09 005 Problem Solving Lateral Thinking
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1. The document discusses lateral thinking and different techniques for problem solving and innovation such as looking at things from new perspectives, gathering diverse knowledge, and combining existing ideas in new ways. 2. Examples are given of companies that were innovative and successful by rethinking their products and business models, such as Capital One changing their credit card offerings and Tetley's changing their tea bag shape. 3. The document advocates practicing lateral thinking techniques daily such as rethinking one's work or having "Aha!" moments to gain new insights.
09 005 Problem Solving Lateral Thinking
- 1. lateral thinking - problem solving
- 3. see old things in new ways lateral thinking
- 4. “ vu ja de” when you feel or act as if an experience is brand new looking at the same thing as everybody else and thinking something different
- 5. war bullet holes and airplanes deciding where to put extra armour marked where holes were in returning planes holes that couldn’t be seen were the problem
- 6. what could the object in the bag be used for? consider how this could relate to your own work - have a “vu ja de” moment daily practice
- 7. what could the object in the bag be used for? consider how this could relate to your own work - have a “vu ja de” moment daily practice
- 8. increase variance in available knowledge thinking in different ways
- 9. Capital one - credit cards old ideas - $20 per year - 19.8 interest rate new ideas - credit lines, mileage awards, design of cards/envelopes 2000 - 45,000 experiments now - 30 million credit card accounts
- 10. Skyline 10 employees 1998 4,000 ideas 230 became drawings/prototypes 12 sold 1/3 of 1% of total ideas 5% of ideas thought to have potential “you can’t get good ideas without having a lot of dumb, lousy and crazy ones - nobody is good at guessing what is a waste of time” MD
- 11. as a group write down new ideas around the issue of... later look at your days work and write down as many ideas around what you are working on - to use for another day practice
- 12. as a group write down new ideas around the issue of... later look at your days work and write down as many ideas around what you are working on - to use for another day practice
- 13. innovation finding new uses for old ideas
- 14. silkscreen sandwiches M&S moved into sandwich making spreading butter - time consuming visit to silk screen factory silk screen butter
- 15. list some examples of things you have been involved in today that are innovative consider the last time you innovated something practice
- 16. list some examples of things you have been involved in today that are innovative consider the last time you innovated something practice
- 17. break from the past rethinking
- 18. t bags square since 1951 market research in 1985 by Lyons showed a preference for round when introduced in 1990 Tetleys share rose by 15% to 20% pyramid introduced by PG Tips in 1996 sales eclipsed Tetleys
- 19. groups - re think…….. later write down examples of rethinking or seeing something new in what you do even if you can’t follow it through just yet. practice
- 20. groups - re think…….. later write down examples of rethinking or seeing something new in what you do even if you can’t follow it through just yet. practice
- 21. bringing old ideas to people who have never seen them before gather knowledge from diverse sources and then finding out how it might be put to new uses
- 22. as a group what knowledge have you gathered from your research that could be rethought or recontextualised? consider how this thinking might inform your practice. practice
- 23. as a group what knowledge have you gathered from your research that could be rethought or recontextualised? consider how this thinking might inform your practice. practice
- 24. inventing new combinations of existing ideas hybrid steam engine + boat = steam boat
- 25. as a group make up hybrids. consider in your own work how you might bring things together to make new practice
- 26. as a group make up hybrids. consider in your own work how you might bring things together to make new practice
- 27. finally
- 29. The question is not what you look at, but what you see. Henry David Thoreau
- 30. I realised that my competition was paper, not computers. Jeff Hawkins, describing the key insight that led his team to design the PalmPilot
- 31. write down an example of a breakthrough moment. this is something that you could consider in your reflective journal - daily, weekly, unit, semester practice
- 32. write down an example of a breakthrough moment. this is something that you could consider in your reflective journal - daily, weekly, unit, semester practice