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Profitability and Cost Management
Introduction & Overview
Disclaimer



     The following is intended to outline our general product
     direction. It is intended for information purposes only,
    and may not be incorporated into any contract. It is not
            a commitment to deliver any material, code,
    functionality or platforms, and should not be relied upon
       in making purchasing decisions. The development,
        release, and timing of any features, functionality or
       platforms described for Oracle’s products remains at
      the sole discretion of Oracle. Oracle may not release
           the functionality or products discussed on any
                 additional platforms in the future.

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       Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Agenda


    • What Analysts are Saying About
      Profitability and Cost Management
    • Solution Overview
    • Overview Profitability and Cost
      Management
    • Delivering World Class Profitability and
      Cost Management
    • HPCM Value Proposition
    • A Simple Example
    • Q&A

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      Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Understanding Profitability Exposes
       Hidden Cost Behaviors


    “…Technology vendors are spending, on average, 19% of their selling,
    general, and administrative (SG&A) costs or $135,262 per quota-
    carrying salesperson in support-related activities.
    Few are aware of this enormous amount because the costs are hidden
    .”




                                                                                “Uncovering The Hidden Costs Of Sales Support”
                                                                                                 Scott Santucci - April 13, 2009
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         Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Companies are Using the Wrong Tools
      to Effectively Analyze Profitability



    “Most companies are not using the right tools…spreadsheet based
    models are hard to change, error prone and difficult and time-
    consuming to use. Relying on desktop spreadsheets can keep your
    company from doing the kind of analyses it needs to do when it needs
    to do them...”




                                                                                Accurate Costing Is Key to Profitability
                                                                                             Ventana Research, 2008
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<Insert Picture Here>


    Solution Overview




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Oracle EPM Connects Management
    Processes


                                         Common Reporting & Interaction


            Strategic Planning                                               Planning & Forecasting



                Financial Close                                             Profitability Management


                                          Common Integration & Analysis
                                          Data Quality and Consistent Dimensions




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     Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
World Class Profitability & Cost
    Management Process to support EPM
               Financial Data                                               Drivers of                New
            from Close Process                                                Cost                  Drivers to
                                                                                                    Conduct
                                                                                                    Business
               Behavioral Data
                 from ERP


                                                                    Profitability        Decision         Update
    Data Collection Allocations
                                                                     Analysis            Support           Plans
             ??                                                            ??


                                                 Customer
                                                 Profitability
                                                                                          What-if
                                                Full Product                             Scenario
                                                  Costing                                Results




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Critical Components to Implement
      Profitability and Cost Management Best Practices


            Who are the most and least                                                         Why are customers
              profitable customers?                                                               profitable or
                                                                                                 unprofitable?
                                                     Common Reporting & Interaction



         Cost and
                                          Cost and Profitability                 Cost, Revenue and         Cost and Profitability
     Revenue Allocation
                                               Reporting                         Profitability Analytics        Simulation
        Calculations


                                                                                                     Evaluate business
                                                   Profitability and Cost Management                  options through
                                                                                                         scenarios.
                                                                                                               Organizational
    Allocate                                                      Analyze
                                                                                                                Improvement



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User Managed Profitability and
         Costing Models
     • Determine which products /
       customers / services are
       PROFITABLE and which are not

     • Discover which DRIVERS impact
       Costs and Profitability

     • Flexible and powerful profitability
       reporting and ANALYSIS

     • MODEL scenarios to evaluate action
       for improving profitability




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Hyperion Profitability and Costing
     Models Provide:

     • Reliability
          • Visibly defensible
            profitability and cost                                                            Senior
                                                                                            Management
            results

     • Agility
          • Timely reflection of                                                              FP&A
            organizational changes

     • Relevance
          • Allocate resources to the
            most important
            opportunities                                                     Operational     Financial   Revenue &
                                                                               Results         Results    Cost Models

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<Insert Picture Here>


     Overview Profitability and
     Cost Management




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Statutory Reporting Provides a Limited
     View of Profitability



                                                       General
                                                        Ledger
           Financial
         transactions
                                                      (Account
                                                       Balance)


                                                                             Organizational P&L

            Financial                              Accumulator               Bottom-line
              Data                                                             Results

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Statutory Reports Don’t Answer
     Critical Business Questions Like…

     • What defines a profitable customer?
     • What is the profit contribution margin of
       a product or a service?
     • What does it cost to sell to or to service
       customers?
     • What proportion of
       resources does a specific
       customer consume?
     • Why hasn’t increased
       revenue resulted in
       increased profitability?
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Costing / Profitability Solution




      Organizational P&L


     Behavioral
       Data                                                                                   Product P&L by Activity




                        Raw                            Meaningful                  Decision
                        Data                           Allocations                 Support
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Inefficiencies Caused by Using Wrong
     Tools
                                                                                                                  Customer
     • Flexibility – lack of                                                                                     Relationship

       responsiveness to changes
                                                                              Marketing                                         Resource
     • Time –missed opportunities                                              Plans                                            Utilization

       and obsolete plans
                                                                                             Senior Management
     • Cost – wasted resources,
       questionable benefits
                                                                                                                           Annual Plan &
                                                                                                                             Forecast
     • Quality – lack of
                                                                                Headcount
       standardization and                                                        Plans
                                                                                                   FP&A

       communication



                                                                                            Departmental          Revenue & Cost
                                                                                               Plans                 Models
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<Insert Picture Here>


     Delivering World Class
     Profitability and Costing




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Best Practices For World Class
     Profitability and Cost Management


     1         Create meaningful and defensible cost models


     2         Examine details of profit and cost


     3         Identify causality of costs and profit


     4         Evaluate scenarios for performance improvement




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1         Create meaningful and defensible cost models

     • Use industry knowledge and activity experience:
          • To allocate costs through appropriate stages of
            transformation
          • Through the use of flexible drivers
          • And meaningful assignment rules




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Business Users Define Stages of
     Allocation




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Business Users Control Definition of
     Allocation Methods




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Business Users Control Definition of
     Assignment Rules




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2         Examine details of profit and cost

     • Model results reveal new ways of looking at costs and
       profitability:
          • To identify which of our customers / products / services are
            profitable




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Traditional Reporting Provides an
     Accounting View of Profit

                                                                             Organizational Profitability




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Profitability Management Provides a
     Business View
                                                                                 Product Profitability by
                                                                                      Customer




                                                                             Customer Profitability by
                                                                                   Product

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3         Identify causality of costs

     • The model exposes previously unknown cost
       behavior
          • To highlight the business drivers that really matter
          • And to reveal what is impacting business efficiency




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How Customers / Products Consume
     Activity Costs



                                                                             Activity Costs consumed by
                                                                                 product / customer




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How Efficiently Resources Are Being
     Used




                                                                             Labor capacity and
                                                                                 utilization




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4         Evaluate scenarios for performance improvement

     • The model can be used to evaluate the impact
       proposed business changes
          • To drive better resource utilization
          • And the opportunity for improved profitability




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Compare Scenario Results to Choose
     Best Course of Action




     Scenario Results




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       Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Best Practices For World Class
     Profitability and Cost Management


     1         Create meaningful and defensible cost models


     2         Examine details of profit and cost


     3         Identify causality of costs and profit


     4         Evaluate scenarios for performance improvement




31

         Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Critical Components to Implement
       Profitability and Cost Management Best Practices


             Who are the most and least                                                         Why are customers
               profitable customers?                                                               profitable or
                                                                                                  unprofitable?
                                                      Common Reporting & Interaction



          Cost and
                                           Cost and Profitability                 Cost, Revenue and         Cost and Profitability
      Revenue Allocation
                                                Reporting                         Profitability Analytics        Simulation
         Calculations


                                                                                                      Evaluate business
                                                    Profitability and Cost Management                  options through
                                                                                                          scenarios.
                                                                                                                Organizational
     Allocate                                                      Analyze
                                                                                                                 Improvement



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<Insert Picture Here>


     Customer Success




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Optimize Product Mix to Maximize
         Profitability
                                                       Regional bank serving 19 Western and Midwestern
                                                      states and 4 million households. Over $60B in assets
                                                               with more than 10,000 employees.



Before                                                                           After
  IT resources demand exceeded                                                   Minimal IT involvement
   capacity for profitability reporting                                           Easy integration into EPM system
  Needed business users to drive                                                  infrastructure
   profitability modeling                                                         Ability to offer a basket of products by
  Lack of insight how shared costs                                                mixing and matching products
   impacted economics of the business                                              according to customer demographics
  Challenge to optimize product mix that                                         Benchmarking costs for developing
   maximizes bank profitability                                                    and marketing new products




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Solving Common Customer Issues

                                                                                 Capabilities Delivered

                                                                             • Shared Services Costing
                                                                             • Product Profitability
                                                                             • Shared Services Costing
                                                                             • Pricing Contracts
                                                                             • Regulatory Reporting
                                                                             • Shared Services Costing
                                                                             • Cost to Serve
                                                                             • Shared Services Costing
                                                                             • Regulatory Reporting
                                                                             • Product Profitability
                                                                             • Customer Profitability

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<Insert Picture Here>


     HPCM Value Proposition




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HPCM Benefits

     Key Message                           Benefits

     Discover Drivers of                   • Identify sources and attributes of profitability with
     Costs and Profitability                 multidimensional analysis
                                           • Improve decisions with scenario modeling capabilities
                                           • Enable management best practices by leveraging profitability as
                                             a performance metric

     Empower Users with                    • Accurately allocate costs with our flexible allocation engine that
     Visibility and Flexibility              supports any methodology
                                           • Gain confidence into cost allocations and revenue flows with
                                             graphical traceability maps
                                           • Quickly validate models with user-defined business rules

     Improve Resource                      • Impact budgets and plans through integration with other
     Alignment                               performance management applications
                                           • Strategically allocate resources with accurate profitability and
                                             cost information
                                           • Improve marketing programs through customer segmentation




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Value Proposition for Essbase
     customers

      • Packaged Profitability functionality
          •    Framework for profitability modeling
          •    Support for Any Cost Allocation methodologies
          •    Pre-built Model Validation reporting
          •    Traceability Maps
          •    Translation of Business rules into high-level Calcscript
          •    Genealogy generation
      • Designed for the business user
      • Integration with EPM system
      • Integration with ERP

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Value Proposition for Planning
         customers

     •   Purpose-built Costing and Profitability functionality
     •   Designed for the business user
     •   Essbase
     •   Uses the same infrastructure as Planning
         •   Metadata sharing
         •   Common Reporting Tools
         •   Integration with EPM system
         •   Integration with ERP
     • Ease of User acceptance


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Value Proposition for EPM customers



     •   New module in the EPM System
     •   Packaged Profitability functionality
     •   Designed for the business user
     •   Common EPM infrastructure
         •   Metadata sharing
         •   Essbase
         •   Common Reporting Tools
         •   Integration with ERP
     • Ease of User acceptance


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             Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Competitive Differentiators


     • Technical
       •    Support for multiple cost allocation methodologies
       •    Up to 9 stages of Cost Allocations
       •    Traceability visualization
       •    Multidimensional analysis
       •    Integrated with the leading EPM and ERP Systems


     • Business
       • Buyers familiarity (CFO’s office) with Hyperion (Essbase)
       • Business user driven profitability modeling
       • Leverage investments in existing Performance Management
         applications
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HPCM – One System for Profitability
           Reporting, Analytics and Management


            ALLOCATION ENGINE                                REPORTING & ANALYTICS ENGINE                  SCENARIO MODELER

     • Drastic Cost Reduction in                            • Understand basis of profitability     • Predict results of contingent actions
       performing Cost Allocations
     • Cuts IT delays; frees IT resources
                                                            • High-performance, multi-dimensional   • User Defined What-if Scenarios
     • Rules based, Finance Controlled                        analysis
                                                                                                    • Change drivers, assumptions,
     • Business Analyst driven profitability                                                          allocations
       model development and deployment
                                                            • Profitability Measurement Reporting
     • Flexible Allocation Platform
                                                            • Cost Metric and Benchmarking          • Scenario Comparison
     • Methodology Independent
                                                                                                    • Affect on budget of implementing
     • Visual Modeling                                                                                recommendation A vs. B
                                                            • Causality Reporting
     • Advanced Calculation Engine
     • Multi-dimensional, high performance                                                          • Test and anticipate results of
                                                            • Discover root causes to enact
       calculation engine                                                                             potential remedies
                                                              change
     • Allocation transparency                                                                      • Corporate agility


                                                                                                                          Oracle Differentiator

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<Insert Picture Here>


     A Simple Example:
     Bikes Manufacturing




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      Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Bikes Manufacturing
     • Medium-sized bicycle
       manufacturer                                                               Bikes needs to better
                                                                                  understand costs and
     • Recent increase in sales
                                                                                     profitability of its
       revenue:                                                                        customers!
       • Due mainly to increased
         purchases by big-box store: Q-
         mart
     • RESULT:
       • Monthly revenue has increased
       • Profit and profit margin has
         decreased
     • Q-mart has asked Bikes to
       supply more product




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Bike is seeking answers to…
     Sample Questions

     • How are my customers consuming activities?
     • Which department costs are being consumed by
       products?
     • Which of my regions are profitable?




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Bikes Manufacturing – Depiction of
     Cost Flow
     General Ledger
                                                                              Build an Allocation model
                                                                                  to transform costs
                                                                                through these stages!
                           Business
                          Operations




              Products                                      Customers




                                          Markets




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What Is?
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Why?



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Bikes - Improvement

     • After reviewing the
       sales costs, a program
       of customer education
       has reduced costs of:
       • Sales Order Processing
       • Service Costs
       • Returns Processing


     • Improving the bottom
       line


                                                                                 What Now?
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<Insert Picture Here>


     A Simple Example:
     Bikes Manufacturing

     Overhead Cost Allocations
                                              How did BIKES use
                                               HPCM to build the
                                                   model….


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      Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Hyperion Profitability and Cost
     Management – Design Principles

     1. Take advantage of common EPM technology
       •       Use the power of Essbase for calculation and reporting
     2. Flexible methodology
     3. Allow a BUSINESS USER to control the design and
        creation of the allocation solution
       •       Let the application take care of the Essbase technical
               components




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           Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Oracle’s Hyperion Profitability & Cost
     Management

                                                                     EPM Workspace


     PERFORMANCE MANAGEMENT APPLICATIONS

                 Business
     Management Planning
                           Profitability
                           Management
                                         Financial
          Performance Management Applications
     Strategy
                                         Reporting &                                        BI Applications
                                                                                               BI Applications
                                         Compliance



                                        Business Intelligence Foundation




                                                                  Fusion Middleware




       OLTP & ODS             Data Warehouse                      OLAP          SAP, Oracle, Siebel,   Excel     Business
         Systems                 Data Mart                                      PeopleSoft, Custom     XML       Process
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The Profitability Modeling Process
          Metadata                                                                                        Reporting, Analytics &
                                                                  Model Development
         Management                                                                                        Scenario Modeling

     • Create & Manage                 Create & Manage the                      • Load Cost, Revenue    Reporting Cube with
       Dimensions &                    Business Model:                            & Driver Data         Allocation Genealogy:
       Hierarchies                                                                                       • Profitability Analysis
                                         1. Define the Stages                   • Calculate Model &
     • Deploy the                                                                 Store Results
                                         2. Define the Drivers                                           • Cost & Revenue
       Application
                                                                                3. Validate the Model      Contribution Analysis
                                         3. Assign Drivers
                                                                                • Generate the
                                         4. Define Assignment
                                                                                  Reporting Cube
                                            Rules




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              Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
The Profitability Modeling Environment
          Metadata                                                                                        Reporting, Analytics &
                                                                  Model Development
         Management                                                                                        Scenario Modeling

     • Create & Manage                 Create & Manage the                      • Load Cost, Revenue    Reporting Cube with
       Dimensions &                    Business Model:                            & Driver Data         Allocation Genealogy:
       Hierarchies                                                                                       • Profitability Analysis
                                         1. Define the Stages                   • Calculate Model &
     • Deploy the                                                                 Store Results
                                         2. Define the Drivers                                           • Cost & Revenue
       Application
                                                                                3. Validate the Model      Contribution Analysis
                                         3. Assign Drivers
                                                                                • Generate the
                                         4. Define Assignment
                                                                                  Reporting Cube
                                            Rules


                                                                          Essbase
                                               Stages                    Calculation      Essbase
     Dimensions
     Hierarchies                               Drivers                      Cube          Reporting
      Attributes                             Assignments                   (BSO)            Cube
                                                                                           (ASO)

      Enterprise
     Performance
     Management                                                                                               Web Analysis,
       Architect                         Hyperion
                                       Profitability &                                                         Financial
                                           Cost                                                                Reporting,
                                       Management                                                              Smartview


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              Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Profitability and Cost Management –
     Design Principles

     1. Take advantage of existing technology
       •       Use the power of Essbase for calculation and reporting
     2. Flexible methodology
     3. Allow a BUSINESS USER to control the design and
        creation of the allocation solution
       •       Let the application take care of the Essbase technical
               components




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           Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Flexibility


     • Up to 9 stages of cost allocations
       • Intra-stage Allocations
       • Reciprocal Allocations
     • Support for multiple cost allocation methodologies
       • ABC, Time estimation, Percentage allocation, Even Splits
       • Supports both cost and revenue allocations
     • Integrated with the leading EPM and ERP Systems




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        Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Profitability and Cost Management –
     Design Principles

     1. Take advantage of existing technology
       •       Use the power of Essbase for calculation and reporting
     2. Flexible methodology
     3. Allow a BUSINESS USER to control the design and
        creation of the allocation solution
       •       Let the application take care of the Essbase technical
               components




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           Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
The Profitability Modeling Environment
          Metadata                                                                    Reporting, Analytics &
                                                                  Model Development
         Management                                                                    Scenario Modeling

     • Create & Manage
       Dimensions &
       Hierarchies
     • Deploy the
       Application




     Dimensions
     Hierarchies
      Attributes


      Enterprise
     Performance
     Management
       Architect




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     Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
The Profitability Modeling Environment
          Metadata                                                                    Reporting, Analytics &
                                                                  Model Development
         Management                                                                    Scenario Modeling

     • Create & Manage                 Create & Manage the
       Dimensions &                    Business Model:
       Hierarchies
                                         1. Define the Stages
     • Deploy the
       Application




     Dimensions                                  Stages
     Hierarchies
      Attributes


      Enterprise
     Performance
     Management
       Architect                         Hyperion
                                       Profitability &
                                           Cost
                                       Management


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              Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
Define the Stages
                                                         Associate to Essbase Dimensions
      General Ledger
                                          Departments / Accounts


                            Business
                           Operations
                                                             Departments / Activities



               Products                                      Customers

     Products                                                                  Customers


                                           Markets

                                                     Customer / Product / Regions

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     Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
The Profitability Modeling Environment
          Metadata                                                                    Reporting, Analytics &
                                                                  Model Development
         Management                                                                    Scenario Modeling

     • Create & Manage                 Create & Manage the
       Dimensions &                    Business Model:
       Hierarchies                       •    Define the Stages
     • Deploy the
                                         •    Define the Drivers
       Application
                                         •    Assign Drivers
                                         •    Define Assignment
                                              Rules




     Dimensions                                Stages
     Hierarchies                               Drivers
      Attributes                             Assignments


      Enterprise
     Performance
     Management
       Architect                         Hyperion
                                       Profitability &
                                           Cost
                                       Management


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Bikes Sample – Driver / Allocations


                                                             Human Resources/
                                                 $
                                                              Compensation &
                                                                 Benefits

                                                                               HeadCount



                                                     Marketing/                       Shipping/
      Marketing/
     Media Buying
                                                     Campaign                      Order Assembly    …
                                                    Development
                               (3)                                           (3)               (4)




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     Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
The Profitability Modeling Environment
          Metadata                                                                        Reporting, Analytics &
                                                                  Model Development
         Management                                                                        Scenario Modeling

     • Create & Manage                 Create & Manage the
       Dimensions &                    Business Model:
       Hierarchies                       •    Define the Stages
     • Deploy the
                                         •    Define the Drivers
       Application
                                         •    Assign Drivers
                                         •    Define Assignment
                                              Rules



                                                                             Essbase
     Dimensions                                Stages
                                               Drivers                      Calculation
     Hierarchies
      Attributes                             Assignments                       Cube
                                                                              (BSO)

      Enterprise
     Performance
     Management
       Architect                         Hyperion
                                       Profitability &
                                           Cost
                                       Management


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     Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
The Profitability Modeling Environment
          Metadata                                                                                     Reporting, Analytics &
                                                                  Model Development
         Management                                                                                     Scenario Modeling

     • Create & Manage                 Create & Manage the                      • Load Cost, Revenue
       Dimensions &                    Business Model:                            & Driver Data
       Hierarchies
                                         1. Define the Stages
     • Deploy the
                                         2. Define the Drivers
       Application
                                         3. Assign Drivers
                                         4. Define Assignment
                                            Rules


                                                                          Essbase
                                               Stages                    Calculation
     Dimensions
     Hierarchies                               Drivers                      Cube
      Attributes                             Assignments                   (BSO)


      Enterprise
     Performance
     Management
       Architect                         Hyperion
                                       Profitability &
                                           Cost
                                       Management


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Load Financial Data…


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Load Driver Data…


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Mass Load Data


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The Profitability Modeling Environment
          Metadata                                                                                      Reporting, Analytics &
                                                                  Model Development
         Management                                                                                      Scenario Modeling

     • Create & Manage                 Create & Manage the                      • Load Cost, Revenue
       Dimensions &                    Business Model:                            & Driver Data
       Hierarchies
                                         1. Define the Stages                   • Calculate Model &
     • Deploy the                                                                 Store Results
                                         2. Define the Drivers
       Application
                                                                                3. Validate the Model
                                         3. Assign Drivers
                                                                                • Generate the
                                         4. Define Assignment
                                                                                  Reporting Cube
                                            Rules


                                                                          Essbase
                                               Stages                    Calculation      Essbase
     Dimensions
     Hierarchies                               Drivers                      Cube          Reporting
      Attributes                             Assignments                   (BSO)            Cube
                                                                                           (ASO)

      Enterprise
     Performance
     Management
       Architect                         Hyperion
                                       Profitability &
                                           Cost
                                       Management


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Validation…

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Validation…

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Review Cost Flows




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The Profitability Modeling Environment
          Metadata                                                                                        Reporting, Analytics &
                                                                  Model Development
         Management                                                                                        Scenario Modeling

     • Create & Manage                 Create & Manage the                      • Load Cost, Revenue    Reporting Cube with
       Dimensions &                    Business Model:                            & Driver Data         Allocation Genealogy:
       Hierarchies                                                                                       • Profitability Analysis
                                         1. Define the Stages                   • Calculate Model &
     • Deploy the                                                                 Store Results
                                         2. Define the Drivers                                           • Cost & Revenue
       Application
                                                                                3. Validate the Model      Contribution Analysis
                                         3. Assign Drivers
                                                                                • Generate the
                                         4. Define Assignment
                                                                                  Reporting Cube
                                            Rules


                                                                          Essbase
                                               Stages                    Calculation      Essbase
     Dimensions
     Hierarchies                               Drivers                      Cube          Reporting
      Attributes                             Assignments                   (BSO)            Cube
                                                                                           (ASO)

      Enterprise
     Performance
     Management                                                                                               Web Analysis,
       Architect                         Hyperion
                                       Profitability &                                                         Financial
                                           Cost                                                                Reporting,
                                       Management                                                              Smartview


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1. hpcm introduction

  • 1. Profitability and Cost Management Introduction & Overview
  • 2. Disclaimer The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, functionality or platforms, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features, functionality or platforms described for Oracle’s products remains at the sole discretion of Oracle. Oracle may not release the functionality or products discussed on any additional platforms in the future. 2 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 3. Agenda • What Analysts are Saying About Profitability and Cost Management • Solution Overview • Overview Profitability and Cost Management • Delivering World Class Profitability and Cost Management • HPCM Value Proposition • A Simple Example • Q&A 3 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 4. Understanding Profitability Exposes Hidden Cost Behaviors “…Technology vendors are spending, on average, 19% of their selling, general, and administrative (SG&A) costs or $135,262 per quota- carrying salesperson in support-related activities. Few are aware of this enormous amount because the costs are hidden .” “Uncovering The Hidden Costs Of Sales Support” Scott Santucci - April 13, 2009 4 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 5. Companies are Using the Wrong Tools to Effectively Analyze Profitability “Most companies are not using the right tools…spreadsheet based models are hard to change, error prone and difficult and time- consuming to use. Relying on desktop spreadsheets can keep your company from doing the kind of analyses it needs to do when it needs to do them...” Accurate Costing Is Key to Profitability Ventana Research, 2008 5 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 6. <Insert Picture Here> Solution Overview 6 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 7. Oracle EPM Connects Management Processes Common Reporting & Interaction Strategic Planning Planning & Forecasting Financial Close Profitability Management Common Integration & Analysis Data Quality and Consistent Dimensions 7 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 8. World Class Profitability & Cost Management Process to support EPM Financial Data Drivers of New from Close Process Cost Drivers to Conduct Business Behavioral Data from ERP Profitability Decision Update Data Collection Allocations Analysis Support Plans ?? ?? Customer Profitability What-if Full Product Scenario Costing Results 8 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 9. Critical Components to Implement Profitability and Cost Management Best Practices Who are the most and least Why are customers profitable customers? profitable or unprofitable? Common Reporting & Interaction Cost and Cost and Profitability Cost, Revenue and Cost and Profitability Revenue Allocation Reporting Profitability Analytics Simulation Calculations Evaluate business Profitability and Cost Management options through scenarios. Organizational Allocate Analyze Improvement 9 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 10. User Managed Profitability and Costing Models • Determine which products / customers / services are PROFITABLE and which are not • Discover which DRIVERS impact Costs and Profitability • Flexible and powerful profitability reporting and ANALYSIS • MODEL scenarios to evaluate action for improving profitability 10 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 11. Hyperion Profitability and Costing Models Provide: • Reliability • Visibly defensible profitability and cost Senior Management results • Agility • Timely reflection of FP&A organizational changes • Relevance • Allocate resources to the most important opportunities Operational Financial Revenue & Results Results Cost Models 11 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 12. <Insert Picture Here> Overview Profitability and Cost Management 12 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 13. Statutory Reporting Provides a Limited View of Profitability General Ledger Financial transactions (Account Balance) Organizational P&L Financial Accumulator Bottom-line Data Results 13 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 14. Statutory Reports Don’t Answer Critical Business Questions Like… • What defines a profitable customer? • What is the profit contribution margin of a product or a service? • What does it cost to sell to or to service customers? • What proportion of resources does a specific customer consume? • Why hasn’t increased revenue resulted in increased profitability? 14 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 15. Costing / Profitability Solution Organizational P&L Behavioral Data Product P&L by Activity Raw Meaningful Decision Data Allocations Support 15 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 16. Inefficiencies Caused by Using Wrong Tools Customer • Flexibility – lack of Relationship responsiveness to changes Marketing Resource • Time –missed opportunities Plans Utilization and obsolete plans Senior Management • Cost – wasted resources, questionable benefits Annual Plan & Forecast • Quality – lack of Headcount standardization and Plans FP&A communication Departmental Revenue & Cost Plans Models 16 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 17. <Insert Picture Here> Delivering World Class Profitability and Costing 17 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 18. Best Practices For World Class Profitability and Cost Management 1 Create meaningful and defensible cost models 2 Examine details of profit and cost 3 Identify causality of costs and profit 4 Evaluate scenarios for performance improvement 18 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 19. 1 Create meaningful and defensible cost models • Use industry knowledge and activity experience: • To allocate costs through appropriate stages of transformation • Through the use of flexible drivers • And meaningful assignment rules 19 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 20. Business Users Define Stages of Allocation 20 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 21. Business Users Control Definition of Allocation Methods 21 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 22. Business Users Control Definition of Assignment Rules 22 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 23. 2 Examine details of profit and cost • Model results reveal new ways of looking at costs and profitability: • To identify which of our customers / products / services are profitable 23 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 24. Traditional Reporting Provides an Accounting View of Profit Organizational Profitability 24 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 25. Profitability Management Provides a Business View Product Profitability by Customer Customer Profitability by Product 25 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 26. 3 Identify causality of costs • The model exposes previously unknown cost behavior • To highlight the business drivers that really matter • And to reveal what is impacting business efficiency 26 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 27. How Customers / Products Consume Activity Costs Activity Costs consumed by product / customer 27 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 28. How Efficiently Resources Are Being Used Labor capacity and utilization 28 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 29. 4 Evaluate scenarios for performance improvement • The model can be used to evaluate the impact proposed business changes • To drive better resource utilization • And the opportunity for improved profitability 29 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 30. Compare Scenario Results to Choose Best Course of Action Scenario Results 30 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 31. Best Practices For World Class Profitability and Cost Management 1 Create meaningful and defensible cost models 2 Examine details of profit and cost 3 Identify causality of costs and profit 4 Evaluate scenarios for performance improvement 31 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 32. Critical Components to Implement Profitability and Cost Management Best Practices Who are the most and least Why are customers profitable customers? profitable or unprofitable? Common Reporting & Interaction Cost and Cost and Profitability Cost, Revenue and Cost and Profitability Revenue Allocation Reporting Profitability Analytics Simulation Calculations Evaluate business Profitability and Cost Management options through scenarios. Organizational Allocate Analyze Improvement 32 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 33. <Insert Picture Here> Customer Success 33 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 34. Optimize Product Mix to Maximize Profitability Regional bank serving 19 Western and Midwestern states and 4 million households. Over $60B in assets with more than 10,000 employees. Before After  IT resources demand exceeded  Minimal IT involvement capacity for profitability reporting  Easy integration into EPM system  Needed business users to drive infrastructure profitability modeling  Ability to offer a basket of products by  Lack of insight how shared costs mixing and matching products impacted economics of the business according to customer demographics  Challenge to optimize product mix that  Benchmarking costs for developing maximizes bank profitability and marketing new products 34 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 35. Solving Common Customer Issues Capabilities Delivered • Shared Services Costing • Product Profitability • Shared Services Costing • Pricing Contracts • Regulatory Reporting • Shared Services Costing • Cost to Serve • Shared Services Costing • Regulatory Reporting • Product Profitability • Customer Profitability 35 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 36. <Insert Picture Here> HPCM Value Proposition 36 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 37. HPCM Benefits Key Message Benefits Discover Drivers of • Identify sources and attributes of profitability with Costs and Profitability multidimensional analysis • Improve decisions with scenario modeling capabilities • Enable management best practices by leveraging profitability as a performance metric Empower Users with • Accurately allocate costs with our flexible allocation engine that Visibility and Flexibility supports any methodology • Gain confidence into cost allocations and revenue flows with graphical traceability maps • Quickly validate models with user-defined business rules Improve Resource • Impact budgets and plans through integration with other Alignment performance management applications • Strategically allocate resources with accurate profitability and cost information • Improve marketing programs through customer segmentation 37 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 38. Value Proposition for Essbase customers • Packaged Profitability functionality • Framework for profitability modeling • Support for Any Cost Allocation methodologies • Pre-built Model Validation reporting • Traceability Maps • Translation of Business rules into high-level Calcscript • Genealogy generation • Designed for the business user • Integration with EPM system • Integration with ERP 38 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 39. Value Proposition for Planning customers • Purpose-built Costing and Profitability functionality • Designed for the business user • Essbase • Uses the same infrastructure as Planning • Metadata sharing • Common Reporting Tools • Integration with EPM system • Integration with ERP • Ease of User acceptance 39 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 40. Value Proposition for EPM customers • New module in the EPM System • Packaged Profitability functionality • Designed for the business user • Common EPM infrastructure • Metadata sharing • Essbase • Common Reporting Tools • Integration with ERP • Ease of User acceptance 40 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 41. Competitive Differentiators • Technical • Support for multiple cost allocation methodologies • Up to 9 stages of Cost Allocations • Traceability visualization • Multidimensional analysis • Integrated with the leading EPM and ERP Systems • Business • Buyers familiarity (CFO’s office) with Hyperion (Essbase) • Business user driven profitability modeling • Leverage investments in existing Performance Management applications 41 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 42. HPCM – One System for Profitability Reporting, Analytics and Management ALLOCATION ENGINE REPORTING & ANALYTICS ENGINE SCENARIO MODELER • Drastic Cost Reduction in • Understand basis of profitability • Predict results of contingent actions performing Cost Allocations • Cuts IT delays; frees IT resources • High-performance, multi-dimensional • User Defined What-if Scenarios • Rules based, Finance Controlled analysis • Change drivers, assumptions, • Business Analyst driven profitability allocations model development and deployment • Profitability Measurement Reporting • Flexible Allocation Platform • Cost Metric and Benchmarking • Scenario Comparison • Methodology Independent • Affect on budget of implementing • Visual Modeling recommendation A vs. B • Causality Reporting • Advanced Calculation Engine • Multi-dimensional, high performance • Test and anticipate results of • Discover root causes to enact calculation engine potential remedies change • Allocation transparency • Corporate agility Oracle Differentiator 42 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 43. <Insert Picture Here> A Simple Example: Bikes Manufacturing 43 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 44. Bikes Manufacturing • Medium-sized bicycle manufacturer Bikes needs to better understand costs and • Recent increase in sales profitability of its revenue: customers! • Due mainly to increased purchases by big-box store: Q- mart • RESULT: • Monthly revenue has increased • Profit and profit margin has decreased • Q-mart has asked Bikes to supply more product 44 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 45. Bike is seeking answers to… Sample Questions • How are my customers consuming activities? • Which department costs are being consumed by products? • Which of my regions are profitable? 45 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 46. Bikes Manufacturing – Depiction of Cost Flow General Ledger Build an Allocation model to transform costs through these stages! Business Operations Products Customers Markets 46 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 47. What Is? 47 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 48. Why? 48 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 49. Bikes - Improvement • After reviewing the sales costs, a program of customer education has reduced costs of: • Sales Order Processing • Service Costs • Returns Processing • Improving the bottom line What Now? 49 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 50. <Insert Picture Here> A Simple Example: Bikes Manufacturing Overhead Cost Allocations How did BIKES use HPCM to build the model…. 50 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 51. Hyperion Profitability and Cost Management – Design Principles 1. Take advantage of common EPM technology • Use the power of Essbase for calculation and reporting 2. Flexible methodology 3. Allow a BUSINESS USER to control the design and creation of the allocation solution • Let the application take care of the Essbase technical components 51 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 52. Oracle’s Hyperion Profitability & Cost Management EPM Workspace PERFORMANCE MANAGEMENT APPLICATIONS Business Management Planning Profitability Management Financial Performance Management Applications Strategy Reporting & BI Applications BI Applications Compliance Business Intelligence Foundation Fusion Middleware OLTP & ODS Data Warehouse OLAP SAP, Oracle, Siebel, Excel Business Systems Data Mart PeopleSoft, Custom XML Process 52 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 53. The Profitability Modeling Process Metadata Reporting, Analytics & Model Development Management Scenario Modeling • Create & Manage Create & Manage the • Load Cost, Revenue Reporting Cube with Dimensions & Business Model: & Driver Data Allocation Genealogy: Hierarchies • Profitability Analysis 1. Define the Stages • Calculate Model & • Deploy the Store Results 2. Define the Drivers • Cost & Revenue Application 3. Validate the Model Contribution Analysis 3. Assign Drivers • Generate the 4. Define Assignment Reporting Cube Rules 53 53 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 54. The Profitability Modeling Environment Metadata Reporting, Analytics & Model Development Management Scenario Modeling • Create & Manage Create & Manage the • Load Cost, Revenue Reporting Cube with Dimensions & Business Model: & Driver Data Allocation Genealogy: Hierarchies • Profitability Analysis 1. Define the Stages • Calculate Model & • Deploy the Store Results 2. Define the Drivers • Cost & Revenue Application 3. Validate the Model Contribution Analysis 3. Assign Drivers • Generate the 4. Define Assignment Reporting Cube Rules Essbase Stages Calculation Essbase Dimensions Hierarchies Drivers Cube Reporting Attributes Assignments (BSO) Cube (ASO) Enterprise Performance Management Web Analysis, Architect Hyperion Profitability & Financial Cost Reporting, Management Smartview 54 54 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 55. Profitability and Cost Management – Design Principles 1. Take advantage of existing technology • Use the power of Essbase for calculation and reporting 2. Flexible methodology 3. Allow a BUSINESS USER to control the design and creation of the allocation solution • Let the application take care of the Essbase technical components 55 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 56. Flexibility • Up to 9 stages of cost allocations • Intra-stage Allocations • Reciprocal Allocations • Support for multiple cost allocation methodologies • ABC, Time estimation, Percentage allocation, Even Splits • Supports both cost and revenue allocations • Integrated with the leading EPM and ERP Systems 56 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 57. Profitability and Cost Management – Design Principles 1. Take advantage of existing technology • Use the power of Essbase for calculation and reporting 2. Flexible methodology 3. Allow a BUSINESS USER to control the design and creation of the allocation solution • Let the application take care of the Essbase technical components 57 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 58. The Profitability Modeling Environment Metadata Reporting, Analytics & Model Development Management Scenario Modeling • Create & Manage Dimensions & Hierarchies • Deploy the Application Dimensions Hierarchies Attributes Enterprise Performance Management Architect 58 58 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 59. 59 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 60. The Profitability Modeling Environment Metadata Reporting, Analytics & Model Development Management Scenario Modeling • Create & Manage Create & Manage the Dimensions & Business Model: Hierarchies 1. Define the Stages • Deploy the Application Dimensions Stages Hierarchies Attributes Enterprise Performance Management Architect Hyperion Profitability & Cost Management 60 60 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 61. Define the Stages Associate to Essbase Dimensions General Ledger Departments / Accounts Business Operations Departments / Activities Products Customers Products Customers Markets Customer / Product / Regions 61 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 62. 62 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 63. 63 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 64. The Profitability Modeling Environment Metadata Reporting, Analytics & Model Development Management Scenario Modeling • Create & Manage Create & Manage the Dimensions & Business Model: Hierarchies • Define the Stages • Deploy the • Define the Drivers Application • Assign Drivers • Define Assignment Rules Dimensions Stages Hierarchies Drivers Attributes Assignments Enterprise Performance Management Architect Hyperion Profitability & Cost Management 64 64 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 65. Bikes Sample – Driver / Allocations Human Resources/ $ Compensation & Benefits HeadCount Marketing/ Shipping/ Marketing/ Media Buying Campaign Order Assembly … Development (3) (3) (4) 65 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 66. 66 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 67. 67 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 68. 68 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 69. The Profitability Modeling Environment Metadata Reporting, Analytics & Model Development Management Scenario Modeling • Create & Manage Create & Manage the Dimensions & Business Model: Hierarchies • Define the Stages • Deploy the • Define the Drivers Application • Assign Drivers • Define Assignment Rules Essbase Dimensions Stages Drivers Calculation Hierarchies Attributes Assignments Cube (BSO) Enterprise Performance Management Architect Hyperion Profitability & Cost Management 69 69 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 70. 70 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 71. The Profitability Modeling Environment Metadata Reporting, Analytics & Model Development Management Scenario Modeling • Create & Manage Create & Manage the • Load Cost, Revenue Dimensions & Business Model: & Driver Data Hierarchies 1. Define the Stages • Deploy the 2. Define the Drivers Application 3. Assign Drivers 4. Define Assignment Rules Essbase Stages Calculation Dimensions Hierarchies Drivers Cube Attributes Assignments (BSO) Enterprise Performance Management Architect Hyperion Profitability & Cost Management 71 71 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 72. Load Financial Data… 72 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 73. Load Driver Data… 73 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 74. Mass Load Data 74 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 75. The Profitability Modeling Environment Metadata Reporting, Analytics & Model Development Management Scenario Modeling • Create & Manage Create & Manage the • Load Cost, Revenue Dimensions & Business Model: & Driver Data Hierarchies 1. Define the Stages • Calculate Model & • Deploy the Store Results 2. Define the Drivers Application 3. Validate the Model 3. Assign Drivers • Generate the 4. Define Assignment Reporting Cube Rules Essbase Stages Calculation Essbase Dimensions Hierarchies Drivers Cube Reporting Attributes Assignments (BSO) Cube (ASO) Enterprise Performance Management Architect Hyperion Profitability & Cost Management 75 75 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 76. Validation… 76 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 77. Validation… 77 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 78. Review Cost Flows 78 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 79. The Profitability Modeling Environment Metadata Reporting, Analytics & Model Development Management Scenario Modeling • Create & Manage Create & Manage the • Load Cost, Revenue Reporting Cube with Dimensions & Business Model: & Driver Data Allocation Genealogy: Hierarchies • Profitability Analysis 1. Define the Stages • Calculate Model & • Deploy the Store Results 2. Define the Drivers • Cost & Revenue Application 3. Validate the Model Contribution Analysis 3. Assign Drivers • Generate the 4. Define Assignment Reporting Cube Rules Essbase Stages Calculation Essbase Dimensions Hierarchies Drivers Cube Reporting Attributes Assignments (BSO) Cube (ASO) Enterprise Performance Management Web Analysis, Architect Hyperion Profitability & Financial Cost Reporting, Management Smartview 79 79 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 80. 80 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 81. 81 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 82. 82 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.
  • 83. 83 Copyright © 2009, Oracle and/or its affiliates. All rights reserved.

Editor's Notes

  • #8: EPM is about three areas: Common Information Access: MS Office, Web, Reporting and Alerts EPM System Strategic Planning Planning &amp; Forecasting Financial Close Profitability Management Common Integration &amp; Analysis: Common Administration, Data Quality (Common Calculations and FDM), Dimension Management (consistent dimensions) and Oracle Essbase
  • #9: As an ongoing process, Profitability and Cost Management integrates with the organization’s EPM processes. It uses results from its world-class close process as the source of its financial data. Models combine behavioral data with this financial data to reasonably and defensibly calculate the cost allocations. These allocations reveal information about costs and profitability that were previously not well understood, e.g., product or customer profitability. The model results provide better information divulge what drives costs and to highlight areas of cost sensitivity. This improved understanding of costs underpin the evaluation of what-if scenarios provide support for management proposals. New scenario results can be support the detailed planning and budgeting processes.
  • #10: HPCM takes advantage of the underlying Essbase technology and its strengths for calculation and reporting to generate profitability and cost algorithms from model relationships defined by the end user using terminology comfortable to the end user. Profitability and Cost Management information can satisfy many levels of customer requirements: Allocation calculations can be used to valuate the organization’s inventory (i.e., for fully-absorbed product valuation) Cost and Profitability Reporting would reveal which customers or products are profitable (or unprofitable) Reviewing costs in a variety of ways (e.g., costs by activities, cost by resource pools) provided better analytics Using these results and models to simulate anticipated results leads to organizational improvement opportunities
  • #11: Hyperion Profitability and Cost Management provides these world-class capabilities, but in an environment that is business-user managed. The models are defined using concepts and terminology that is comfortable to the business user. The application takes care of generating the underlying technology required to perform the allocations, analytics and scenarios.
  • #12: Reliability: Provides the organization with the confidence to support decisions based its costing and profitability models Agility: Provides the ability to quickly evaluate the impact of proposed changes in the business operation Relevance Allows the organization to focus on those areas that will provide the biggest performance improvements Bank of the West uses its costing model to better understand the consumption of its internal costs by departments. By isolating the behavior of costs, they are better prepared to react to changes in its business model. Their model will allow them to actual evaluate potential business operational changes prior to actually investing in them.
  • #14: Statutory reporting identifies an organization’s overall profitability … (usually summarized by account) at an aggregated level: For organization For business type or department But this summarized data often serves as a primary source (or validation) of data for cost and profitability analysis
  • #15: Statutory reports, by themselves, don’t provide managers with a great deal of insight to answer operationally-focused questions – those that provide support for decisions that will impact the organization’s operational bottom line. To answer these type of questions, the organization needs to look at costs (and profit) in different ways – not just as a summarization of account performance.
  • #16: The Cost / Profitability Solution starts with traditional organizational results, but supplements these financial data with “Behavioral Data”. Behavioral data may consist of operational results and statistics or any other performance measure that will help the organization to better understand financial interrelationships within the organization. These financial and operational are combined to create meaningful allocation models – e.g., to illustrate how costs by account can be transformed to costs by activity and, ultimately to costs (or profit) by product or customer. The allocation model results in new ways of looking at costs and provides better information than statutory reports, by themselves. Here we see reports illustrating profitability by customer, and product profitability by the consumed costs of activities – results that are not usually available from statutory reports.
  • #17: Many organizations rely on tools that are not the best for creating and maintaining their cost and profitability models. Tools like spreadsheets or custom programmed applications may produce quick first results, but models using these tools requires too much time and effort to maintain going forward – and the organization becomes hostage to the technical expertise required to maintain these calculation models. Some of the symptoms exposed by using inappropriate tools include: Flexibility – lack of responsiveness to changes There needs to be a translation of business requirements to the technical requirements of the solution Changes to the way the business operates do not get reflected in the model because the technical resources are unavailable Time – takes too long, missed opportunities and obsolete plans The need to translate business requirements to technical requirements creates delays in acquiring new information from the model Can lead to missed opportunities Cost – many wasted resources, questionable benefits Too much time spent gathering information Limited time modeling and analyzing information Quality – data integrity, lack of standardization and communication Model becomes a “black box” to the business user; no simple way visually confirm the allocations through the model Errors in excel spreadsheets or programmed solution are difficult to uncover
  • #19: A World-class Profitability and Cost Management solution includes these capabilities.
  • #20: Starting with the organization’s financial and operational knowledge, allocation models are built to assign costs through various, meaningful stages of transformation.
  • #21: Starting from the objectives of the model, the stages of allocations are defined. The stages define the sequence that the allocations will be performed, but they also define the different transformations that the costs undergo. In this example, costs are collected in Stage 1 by Accounts within Departments. In Stage 2, these costs are transformed to allow them to be viewed as cost by activities. Stage 3 shows costs to make products, while stage 4 shows costs to serve clients. Stage 5 presents the fully absorbed costs by customer and products.
  • #22: Drivers define the methods that the model will use to transform selected source cost and revenue values to the destination cost and revenue values. Drivers can use one of the several pre-defined calculation templates, or can be custom developed.
  • #23: Once the drivers are defined, source costs are assigned to destinations.
  • #24: A properly defined model will reveal information that was previously unavailable to the organization: Profitability of customers, products or services, etc. Cost of activities or resource pools Costs to manufacture products, costs to serve customers.
  • #25: Traditional, statutory reports will reveal costs and profitability summarized by accounts.
  • #26: New information revealed by a Profitability and Cost Management solution could include: Product , service or customer profitability
  • #27: A properly defined model will reveal cost and profitability behavioral information.
  • #28: How activity costs are consumed by customers (or products / services)
  • #29: How resources (and their associated costs) are being utilized by the organization.
  • #30: A properly defined model can be used to evaluate the impact of proposed business changes. Profitability of customers, products or services, etc. Cost of activities or resource pools Costs to manufacture products, costs to serve customers.
  • #31: Scenarios can be evaluated and results compared to each or to the actual results. E.g., In the Idle Labor scenario, management wants to understand the impact that “over hiring” has had on the profit. What if they had more fully utilized the additional workforce? By setting a driver value in PCM to simulate costs where the Scottsdale labor is 100% utilized, we can see that the total expenses could be reduced by $ 12,417. This reduction would drive straight to the bottom line increasing Eden’s profitability to $ 13,592 from $ 1,175. Eden now recognizes the potential of filling that idle labor with constructive work.
  • #32: A World-class Profitability and Cost Management solution includes these capabilities.
  • #33: HPCM takes advantage of the underlying Essbase technology and its strengths for calculation and reporting to generate profitability and cost algorithms from model relationships defined by the end user using terminology comfortable to the end user. Profitability and Cost Management information can satisfy many levels of customer requirements: Allocation calculations can be used to valuate the organization’s inventory (i.e., for fully-absorbed product valuation) Cost and Profitability Reporting would reveal which customers or products are profitable (or unprofitable) Reviewing costs in a variety of ways (e.g., costs by activities, cost by resource pools) provided better analytics Using these results and models to simulate anticipated results leads to organizational improvement opportunities
  • #35: Bank of West is very committed to understanding what drives its cost and profitability, but are constrained by IT’s ability to support complex models. They sought a profitability and costing tool that would reduce the demands on IT – a business user managed tool. The chose HPCM. The tool satisfied their requirements and will allow them to grow through the multiple levels of use – calculation, reporting, analysis and management of cost and profitability.
  • #36: These organizations have selected HPCM as their tool for providing their analytics for cost and / or profitability. Shared Services Costing – costs of internal, business support activities (e.g., HR, IT, etc.) and how they should be allocated to products / customers. Pricing Contracts – knowing the fully absorbed costs for a product or service allows the organization to determine pricing (for example, reflect a certain margin) Regulatory Reporting – for regulated industries or for those who are reimbursed based on their costs Cost to Serve – the process of determining the costs assigned to each customer (or customer type)
  • #53: The new Hyperion Profitability and Cost Mgmt application is a part of the EPM platform. All of the PCM functionality is accessed through the Workspace. It is part of the upcoming (what we have been calling internally) the Kennedy release, which is now the Fusion 11.1.1 release.