What Sticks Part 2
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This document discusses how to effectively communicate messages to others. It recommends finding the core message and then applying the SUCCESS framework, which stands for Simple, Unexpected, Concrete, Credible, Story, Emotional. The framework suggests keeping messages simple, unexpected, concrete, and credible while also telling an emotional story that inspires action. Statistics should be used carefully with proper scale and context. The overall goal is to help others believe, care about, and act upon the core message.
What Sticks Part 2
- 1. Improving Communication Written and Presented by: Michael Evanchan
- 2. What Sticks ? Part 2
- 3. Based on the book:
- 4. 2 Steps 1) Find the Core 2) Apply SUCCES s
- 5. SUCCES s
- 6. S imple U nexpected C oncrete
- 7. Making the right associations help others believe , care and act
- 8. C redible S tory E motional
- 9. C redible
- 10. How do we make them believe ?
- 14. Details & Statistics
- 15. “ Statistics aren’t inherently helpful, it’s the scale and context that makes them so”
- 16. “ Statistics aren’t inherently helpful, it’s the scale and context that makes them so”
- 17. Form an Association
- 18. E motional
- 19. What do people care about?
- 20. People care about themselves
- 21. Form an Association
- 22. Don’t Care Care Association
- 23. S tory
- 24. Drive Action
- 25. Spotting the right stories help simulate and inspire action
- 26. Spotting the right stories help simulate and inspire action
- 27. Spotting the right stories help simulate and inspire action
- 28. us to act Teaches
- 29. us to act Inspires
- 30. What Sticks ?
- 31. 2 Steps 1) Find the Core 2) Apply SUCCES s