Presentation Design Thinking
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This document provides a summary of key principles for designing effective presentations. It discusses how design is "thinking made visual" and focuses on embracing constraints to spark creativity. Some principles for visual design discussed are using the rule of thirds, decreasing noise to increase the signal, and incorporating principles of space, unity and contrast. The document emphasizes that good presentation design should happen early in the planning process and always focus on the needs of the audience.
Presentation Design Thinking
- 1. Presentation Design Written and Presented by Michael Evanchan
- 2. ?
- 3. ? What does ‘design’ make you think of?
- 9. ? How about presentations?
- 10. ? So what is design?
- 11. “ Design is thinking made visual ” - Saul Bass
- 12. “ Design is thinking made visual ” - Saul Bass Graphic designer and filmmaker Saul Bass came up with this simple definition of what design is…
- 13. “ Design is thinking made visual ” - Saul Bass … which is how we will define it.
- 14. “ Design is thinking made visual” 1
- 15. “ Design is thinking made visual” 1 First, we will learn how to think like a designer.
- 16. “ Design is thinking made visual” 1 We will learn that everything a designer does is intentional.
- 17. “ Design is thinking made visual” 1 We will also find out what The White Stripes can teach us about creativity…
- 18. “ Design is thinking made visual” 1 … and where a designer’s focus should always be.
- 19. “ Design is thinking made visual ” 2
- 20. “ Design is thinking made visual ” 2 Next, we will learn a few principles on how to design visually…
- 21. “ Design is thinking made visual ” 2 … about signal vs. noise…
- 22. “ Design is thinking made visual ” 2 … how to think like a director…
- 23. “ Design is thinking made visual ” 2 … and about space, unity and contrast.
- 24. “ Design is thinking made visual ” 2 … and about space, unity, and contrast.
- 25. “ Design is thinking made visual ” 2 … and about space, unity and contrast.
- 26. A few more thoughts before we get started.
- 27. Design should be first … not last
- 28. Design should be first …not last
- 29. Design is not just aesthetics… it’s about solving problems
- 30. Design is not just aesthetics …it’s about solving problems
- 31. Design should not be noticed
- 33. The success of a football team is largely dependent on the offensive line.
- 34. Their job is to protect the quarterback.
- 35. It’s a thankless job, one that only gets noticed when they fail.
- 36. Design is the offensive line of a presentation.
- 37. When it is good, it goes unnoticed. When it’s bad, it is obvious (and frustrating).
- 38. To be successful in life and business, you need to be able to spread your ideas.
- 39. To spread your ideas, you need a clear, elegant, well thought-out presentation.
- 40. Which means…
- 41. To succeed as a presenter you must think like a designer. Which means…
- 42. Design Thinking
- 43. All design really is…
- 44. Creating ideas
- 45. Planning Creating Practicing Presentation Design Time Allocation
- 46. Planning Creating Practicing Presentation Design Time Allocation Idea creation happens during the planning stage of the presentation.
- 47. Planning Creating Practicing Presentation Design Time Allocation Which is often overlooked.
- 48. Planning Creating Practicing Presentation Design Time Allocation But it is where good design is created.
- 49. Planning Creating Practicing Presentation Design Time Allocation The most effective brainstorming is done away from the distractions of your desk.
- 50. Embrace constr aints
- 51. Embrace constr aints Constraints are also an important part of creating ideas.
- 52. Embrace constr aints When you have the world at your disposal, you can often get overwhelmed with options.
- 53. Embrace constr aints Experts call this ‘decision paralysis’ and it hurts creativity.
- 54. “ Deadlines and constraints make you creative…” - Jack White
- 55. “ Deadlines and constraints make you creative…” - Jack White Jack White, the lead singer for “The White Stripes” has used constraints to create 6 albums, with 26 singles, make 14 videos, get nominated for 9 Grammys and win 6 of them.
- 56. “ Deadlines and constraints make you creative…” - Jack White Here are a few examples:
- 57. “ Deadlines and constraints make you creative…” - Jack White Here are a few examples: Only 2 people in the band
- 58. “ Deadlines and constraints make you creative…” - Jack White Here are a few examples: Only 2 people in the band Only colors for albums and stage are black, white and red
- 59. “ Deadlines and constraints make you creative…” - Jack White Here are a few examples: Only 2 people in the band Only colors for albums and stage are black, white and red Book only 4 days in the studio to force themselves to get done
- 60. “ Deadlines and constraints make you creative…” - Jack White Here are a few examples: Only uses drums, vocals and piano or drums, vocals and guitar
- 61. “ Deadlines and constraints make you creative…” - Jack White Here are a few examples: Storytelling, rhythm and melody Only uses drums, vocals and piano or drums, vocals and guitar
- 62. So remember…
- 63. Constraints are our friends!
- 64. The last thing to know to think like a designer…
- 65. Focus on the end-user
- 66. or in our case…
- 67. Focus on your audience
- 68. Why should I care?
- 69. What can you do for me?
- 70. I wish these slides weren’t so cluttered
- 71. One last thing
- 72. Remember : Everything a designer does is intentional
- 73. Remember : Everything a designer does is intentional
- 74. Design Visuals
- 75. Signal vs Noise
- 76. Signal vs Noise In engineering, S/N is measured to quantify how much a signal has been corrupted by noise.
- 77. Signal vs Noise In presentations, we’ll consider it the amount of relevant information corrupted by clutter.
- 78. Signal vs Noise So what is noise?
- 79. This is noise.
- 80. How often do our presentations look like this?
- 81. signal noise
- 82. signal noise x bad
- 83. signal noise x good
- 84. signal noise x The vast majority of presentations are here
- 85. We can get better by learning to see things like a director or a photographer.
- 86. The Rule of 3 rds
- 88. Many or us would put the focus of this picture on the tree or the sunset.
- 89. But not when you see it like a photographer.
- 90. Look at the picture now with this grid.
- 91. Notice how the horizon is right on the bottom 3 rd ?
- 92. And how the tree is sitting on the right line?
- 93. The urge for most of us is to put things right in the middle...
- 94. … but it’s called “dead center” for a reason.
- 95. Original Cropped
- 96. Original Cropped Notice the difference between the original and cropped photos
- 97. Original Cropped How about now?
- 98. The next time you are watching your favorite movie or TV show , try to see what the director is seeing.
- 99. Most likely, he or she will have the focus of the shot away from the center .
- 100. Purposely drawing the eye to a specific corner.
- 101. Here are 3 rules to help your visuals.
- 102. 3 Principles: Space Unity Contrast
- 103. Empty Space
- 104. Empty Space The biggest mistake we make when designing presentations is that we feel the need to fill every available inch of space.
- 105. Empty Space By leaving strategic empty space, we create elegance and simplicity.
- 106. Unity
- 107. Unity Color Fonts Big Picture
- 108. Unity Color How many different colors do you have in your presentation?
- 109. Unity Color By limiting your use of colors, you create unity.
- 110. Unity Color Fonts You should use only one font in a presentation
- 111. Unity Color Fonts Big Picture Do you have an overall theme to your presentation?
- 112. Unity Color Fonts Big Picture You should.
- 113. Contrast
- 114. Contrast We can highlight the important points of our slides by using contrast.
- 115. Contrast Make sure the point is easy for the audience to figure out and highlight it using…
- 116. Color
- 117. Size
- 118. Shape
- 119. Congratulations!
- 120. You are now a designer!
- 121. Remember
- 122. To think like a designer: Use constraints to spark creativity Design should happen first, so get away from your desk during the planning stage Always focus on your audience’s needs
- 123. For better visuals : Be aware of Space, Unity and Contrast Like a director, use the Rule of Thirds Increase your signal by decreasing noise
- 124. Sourcing Signal vs Noise: http://en.wikipedia.org/wiki/Signal-to-noise_ratio The following notes were taken from Wikipedia: Saul Bass: http://en.wikipedia.org/wiki/Saul_Bass The White Stripes: http://en.wikipedia.org/wiki/The_White_Stripes The Rule of Thirds: images used - http://en.wikipedia.org/wiki/Rule_of_thirds The rest of the information and inspiration came from the following books:
- 125. Recommended reading Presentation Zen by Garr Reynolds Presentation Zen Design by Garr Reynolds Slideology by Nancy Duarte
- 126. FIN