10 Steps to Content Marketing Success
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The document outlines a ten-step approach to successful content marketing, emphasizing the importance of defining a content marketing mission and understanding the target audience through detailed buyer personas. It highlights the need for consistent content production, collaboration across departments, and strategic use of social media and influencer engagement. The goal is to connect emotionally with the audience and effectively address their needs through storytelling and valuable content.
10 Steps to Content Marketing Success
- 1. 10 Steps to Content Marketing Success Joe Pulizzi
- 10. @juntajoe #Demand13 I see the future and it is ____________
- 15. @juntajoe #Demand13 Red Bull – The Media Co.
- 22. @juntajoe #Demand13 Why Are We Here? Just 36% believe their content marketing is effective
- 23. @juntajoe #Demand13 Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content that Engages
- 41. @juntajoe #Demand13 Create a Content Marketing Mission
- 43. @juntajoe #Demand13 Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
- 44. @juntajoe #Demand13 Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
- 46. @juntajoe #Demand13 @juntajoe One Buyer Persona For Every Group • Job title, Vertical, Power in organization • Different products or services? • It’s the WHO you are marketing to Developing Buyer Personas
- 47. @juntajoe #Demand13 @juntajoe Jeremy • Mid 30’s – Coffee lover • Works at a bank • Responds to email; phone not so much. • Frustrated because his company is growing too fast to keep up with support • Sales USP: Enable Jeremy to be 25% more effective! • Personal UVP: Give me more time to be me!! Jeremy Our IT Buyer
- 48. @juntajoe #Demand13 @juntajoe Put your Journalist or Storyteller hat on: • WHO is the persona… emotionally attached • WHAT does she do? What does his day look like? • WHERE is the gap in his needs/wants? • WHEN does he need to close this gap? • WHY does he care about the product us? Buyer Persona Profiles
- 49. @juntajoe #Demand13 Get Your Content on the Same Page in the Company
- 51. @juntajoe #Demand13 Plan to Repurpose Up Front, Not After
- 52. @juntajoe #Demand13 Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year.
- 53. @juntajoe #Demand13 Bring In the Influencers
- 60. @juntajoe #Demand13 Use Social Media 4-1-1
- 61. @juntajoe #Demand13 61 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
- 66. @juntajoe #Demand13 66 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
- 67. @juntajoe #Demand13 67 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
- 68. @juntajoe #Demand13 68 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
- 69. @juntajoe #Demand13 Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. - Mario Andretti http://taylordowns.com
- 71. @juntajoe #Demand13 Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Sept. 9-11, 2013 CLEVELAND, OH Available Now on Pre-Order
Editor's Notes
- #32: And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- #42: And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- #46: And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- #50: And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- #52: And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- #54: And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- #58: And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- #61: And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- #64: And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- #66: And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.