02 twitter
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This document provides an overview of Twitter, including its history and key metrics, common Twitter terminology like tweets, replies, retweets and favorites, etiquette for using hashtags and retweeting, and how to set goals and measure success for a Twitter account. It also reviews tools like TweetDeck that can help manage Twitter activities and increase influence, measured by Klout scores. The overall aim is to introduce readers to Twitter and help them get started effectively engaging on the platform.
![How To Hashtag
• DON’T
• Use one to jump in on a conversation that has nothing to
do with you, eg. Habitat lampshades
• #hashtag #every #word #in #a #sentence. [It is a crime.]](https://image.slidesharecdn.com/02twitter-131009082705-phpapp01/85/02-twitter-14-320.jpg)
02 twitter
- 1. Time To Get Stuck Into Twitter (Disclaimer*)
- 2. Let’s Rank Ourselves Twitter? LinkedIn?
- 3. A Brief History • Twitter Born on 21 March 2006 Total number of Twitter users: 500 million Monthly active users: 200 million Average number of followers/user: 206 Average time spent per user/month: 170 mins % Users accessing via mobile: 60%
- 4. Twitter Lingo A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
- 5. Twitter Lingo Reply: talking to a person (public) A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
- 6. Twitter Lingo Reply: talking to a person (public) Direct Message (DM): talking to a person (privately) A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
- 7. Twitter Lingo Reply: talking to a person (public) Direct Message (DM): talking to a person (privately) Other person must be following you in order to DM A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
- 8. Twitter Lingo Reply: talking to a person (public) Direct Message (DM): talking to a person (privately) Other person must be following you in order to DM Retweet (RT): republishing a tweet to your followers. Like Fwd to Friend A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
- 9. Twitter Lingo Reply: talking to a person (public) Direct Message (DM): talking to a person (privately) Other person must be following you in order to DM Retweet (RT): republishing a tweet to your followers. Like Fwd to Friend Favorite/Star: save stuff A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
- 10. Twitter Etiquette 1. RT = currency of Twitter, show the love 2. ‘via’ good etiquette to not pass off as your own 3. If something’s worth repeating, do it. If something’s worth repeating, do it!
- 11. # What Is This? # • A way of spreading information about a subject, or participating in a discussion – Used widely at conferences • Choose something short & simple #websummit • Remind attendees about the hashtag (materials, screens, speaker mentions, etc.) – Marks a shift in how people watch TV • #vinb, #latelate, #lovehate – #FF
- 12. How To RT • Be shorter than the 140 chars to allow for RT’s (90) • Stick the hashtag or @ in the middle
- 13. How To Hashtag DO… – Use for humour #firstworldproblems – To take part in a conversation #seanadref
- 14. How To Hashtag • DON’T • Use one to jump in on a conversation that has nothing to do with you, eg. Habitat lampshades • #hashtag #every #word #in #a #sentence. [It is a crime.]
- 15. How You Seen This?
- 16. Klout • A number between 1 and 100 that denotes how influential you are. • Can download it for Chrome
- 17. Twitter “Levels” • Level 1: Broadcast Only
- 18. Twitter “Levels” • Level 2: Chitty Chat
- 19. Twitter “Levels” • Level 3: Advanced Search
- 20. Anatomy Of A Twitter Page
- 21. Anatomy Of A Twitter Page
- 22. Twitter Basics 1. Decide on a name (business or personal?) 2. Fill out the profile 3. Choose a design style – Twitterbackgrounds, twitpaper – Bespoke design can include additional info 4. Find some followers 5. Go!
- 23. Twitter Goals 1. What is our overall goal? 2. How will we achieve that? 3. What kind of things will we post? 4. What will we not post? 5. Who will post? 6. How often? 7. How will we measure success?
- 24. Twitter Goals 1. What is our overall goal? 2. How will we achieve that? 3. What kind of things will we post? – Share, don’t sell – Be helpful – Be personal… funny even! 4. What will we not post? 5. Who will post? 6. How often? – Very important to commit to it 7. How will we measure success?
- 25. Let’s Go… • Tweetdeck is an app that sits on your desktop
- 26. Tweetdeck • Add Twitter accounts • Remove the black • Add columns – Interactions shows all the people who followed you, favourite your tweets, or RT’ed you. – Show Mentions, Messages – Activity if you want to spy on people! • When someone follows you, choose to follow them, their mentions, or their favorites…
- 27. “There’s An App For That” • Find people worth following: http://wefollow.com/ • Know what is the best time and day for your audience: https://followerwonk.com • Clean your follower lists: http://www.friendorfollow.com/ • Track your performance http://twittercounter.com/ or tweetstats.com
- 28. Exercise! Increase your Klout score. How? Create content people want to share and respond to. Connect all your social networks. The more that people tweet, mention, comment, like, the higher your score will be.
- 29. Thank You!