MEDIAAND INFORMATION
LITERACY (MIL)
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
1. Introduction To Media and
Information Literacy (Part 3):
Fundamental Elements of Media Literacy
Critical Thinking
MIL PPT 03, Updated: October 26, 2016
LEARNING COMPETENCIES
Learners will be able to…
• discuss the fundamental elements of media
literacy (SSHS);
• relate critical thinking with media and
information literacy in the production,
consumption, and transfer of media and
information products by the society (SSHS); and
• continuously develop their critical thinking skills
(SSHS).
TOPIC OUTLINE
I- Fundamental Elements of Media Literacy
II- Critical Thinking
A. Definition
B. Fallacies of Thinking
C. Importance of Critical Thinking
III- Formative Assessments
A. Applying Critical Thinking
What is Media Literacy?
by Center for Media Freedom & Responsibility,
Philippines
https://www.youtube.com/watch?v=q8ntNPXQnS0
VIDEO PRESENTATION
•What is media literacy?
•How is media literacy
related to information
literacy and digital literacy?
•Why is media and
information literacy very
important for democracy?
FORMATIVE ASSESSMENT: RECITATION
Media literacy refers to the
capacity to understand,
analyze, critique the media
and to meaningfully
participate with messages in
print, audio, video and or
internet.
TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)
1. An awareness of the impact of media.
2. An understanding of the process of mass
communication.
3. Strategies for analyzing and discussing media
messages.
4. An understanding of media content as a text that
provides insight into our culture and our lives.
5. The ability to enjoy, understand, and appreciate
media content.
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ADDED TO SILVERBLATT’S 5 ELEMENTS)
TEXTBOOK P. 15
6. An understanding of the ethical and moral
obligations of media practitioners.
7. Development of appropriate and effective
production skills.
8. Critical thinking skills enabling the development of
independent judgments about media content
•Relate the fundamental
elements of media
literacy in the following
controversial and viral
events/ issues:
• FHM Philippines, Cover of
March Issue, 2012
• Uploaded on FHM official
Facebook page on Feb. 25,
2012
• Issue: Racist
• Result: FHM recalls 'racist'
cover of March issue and
apologized, Bella Padilla
apologized on Twitter
CONTROVERSIALAND VIRAL
• "The Naked Truth“, Bench
Philippines fashion show in
2014
• Issue: Sexist
• Result: Bench made a public
apology on Facebook,
Coco Martin issued a public
apology through an official
statement
CONTROVERSIALAND VIRAL
• T- Shirt at SM Store, SM Megamall
(2014)
• The issue was posted on
Facebook by Karen Kunawicz
• Issue: Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond to the issue
via Twitter account
@smsupermalls, immediately
pulled out all the t-shirts of the
consignor that distributes them.
https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
10670361.913399.590115360&type=3
CONTROVERSIALAND VIRAL
WHAT IS CRITICAL THINKING?
THIS IS NOT CRITICAL THINKING!
WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered
from, or generated by, observation,
experience, reflection, reasoning,
or communication, as a guide to
belief and action ( Scriven and
Paul, 1987)
• Critical thinking is thinking about
your thinking while you're
thinking in order to make your
thinking better (Paul, 1992)
WHAT IS CRITICAL THINKING?
Why is critical
thinking very
important?
The ability to recognize fallacies of thinking is
one of the fundamentals of critical thinking.
Fallacies are common errors in
reasoning that will undermine
the logic of your
argument. Fallacies can be either
illegitimate arguments or
irrelevant points, and are often
identified because they lack
evidence that supports their
claim.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
EXAMPLE:
•A parent who says that the
teacher doesn't know how to
teach because she graduated
from a community college.
•A lawyer who argues that his client
should not be held responsible for
theft because he is poor.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
EXAMPLE:
•Senator Smith says that the nation
should not add to the defense
budget. Senator Jones says that he
cannot believe that Senator Smith
wants to leave the nation
defenseless.
EXAMPLE:
•Caroline says that she thinks her
friends should not be so rude to the
new girl. Jenna says that she
cannot believe that Caroline is
choosing to be better friends with
the new girl than the girls who
have always known her.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
EXAMPLE:
• Where did you hide the
gun? [assumes that you hid the
gun]
• How often do you do
that? [assumes that you do it at
least sometimes]
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
EXAMPLE:
• Freedom of speech is important
because people should be able to
speak freely.
• The death penalty is wrong because
killing people is immoral.
• Ghosts are real because I have had
experiences with them myself.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
EXAMPLE:
• Either you're for me or against me.
• America: love it or leave it.
• Katie is one of 16,400 students on
her college campus. The only boys
worth dating are Dave and Steve.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
EXAMPLE:
We cannot unlock our child from the closet
because if we do, she will want to roam the
house. If we let her roam the house, she will
want to roam the neighborhood. If she roams
the neighborhood, she will get picked up by a
stranger in a van, who will sell her in a sex
slavery ring in some other country. Therefore,
we should keep her locked up in the closet.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
EXAMPLE:
• Bertrand declares that a teapot is,
at this very moment, in orbit
around the Sun between the Earth
and Mars, and that because no
one can prove him wrong, his
claim is therefore a valid one.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
EXAMPLE:
• If someone stands up out of his seat at a
baseball game, he can see better.
Therefore, if everyone stands up they
can all see better.
• If a runner runs faster, she can win the
race. Therefore if all the runners run
faster, they can all win the race.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
EXAMPLE:
• Everyone on campus is wearing
Air Jordan. I need to buy those
sneakers.
• All my friends are doing a low
carb diet. That must be the only
way to lose weight.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
EXAMPLE:
• Luke didn't want to eat his sheep's
brains with chopped liver and
brussels sprouts, but his father told
him to think about the poor,
starving children in a third world
country who weren't fortunate
enough to have any food at all.
FALLACIES OF THINKING
You can learn more about fallacies by visiting
these sites:
http://www.iep.utm.edu/fallacy/
http://www.nizkor.org/features/fallacies/
• What message or
argument is
presented in this
poster?
• Do you agree with
the message or
argument? Why or
why not?
FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
VIDEO PRESENTATION
CURRENT EVENTS
WATCH: 10 Biggest Scams in PH
by ABS-CBN News
https://www.youtube.com/watch?v=0d33x7VMv0g
How can media and information literacy
save Filipinos from investment scams?
•Why is it important for students
to develop their critical thinking
skills?
•How is critical thinking related
to media and information
literacy?
FORMATIVE ASSESSMENT:
RECITATION
REFERENCES
• Media and Information Literacy by Boots C. Liquigan,
Diwa
• http://www.projectlooksharp.org/
• http://highered.mheducation.com/sites/dl/free/007
2827580/88223/bar27580_ch02.pdf
• http://depts.washington.edu/nwmedia/sections/nw_
center/curriculum_docs/stud_combine.pdf
• http://www.iep.utm.edu/fallacy/
• https://churchm.ag/logic-fallacy/
REFERENCES
• http://www.skillsyouneed.com/learn/critical-thinkin
g.html
• http://www.gmanetwork.com/news/story/380375/h
ashtag/rape-t-shirt-at-sm-store-draws-outrage-onlin
e
• http://www.gmanetwork.com/news/story/249620/sh
owbiz/fhm-recalls-racist-cover-of-march-issue-apol
ogizes
• http://www.gmanetwork.com/news/story/380375/h
ashtag/rape-t-shirt-at-sm-store-draws-outrage-onlin
e

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1.-Introduction-to-MIL-Part-3-Elements-of-Media-Literacy-and-Critical-Thinking

  • 1. MEDIAAND INFORMATION LITERACY (MIL) Mr. Arniel Ping St. Stephen’s High School Manila, Philippines 1. Introduction To Media and Information Literacy (Part 3): Fundamental Elements of Media Literacy Critical Thinking MIL PPT 03, Updated: October 26, 2016
  • 2. LEARNING COMPETENCIES Learners will be able to… • discuss the fundamental elements of media literacy (SSHS); • relate critical thinking with media and information literacy in the production, consumption, and transfer of media and information products by the society (SSHS); and • continuously develop their critical thinking skills (SSHS).
  • 3. TOPIC OUTLINE I- Fundamental Elements of Media Literacy II- Critical Thinking A. Definition B. Fallacies of Thinking C. Importance of Critical Thinking III- Formative Assessments A. Applying Critical Thinking
  • 4. What is Media Literacy? by Center for Media Freedom & Responsibility, Philippines https://www.youtube.com/watch?v=q8ntNPXQnS0 VIDEO PRESENTATION
  • 5. •What is media literacy? •How is media literacy related to information literacy and digital literacy? •Why is media and information literacy very important for democracy? FORMATIVE ASSESSMENT: RECITATION
  • 6. Media literacy refers to the capacity to understand, analyze, critique the media and to meaningfully participate with messages in print, audio, video and or internet.
  • 7. TEXTBOOK P. 15 FUNDAMENTAL ELEMENTS OF MEDIA LITERACY (ART SILVERBLATT, 1995) 1. An awareness of the impact of media. 2. An understanding of the process of mass communication. 3. Strategies for analyzing and discussing media messages. 4. An understanding of media content as a text that provides insight into our culture and our lives. 5. The ability to enjoy, understand, and appreciate media content.
  • 8. FUNDAMENTAL ELEMENTS OF MEDIA LITERACY (ADDED TO SILVERBLATT’S 5 ELEMENTS) TEXTBOOK P. 15 6. An understanding of the ethical and moral obligations of media practitioners. 7. Development of appropriate and effective production skills. 8. Critical thinking skills enabling the development of independent judgments about media content
  • 9. •Relate the fundamental elements of media literacy in the following controversial and viral events/ issues:
  • 10. • FHM Philippines, Cover of March Issue, 2012 • Uploaded on FHM official Facebook page on Feb. 25, 2012 • Issue: Racist • Result: FHM recalls 'racist' cover of March issue and apologized, Bella Padilla apologized on Twitter CONTROVERSIALAND VIRAL
  • 11. • "The Naked Truth“, Bench Philippines fashion show in 2014 • Issue: Sexist • Result: Bench made a public apology on Facebook, Coco Martin issued a public apology through an official statement CONTROVERSIALAND VIRAL
  • 12. • T- Shirt at SM Store, SM Megamall (2014) • The issue was posted on Facebook by Karen Kunawicz • Issue: Trivialization of Rape, Promoting Rape Culture • Result: SM respond to the issue via Twitter account @smsupermalls, immediately pulled out all the t-shirts of the consignor that distributes them. https://www.facebook.com/photo.php?f bid=10154573238555361&set=a.101522039 10670361.913399.590115360&type=3 CONTROVERSIALAND VIRAL
  • 13. WHAT IS CRITICAL THINKING?
  • 14. THIS IS NOT CRITICAL THINKING!
  • 15. WHAT IS CRITICAL THINKING? • Critical thinking is the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action ( Scriven and Paul, 1987)
  • 16. • Critical thinking is thinking about your thinking while you're thinking in order to make your thinking better (Paul, 1992) WHAT IS CRITICAL THINKING?
  • 17. Why is critical thinking very important?
  • 18. The ability to recognize fallacies of thinking is one of the fundamentals of critical thinking.
  • 19. Fallacies are common errors in reasoning that will undermine the logic of your argument. Fallacies can be either illegitimate arguments or irrelevant points, and are often identified because they lack evidence that supports their claim.
  • 20. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  • 21. EXAMPLE: •A parent who says that the teacher doesn't know how to teach because she graduated from a community college. •A lawyer who argues that his client should not be held responsible for theft because he is poor.
  • 22. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  • 23. EXAMPLE: •Senator Smith says that the nation should not add to the defense budget. Senator Jones says that he cannot believe that Senator Smith wants to leave the nation defenseless.
  • 24. EXAMPLE: •Caroline says that she thinks her friends should not be so rude to the new girl. Jenna says that she cannot believe that Caroline is choosing to be better friends with the new girl than the girls who have always known her.
  • 25. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  • 26. EXAMPLE: • Where did you hide the gun? [assumes that you hid the gun] • How often do you do that? [assumes that you do it at least sometimes]
  • 27. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  • 28. EXAMPLE: • Freedom of speech is important because people should be able to speak freely. • The death penalty is wrong because killing people is immoral. • Ghosts are real because I have had experiences with them myself.
  • 29. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  • 30. EXAMPLE: • Either you're for me or against me. • America: love it or leave it. • Katie is one of 16,400 students on her college campus. The only boys worth dating are Dave and Steve.
  • 31. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  • 32. EXAMPLE: We cannot unlock our child from the closet because if we do, she will want to roam the house. If we let her roam the house, she will want to roam the neighborhood. If she roams the neighborhood, she will get picked up by a stranger in a van, who will sell her in a sex slavery ring in some other country. Therefore, we should keep her locked up in the closet.
  • 33. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  • 34. EXAMPLE: • Bertrand declares that a teapot is, at this very moment, in orbit around the Sun between the Earth and Mars, and that because no one can prove him wrong, his claim is therefore a valid one.
  • 35. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  • 36. EXAMPLE: • If someone stands up out of his seat at a baseball game, he can see better. Therefore, if everyone stands up they can all see better. • If a runner runs faster, she can win the race. Therefore if all the runners run faster, they can all win the race.
  • 37. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  • 38. EXAMPLE: • Everyone on campus is wearing Air Jordan. I need to buy those sneakers. • All my friends are doing a low carb diet. That must be the only way to lose weight.
  • 39. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  • 40. EXAMPLE: • Luke didn't want to eat his sheep's brains with chopped liver and brussels sprouts, but his father told him to think about the poor, starving children in a third world country who weren't fortunate enough to have any food at all.
  • 41. FALLACIES OF THINKING You can learn more about fallacies by visiting these sites: http://www.iep.utm.edu/fallacy/ http://www.nizkor.org/features/fallacies/
  • 42. • What message or argument is presented in this poster? • Do you agree with the message or argument? Why or why not? FORMATIVE ASSESSMENT APPLYING CRITICAL THINKING
  • 43. VIDEO PRESENTATION CURRENT EVENTS WATCH: 10 Biggest Scams in PH by ABS-CBN News https://www.youtube.com/watch?v=0d33x7VMv0g How can media and information literacy save Filipinos from investment scams?
  • 44. •Why is it important for students to develop their critical thinking skills? •How is critical thinking related to media and information literacy? FORMATIVE ASSESSMENT: RECITATION
  • 45. REFERENCES • Media and Information Literacy by Boots C. Liquigan, Diwa • http://www.projectlooksharp.org/ • http://highered.mheducation.com/sites/dl/free/007 2827580/88223/bar27580_ch02.pdf • http://depts.washington.edu/nwmedia/sections/nw_ center/curriculum_docs/stud_combine.pdf • http://www.iep.utm.edu/fallacy/ • https://churchm.ag/logic-fallacy/
  • 46. REFERENCES • http://www.skillsyouneed.com/learn/critical-thinkin g.html • http://www.gmanetwork.com/news/story/380375/h ashtag/rape-t-shirt-at-sm-store-draws-outrage-onlin e • http://www.gmanetwork.com/news/story/249620/sh owbiz/fhm-recalls-racist-cover-of-march-issue-apol ogizes • http://www.gmanetwork.com/news/story/380375/h ashtag/rape-t-shirt-at-sm-store-draws-outrage-onlin e

Editor's Notes

  • #5: Without media literacy we cannot evaluate and analyze the works of government and other institutions of power.
  • #7: We will discuss “3. Strategies for analyzing and discussing media messages” next meeting.
  • #8: Moral – belief Ethical – behavior Production skills – research, ex. Equality, racist,
  • #9: What are the fundamentals and elements of media literacy that will contradict to the given viral issues? Fundamentals that can be applied to become literate in media and information.
  • #10: Racist – a person who shows or feels discrimination or prejudice against people of other races, or who believes that a particular race is superior to another.
  • #11: Sexist - relating to or characterized by prejudice, stereotyping, or discrimination, typically against women, on the basis of sex. People intend to comprehend that the man and woman doesn’t have equally rights. Man has the authority among the woman.
  • #12: Snuggle - to cuddle with someone
  • #17: In essence, critical thinking requires you to use your ability to reason. It is about being an active learner rather than a passive recipient of information. Critical thinkers rigorously question ideas and assumptions rather than accepting them at face value. They will always seek to determine whether the ideas, arguments and findings represent the entire picture and are open to finding that they do not. Critical thinkers will identify, analyze and solve problems systematically rather than by intuition or instinct. Source: http://www.skillsyouneed.com/learn/critical-thinking.html
  • #18: A fallacy is, very generally, an error in reasoning. This differs from a factual error, which is simply being wrong about the facts. To be more specific, a fallacy is an "argument" in which the premises given for the conclusion do not provide the needed degree of support. A deductive fallacy is a deductive argument that is invalid (it is such that it could have all true premises and still have a false conclusion). An inductive fallacy is less formal than a deductive fallacy. They are simply "arguments" which appear to be inductive arguments, but the premises do not provided enough support for the conclusion. In such cases, even if the premises were true, the conclusion would not be more likely to be true. Source: http://www.nizkor.org/features/fallacies/
  • #20: Ad Hominem (Attacking the Person) - These fallacies occur when an acceptance or rejection of a concept is rejected based on its source, not its merit. Latin meaning “against the man” *That face cream can't be good. Kim Kardashian is selling it. *Don't listen to Dave's argument on gun control. He's not the brightest bulb in the chandelier.
  • #22: Straw Man Fallacy - These fallacies occur when someone appears to be refuting the original point made, but is actually arguing a point that wasn't initially made. *President Trump doesn't have middle class Americans in mind. He's part of the upper echelon of America. *“We should be doing more to make cars greener and more fuel efficient.” “Our cities are built for cars, do you want to effect the economy?”
  • #25:  The purpose of a loaded question is to manipulate what the content of the answer will be and to control the dialogue rather than receive an honest answer.  Loaded questions often contain assumptions, whereby the question is directed in a way that a straight answer needs that the person answering accept that which the questioner is assuming.
  • #27: Freedom of speech is important because people should be able to speak freely. The death penalty is wrong because killing people is immoral. Ghosts are real because I have had experiences with them myself.
  • #28: The first example begs the question, Why is it important for everyone to have a voice? The second begs the question, Why is killing people, and by extension the death penalty, immoral? The third raises questions about the validity of the speaker’s experience with ghosts. Even if she believes she’d had experiences with ghosts, she still needs to prove that these experiences were real.
  • #29: Either you're for me or against me. America: love it or leave it.
  • #31: These fallacies occur when someone assumes a very small action will lead to extreme outcomes.
  • #33: Once evidence has been presented, it is up to any opposing "side" to prove the evidence presented is not adequate. Burdens of proof are key to having logically valid statements: if claims were accepted without warrants, then every claim could simultaneously be claimed to be true.
  • #39: Luke didn't want to eat his sheep's brains with chopped liver and brussel sprouts, but his father told him to think about the poor, starving children in a third world country who weren't fortunate enough to have any food at all.