The document provides 20 rules or tips for graphic design and art. Some of the rules include focusing the viewer's attention on one important element first, establishing emphasis through a visual hierarchy, using color that has meaning to the audience, and ensuring type still transmits information even when used compositionally. The document also discusses concepts like using contrasts in density and rhythm to create movement, making sure there is a wide range of tonal qualities, and giving 2D surfaces a sense of movement. It encourages learning from other designers but putting your own spin on it.