis of performance data

   Dissemination and education.
Psychological Issues
Feedback

We need to distinguish between the
role feedback plays in relatively
permanent effects on performance
(learning) and the temporary effects
(performance). It is important not to
confuse the two!
Richard Schmidt
• Frequent augmented feedback can
  degrade learning!
• We must distinguish between learning
  and performance.
• Feedback only if learner’s error outside
  predefined band of correctness.
Positive Effects of Feedback
•   Indicates errors.
•   Directs corrections.
•   Guides behaviour to target.
•   Motivates and energises.
Negative Aspects of Feedback
• Becomes part of task when presented
  frequently.
• Blocks error-detection?
• Encourages too many trial-by-trial
  corrections that could degrade capability to
  produce stable behaviour.
Effectiveness of video learning?
The effectiveness of video learning varies from person to
person. Perception is strongly affected by what we expect or
are ‘set’ to perceive. This influences both what we select and
how we organise and interpret it.



          Perception organisation is affected not only
          by the stimulus but by the perceiver’s past
           experiences, present interests, and needs.
0111 Using Video 01
What kind of information?


       • Qualitative

      • Quantitative
Volleyball example
• Peter Hastie’s use of video with an Under-16
  volleyball group.
• Motor skill acquisition:
  – Post-event: “molecular view of performance”.
  – Reinforcement of concurrent feedback.
  – Systematic analysis
Volleyball Example (continued)

• Maximising use of video: distinguish
  general outcomes from specific outcomes.
  Coach pre-views to ensure specific
  feedback or selection of cues.
• Importance of cueing attention for
  responsiveness of players.
Synchronous
and Asynchronous
Use of Video
Train


Watch


Train
Asynchronous Environments:
Away from the Training Session
Plan
Review selected
behaviours
                  Watch
                          Permanent
                          video record
                  Train
Stimulated
   recall
                  Plan
                            Select
                            behaviours
                  Watch
Permanent
video record
                  Train
Synchronous Learning
Environments:
at the Training Session
Watch


   Train


 Immediate      Short-term
repetition of    memory
    task
  Watch


   Train
Dilemma!
Peter Jensen (1997), National Institute of Mental Health

Extensive exposure to television and video games
may promote development of brain systems that
scan and shift attention at the expense of those that
focus attention.

     1. Quick changes of image activate the brain’s
     ‘orienting response’: it is hard to resist them!


     2. The earlier children acquire a passive TV
     habit, the more likely attention span will not
     develop normally.
Implications?
• Children need much more time in self-
  directed doing than viewing!
• Practicing concentration and attention
  skills is best done through concrete
  experiences in the 3-D world.
• Don’t fill every non-training minute:
  otherwise how will children develop
  intrinsic motivation?
Can coaches train
perceptual and
decision-making
abilities?
Ability?
• Some experts seems to have visual defects!

• “After 70 years of research there are few
  conclusive links between performance on
  standard visual tests and athletic
  performance” (Starkes and Lindley, 1994).
Expert?
The classification of an expert, at least by
researchers on expertise, appear to be quite
arbitrary and that the criterion used to define
expertise varies substantially from researcher to
researcher and from study to study.
                  Abernethy, Thomas and Thomas (1993)
Expert?


Experts are frequently found to be surprisingly
poor on some component skills but are able to
compensate for any such weaknesses with
exceptional capability on one or more other
components.
Video and Occlusion
Starkes and Lindley (1991)
•   Women’s basketball study
•   Optimal offensive move for ball carrier
•   Shoot, dribble, pass?
•   Occluded at point of decision
•   Useful at intermediate skill level to enhance
    speed of decision-making?
Advantages of this Approach?
•   Does not take up on-court time.
•   Coach does not need to be present.
•   Learning is self paced.
•   Can be used all year.
•   Minimal equipment required.
Lindley (1987)
Video simulations are probably the
best for training decision making …
Even with just 90 minutes of video
training over 4 days, intermediate
skill level players reduced their
decision-making times.
Anticipation
Fery and Crognier (2001)

• Information available in opponent’s
  stroke movements in tennis?
• Occlusion.
• Prediction.
Williams (2000)
• Skilled athletes do not possess superior
  visual systems but skill differences are
  evident in cognitive dimensions of
  performance.
• Experts encode and retrieve information
  due to long-term memory structures.
• Anticipation.
Ward and Williams (2000)
• At what age do soccer players develop
  perceptual skill?
• Report of work with 9 to 17 year olds.
• Shown video simulations with occlusion to
  measure anticipatory performance.
Simulation
• Does it mimic real-world task?
• Realism and expertise of subject?
• Lessons from flight simulators?
• Extreme environments where task demands
  often exceed perceptual and cognitive
  capabilities? (Tactical air missions).
• Virtual reality?
• Reality rooms?
The World’s first Reality Center™,
SGI Reading, UK
First Reality Room in Oil & Gas –
Texaco’s Visualization Center, Houston


          First Real-time Interactive Planetarium -
          Hayden Planetarium, American Museum of
          Natural History, New York


  First Solid screen cubic environment -
  Foundation of the Hellenic World,
  Athens, Greece


            First 170 seat interactive entertainment
            Dome - Seoul, Korea
State of the art warplane cockpit system used by pilots to aim
missiles with their eyes now used to improve dyslexics’ eye-
fixing and tracking.
Learning a Motor Skill?
Gabriele Wulf
How can skills be:
• Acquired faster?
• Retained better?
• Transferred?

How can we use implicit and explicit learning?
Keith Davids
•   Visual demonstration and verbal instructions
•   Slow motion and real time analysis
•   The structural organisation of practice
•   Skill acquisition and deliberate practice
•   Visual search strategies
•   Cue usage
Internal and External Focus
• Thinking about one’s actions during
  movement execution can be detrimental
  to performance.
• Directing a learner’s attention to the
  effects of their actions can be more
  effective than directing their attention to
  the movements themselves.
Implications for Video Feedback?

• Can we use video images to promote an
  external focus?
• Can we promote discovery learning with
  such feedback so that athletes develop
  implicit learning?
Logistics 1

• Effective use of video requires time for coach
and athlete to become familiar with
technology and information presented.
• This is video self-confrontation!
• It requires the management of learning
environments to maximise the impact of
video.
Can you see?
• How comfortably you can see a projected
  image is a function of the screen’s width
  and height factored against the audience’s
  viewing angle and distance from the screen.

• There are guidelines available.
Screens

• Centre of screen no more than 20 0 above
  the eye level of any viewer.

• All viewers should be seated within 300 of
  the projection axis and never more than
  450 off axis.
Size of Audience and Size of Screen
    Audience      Size of Screen Distance from
                                   First Row
         1 to 4       21”
         5 to 9       29”
      10 to 14        37”
      15 to 35        60”            10’
      36 to 50         6’            12’
     51 to 140        10’            20’
    141 to 220        12’            25’
    221 to 400        16’            33’
Subtended Angle




                  Prime seat!
                  2/3 way back
Impact of subtended angle on viewing experience?

  Very
  Involving




  Not
  Involving
Does size matter?
• Evidence to suggest screen size affects
  attention.
• Evidence that size affects evaluation: the
  bigger the screen the more positive the
  evaluation.
• Are larger images more persuasive and
  memorable?
Evidence from instructional media research
 indicates that technologically influenced
  coaching works best when an athlete is
empowered with decision-making authority
  under the guidance of a knowledgeable
                   coach.
Shyness?
    Since the 1970s, 40% of
    adult Americans report
    that shyness presents a
    problem in their lives.

    Shyness is a discomfort or
    inhibition in interpersonal
    situations that interferes with
    interpersonal and professional
    goals.
Monitoring the Impact of Video?
• We need long-term studies to help us
  understand athletes’ transitions from novice
  to expert.
• We need to reflect upon the impact our use
  of video has upon our own coaching style
  and monitor knowledge and performance
  gains.
Video Modelling and Video Prompting
Video Self Modelling
• A procedure that uses carefully planned and edited
  positive self-images with the goal of changing the
  frequency or quality of a person’s behaviour.
• A short video of two to three minutes viewed by
  student over two week period and forms basis of
  monitoring.
• Requirement: person wants to change and desired
  change is realistic.
Types of Self Modelling
• Feedforward (Peter Dowrick)

• Positive self-review
Video Modelling and Video Prompting

• video modelling is defined as a videotape of a
  model completing the total chained task and the
  participants viewing the model prior to each
  training session.
• video prompting is defined as a video
  demonstration shown during a training session to
  participants after they have failed to perform a a
  correct response within a designated time period.
                             Norman and Collins (2001)
Video Modelling
• Linda Haymes and Stephanie Martin: skill
  building and improving performance. Research
  with autism. Production of effective resources.
• Liisa Neumann: shortening development gap?
  Low tech solution.
• Keefe: success at correct point in evolution of drill
  can enhance and supplement learning.
Importance of video from
perspective of the participant
Behavioural Intervention
• Shipley-Benamou, Lutzker and Taubman:
  task analysis of behavioural steps and
  sequences then video created from
  participant’s point of view. Behavioural
  change evident one month later.
Critical Incidents
A critical incident is highly compressed case
study that poses a problem but offers no
preferred solution.

Aim: to trigger problem-solving discussions.
Instruction and Demonstration?

• The coach is responsible for teaching the
  athlete what to do, how to do it well.
• Visual demonstration.
• Verbal instruction.
• Coach’s pre-practice impact?
• Paradox: we know a lot about augmented
  feedback but very little about pre-practice!
Recent Research
• Coaches should provide clear instruction as to the
  task goal and provide feedback that is appropriate
  to the instructed goal.
• Instructions should relate to the task goal and not
  necessarily the mechanical means to produce the
  movement.
• Allow and expect error and variability early on in
  learning as long as athletes know they have made
  an error.
Recent Research (continued)
• Although there are general features of a
  movement that define skilled performance
  these templates do not generalise well
  across individuals. Individually based
  templates may be more appropriate.
• Do not confuse training with learning!
• Young children benefit more from visual
  rather than verbal instruction.
Recent Research (continued)
• The relationship of explicit and implicit learning
  processes: individuals learn to respond effectively
  to certain aspects of skill without being aware of it
  and without being instructed to learn.
• In stressful conditions, explicit rule-based
  instructions may be harmful.
• Some athletes may focus on mechanics of
  movement and hinder acquisition. Keep pre-
  practice explicit information to a minimum!
Recent Research (continued)
• Pre-practice information can direct an early
  learner’s movement strategy. This may not
  always be most appropriate approach.
  Discovery may be more effective.
• Encourage task environment experience and
  encourage exploration and variability … so
  long as sufficient error information is
  available.
Recent Research (continued)
• Skill level determines what information athletes
  gather from demonstration.
• Providing error information is vitally important
  early in skill acquisition. It encourages new
  behaviours… so long as athlete is not attempting
  this from intrinsic feedback.
• Direct attention to external effects of the action
  rather than the limbs.
Recent Research (continued)
• Challenge: discover ways of facilitating
  behaviour change in early acquisition by
  encouraging early variability in the
  movement response and resisting the
  influence of preferred yet undesirable
  movement patterns.
• Withhold instruction early in acquisition to
  encourage variability.
Recent Research (continued)
• Feeding back on movement should be as
  simple as possible and should give
  information about goal attainment. Error
  information should be easily obtainable to
  determine goal achievement and effective
  implementation of pre-practice information.
Wilkinson’s £50m plan to beat world

• Television cameras implanted in ceiling of indoor
  pitch to enable coaches to use instant video
  replays via large screen.
• Access to Prozone tracking.
• Video playback facilities on 11 outdoor pitches
  either at pitch or in seminar rooms nearby.
• Video viewing library.
• Analysis facility
Partnerships?
• Robert Baker (golf coach)
“I tried to show Ernie his swing several times
  on the video. His right arm keeps getting
  caught behind his body on the downswing.
  But he is not prepared to work on it … that
  is why he is so far behind.”
                                      June 2000.
Key Issues
• Investment in video for augmented
  information.
• Permanent record.
• Differentiate and individualise.
• Hook attention.
• Stimulate learning.
• Trigger change.
0111 Using Video 01

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0111 Using Video 01

  • 1. Using Video for More Effective Feedback in Training Keith Lyons November 2001
  • 2. Credo The real impact of sports science at a practical level is in giving coaches the freedom to be coaches. Wayne Greensmith and Bill Sweetnam
  • 3. Starting Points • We have been influenced by our teachers and coaches. • The world class environment has opened up immense amounts of information that we have to manage and integrate. • Digital convergence has offered us unprecedented technological tools.
  • 4. Starting Points • We are all trying to move our coaching from ‘good practice’ to ‘best practice’. • Long-term sustainable development: Performance, Potential and Start are inextricably linked in a performance pathway.
  • 5. Visual Literacy… An ability to comprehend and create visuals in a variety of moving and static media in order to communicate effectively.
  • 6. Teachers have long known that … Visuals help children comprehend unfamiliar vocabulary and add meaning to stories in ways that words alone cannot.
  • 8. Using Video for More Effective Feedback • Some psychological issues. • Some educational technology ideas. • Some logistical issues. • Appliance of coaching science and the art of coaching. • A question of perspective.
  • 9. Coaching Contexts The training environment Preparation for competition Competition Analysis of performance data Dissemination and education.
  • 11. Feedback We need to distinguish between the role feedback plays in relatively permanent effects on performance (learning) and the temporary effects (performance). It is important not to confuse the two!
  • 12. Richard Schmidt • Frequent augmented feedback can degrade learning! • We must distinguish between learning and performance. • Feedback only if learner’s error outside predefined band of correctness.
  • 13. Positive Effects of Feedback • Indicates errors. • Directs corrections. • Guides behaviour to target. • Motivates and energises.
  • 14. Negative Aspects of Feedback • Becomes part of task when presented frequently. • Blocks error-detection? • Encourages too many trial-by-trial corrections that could degrade capability to produce stable behaviour.
  • 15. Effectiveness of video learning? The effectiveness of video learning varies from person to person. Perception is strongly affected by what we expect or are ‘set’ to perceive. This influences both what we select and how we organise and interpret it. Perception organisation is affected not only by the stimulus but by the perceiver’s past experiences, present interests, and needs.
  • 17. What kind of information? • Qualitative • Quantitative
  • 18. Volleyball example • Peter Hastie’s use of video with an Under-16 volleyball group. • Motor skill acquisition: – Post-event: “molecular view of performance”. – Reinforcement of concurrent feedback. – Systematic analysis
  • 19. Volleyball Example (continued) • Maximising use of video: distinguish general outcomes from specific outcomes. Coach pre-views to ensure specific feedback or selection of cues. • Importance of cueing attention for responsiveness of players.
  • 22. Asynchronous Environments: Away from the Training Session
  • 23. Plan Review selected behaviours Watch Permanent video record Train Stimulated recall Plan Select behaviours Watch Permanent video record Train
  • 25. Watch Train Immediate Short-term repetition of memory task Watch Train
  • 27. Peter Jensen (1997), National Institute of Mental Health Extensive exposure to television and video games may promote development of brain systems that scan and shift attention at the expense of those that focus attention. 1. Quick changes of image activate the brain’s ‘orienting response’: it is hard to resist them! 2. The earlier children acquire a passive TV habit, the more likely attention span will not develop normally.
  • 28. Implications? • Children need much more time in self- directed doing than viewing! • Practicing concentration and attention skills is best done through concrete experiences in the 3-D world. • Don’t fill every non-training minute: otherwise how will children develop intrinsic motivation?
  • 29. Can coaches train perceptual and decision-making abilities?
  • 30. Ability? • Some experts seems to have visual defects! • “After 70 years of research there are few conclusive links between performance on standard visual tests and athletic performance” (Starkes and Lindley, 1994).
  • 31. Expert? The classification of an expert, at least by researchers on expertise, appear to be quite arbitrary and that the criterion used to define expertise varies substantially from researcher to researcher and from study to study. Abernethy, Thomas and Thomas (1993)
  • 32. Expert? Experts are frequently found to be surprisingly poor on some component skills but are able to compensate for any such weaknesses with exceptional capability on one or more other components.
  • 34. Starkes and Lindley (1991) • Women’s basketball study • Optimal offensive move for ball carrier • Shoot, dribble, pass? • Occluded at point of decision • Useful at intermediate skill level to enhance speed of decision-making?
  • 35. Advantages of this Approach? • Does not take up on-court time. • Coach does not need to be present. • Learning is self paced. • Can be used all year. • Minimal equipment required.
  • 36. Lindley (1987) Video simulations are probably the best for training decision making … Even with just 90 minutes of video training over 4 days, intermediate skill level players reduced their decision-making times.
  • 37. Anticipation Fery and Crognier (2001) • Information available in opponent’s stroke movements in tennis? • Occlusion. • Prediction.
  • 38. Williams (2000) • Skilled athletes do not possess superior visual systems but skill differences are evident in cognitive dimensions of performance. • Experts encode and retrieve information due to long-term memory structures. • Anticipation.
  • 39. Ward and Williams (2000) • At what age do soccer players develop perceptual skill? • Report of work with 9 to 17 year olds. • Shown video simulations with occlusion to measure anticipatory performance.
  • 40. Simulation • Does it mimic real-world task? • Realism and expertise of subject? • Lessons from flight simulators? • Extreme environments where task demands often exceed perceptual and cognitive capabilities? (Tactical air missions). • Virtual reality? • Reality rooms?
  • 41. The World’s first Reality Center™, SGI Reading, UK
  • 42. First Reality Room in Oil & Gas – Texaco’s Visualization Center, Houston First Real-time Interactive Planetarium - Hayden Planetarium, American Museum of Natural History, New York First Solid screen cubic environment - Foundation of the Hellenic World, Athens, Greece First 170 seat interactive entertainment Dome - Seoul, Korea
  • 43. State of the art warplane cockpit system used by pilots to aim missiles with their eyes now used to improve dyslexics’ eye- fixing and tracking.
  • 45. Gabriele Wulf How can skills be: • Acquired faster? • Retained better? • Transferred? How can we use implicit and explicit learning?
  • 46. Keith Davids • Visual demonstration and verbal instructions • Slow motion and real time analysis • The structural organisation of practice • Skill acquisition and deliberate practice • Visual search strategies • Cue usage
  • 47. Internal and External Focus • Thinking about one’s actions during movement execution can be detrimental to performance. • Directing a learner’s attention to the effects of their actions can be more effective than directing their attention to the movements themselves.
  • 48. Implications for Video Feedback? • Can we use video images to promote an external focus? • Can we promote discovery learning with such feedback so that athletes develop implicit learning?
  • 49. Logistics 1 • Effective use of video requires time for coach and athlete to become familiar with technology and information presented. • This is video self-confrontation! • It requires the management of learning environments to maximise the impact of video.
  • 50. Can you see? • How comfortably you can see a projected image is a function of the screen’s width and height factored against the audience’s viewing angle and distance from the screen. • There are guidelines available.
  • 51. Screens • Centre of screen no more than 20 0 above the eye level of any viewer. • All viewers should be seated within 300 of the projection axis and never more than 450 off axis.
  • 52. Size of Audience and Size of Screen Audience Size of Screen Distance from First Row 1 to 4 21” 5 to 9 29” 10 to 14 37” 15 to 35 60” 10’ 36 to 50 6’ 12’ 51 to 140 10’ 20’ 141 to 220 12’ 25’ 221 to 400 16’ 33’
  • 53. Subtended Angle Prime seat! 2/3 way back
  • 54. Impact of subtended angle on viewing experience? Very Involving Not Involving
  • 55. Does size matter? • Evidence to suggest screen size affects attention. • Evidence that size affects evaluation: the bigger the screen the more positive the evaluation. • Are larger images more persuasive and memorable?
  • 56. Evidence from instructional media research indicates that technologically influenced coaching works best when an athlete is empowered with decision-making authority under the guidance of a knowledgeable coach.
  • 57. Shyness? Since the 1970s, 40% of adult Americans report that shyness presents a problem in their lives. Shyness is a discomfort or inhibition in interpersonal situations that interferes with interpersonal and professional goals.
  • 58. Monitoring the Impact of Video? • We need long-term studies to help us understand athletes’ transitions from novice to expert. • We need to reflect upon the impact our use of video has upon our own coaching style and monitor knowledge and performance gains.
  • 59. Video Modelling and Video Prompting
  • 60. Video Self Modelling • A procedure that uses carefully planned and edited positive self-images with the goal of changing the frequency or quality of a person’s behaviour. • A short video of two to three minutes viewed by student over two week period and forms basis of monitoring. • Requirement: person wants to change and desired change is realistic.
  • 61. Types of Self Modelling • Feedforward (Peter Dowrick) • Positive self-review
  • 62. Video Modelling and Video Prompting • video modelling is defined as a videotape of a model completing the total chained task and the participants viewing the model prior to each training session. • video prompting is defined as a video demonstration shown during a training session to participants after they have failed to perform a a correct response within a designated time period. Norman and Collins (2001)
  • 63. Video Modelling • Linda Haymes and Stephanie Martin: skill building and improving performance. Research with autism. Production of effective resources. • Liisa Neumann: shortening development gap? Low tech solution. • Keefe: success at correct point in evolution of drill can enhance and supplement learning.
  • 64. Importance of video from perspective of the participant
  • 65. Behavioural Intervention • Shipley-Benamou, Lutzker and Taubman: task analysis of behavioural steps and sequences then video created from participant’s point of view. Behavioural change evident one month later.
  • 66. Critical Incidents A critical incident is highly compressed case study that poses a problem but offers no preferred solution. Aim: to trigger problem-solving discussions.
  • 67. Instruction and Demonstration? • The coach is responsible for teaching the athlete what to do, how to do it well. • Visual demonstration. • Verbal instruction. • Coach’s pre-practice impact? • Paradox: we know a lot about augmented feedback but very little about pre-practice!
  • 68. Recent Research • Coaches should provide clear instruction as to the task goal and provide feedback that is appropriate to the instructed goal. • Instructions should relate to the task goal and not necessarily the mechanical means to produce the movement. • Allow and expect error and variability early on in learning as long as athletes know they have made an error.
  • 69. Recent Research (continued) • Although there are general features of a movement that define skilled performance these templates do not generalise well across individuals. Individually based templates may be more appropriate. • Do not confuse training with learning! • Young children benefit more from visual rather than verbal instruction.
  • 70. Recent Research (continued) • The relationship of explicit and implicit learning processes: individuals learn to respond effectively to certain aspects of skill without being aware of it and without being instructed to learn. • In stressful conditions, explicit rule-based instructions may be harmful. • Some athletes may focus on mechanics of movement and hinder acquisition. Keep pre- practice explicit information to a minimum!
  • 71. Recent Research (continued) • Pre-practice information can direct an early learner’s movement strategy. This may not always be most appropriate approach. Discovery may be more effective. • Encourage task environment experience and encourage exploration and variability … so long as sufficient error information is available.
  • 72. Recent Research (continued) • Skill level determines what information athletes gather from demonstration. • Providing error information is vitally important early in skill acquisition. It encourages new behaviours… so long as athlete is not attempting this from intrinsic feedback. • Direct attention to external effects of the action rather than the limbs.
  • 73. Recent Research (continued) • Challenge: discover ways of facilitating behaviour change in early acquisition by encouraging early variability in the movement response and resisting the influence of preferred yet undesirable movement patterns. • Withhold instruction early in acquisition to encourage variability.
  • 74. Recent Research (continued) • Feeding back on movement should be as simple as possible and should give information about goal attainment. Error information should be easily obtainable to determine goal achievement and effective implementation of pre-practice information.
  • 75. Wilkinson’s £50m plan to beat world • Television cameras implanted in ceiling of indoor pitch to enable coaches to use instant video replays via large screen. • Access to Prozone tracking. • Video playback facilities on 11 outdoor pitches either at pitch or in seminar rooms nearby. • Video viewing library. • Analysis facility
  • 76. Partnerships? • Robert Baker (golf coach) “I tried to show Ernie his swing several times on the video. His right arm keeps getting caught behind his body on the downswing. But he is not prepared to work on it … that is why he is so far behind.” June 2000.
  • 77. Key Issues • Investment in video for augmented information. • Permanent record. • Differentiate and individualise. • Hook attention. • Stimulate learning. • Trigger change.