1. initial plans (lf) FMP
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The document outlines Lucy Fairweather's initial plans for creating a brand and clothing line for a new company targeting males and females ages 15-22. It includes a mind map, mood board analysis noting repeated black and white clean logos with 3 or fewer colors, and an informal proposal stating the logo and clothing designs will be created digitally using photos, Photoshop, and blank apparel. Discounted ideas like a CD case or film poster were deemed too simple or difficult within the timeframe.
1. initial plans (lf) FMP
- 2. Mind Map
- 3. Mind Map
- 4. Mood Board
- 5. Mood Board Analysis Is there any repetition in the images you have collected? Repeated colours/images styles/fonts/tone/mood • There is a lot of black and white clean logos. • No more that 3 colours used in the logos and they are kept very simple with a theme that runs through the company and clothing. How will your mood board influence your final product? My mood board will influence my final product by allowing me to understand how graphics and lettering can be used together for the logo and where about’s they can be placed on the clothing.
- 6. Informal Proposal Current Idea Concept I'm going to create a brand with various logo designs for a new clothing company I'm also going to create and design clothes for the brand. Type of products you would make • Logos • Stickers • T-shirts • hats What you will need to make them Photos Photoshop Blank t-shirts and hoodies Audience males and females 15-22 years old
- 7. Choices Discounted ideas Reasons for not choosing this project CD Case • There is limited ideas I had. • I felt it wouldn’t turn out very well. • My timescale would possibly mean I would have extra time as it is quite simple. • I would struggle to create original content. Film Poster • My timescale was quite large and a poster would not take up a lot of time. • I had limited ideas. • I would have to invent or re-invent a film and that would be difficult. • Not using copyrighted materials would be hard. • I could mis-represent a celebrity and they could sue.
Editor's Notes
- #3: Bubbl.us or hand drawn-scanned using college printers exploring 3 potential ideas
- #4: Bubbl.us or hand drawn-scanned using college printers exploring your final idea
- #5: Collection of images related to your product/inspirational/visually interesting At least 15 needed
- #7: For your idea, write a brief, informal proposal. Ensure you proof read and check spelling etc For the audience section consider age/gender/psychographic/geodemographic/social grade etc
- #8: Discuss the other two ideas from your initial mind map and reasons for why you didn’t choose them