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- 1. In what ways does your media products use, develop or challenge forms and conventions of real media products?
- 2. As part of my research into my ancillary texts, I viewed many previous digipaks and advertisements. I also researched the conventions of ancillary texts. I believe that in the following slides you will see how my ancillary texts followed the conventions of my chosen genre (R&B)
- 3. One convention of a digipak having the artists name in large clear fonts, that should be easy to read and kept the same through out. Another convention is that there should usually be a image of the artist on the front cover. This is usually more important if the artist is new so that the audience can identify with them and become familiar with the artist. Artists who are more established may not be the main focus of their album. A track list on the back cover of the album is also another convention of a digipak. It is required. Product information is also crucial. It is usually found on the back of the album. Most albums have this on the back of their digipaks. Digipaks need to echo visual style and colour scheme however they must not exceed 3 colours or exceed 2 fonts. A digipak must create a visual between the digipak and advertisement. This advertisement clearly creates a visual link between the two through fonts, images and colours.
- 4. My digipak and advertisement follow conventions. As you can see my digipak had a colour scheme of no more that ¾ colours. I used fonts that were large and clear for important titles such as the album name and artists name. I have included all the essential information such as tracklist, product information a barcode. Through out all two ancillary texts I used the same visual style. The font is the same through out, images create a visual link. The only thing that may be different is that although the artist is the main focus on the digipak he is not actually making eye contact with the audience. However I made sure I did my research and found there was other up and coming artists who too did not look directly at the camera. The advertisement can be clearly linked to the digi pak, I have also added the conventional things you would find on an advertisements, such as where you will be able to find the album, social networking sites you may be able to reach the artists . In comparision to Labrinths digipak an album cover, as he is from the same genre, there is a similarity with the layout and placement of things. Although there are obvious difference as they are different artists you can tell that I have aimed to follow conventions.