10 Ways Librarians Can be a Marketing Genius Like Lady Gaga
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The document outlines ten strategies educators can learn from Lady Gaga's marketing genius to enhance their teaching practices. It emphasizes the importance of passion, branding, and community engagement while encouraging educators to differentiate themselves, build a strong online presence, and cultivate a sense of belonging among students. Additionally, it suggests collaborating with colleagues to create impactful resources and maintaining positivity in the face of criticism.
10 Ways Librarians Can be a Marketing Genius Like Lady Gaga
- 4. Even if you don’t like her music or style, here are 10 ways educators can be a marketing genius like Gaga!
- 7. In doing so, she keeps herself in the public eye.
- 8. It’s easy to be opinionated when you’re passionate.
- 9. Be passionate about your teaching practice.
- 11. Genuine passion will inspire your students, teachers, parents, & community.
- 13. Gaga has worked tirelessly on accumulating over 36 million Twitter followers & 56 million Facebook fans.
- 14. She drives loyalty by regularly Tweeting and connecting with her fans as Mother Monster.
- 16. Social Media is here to stay. Yeah, it’s not a fad.
- 19. Have a web presence in your profession & community. Tweet, Google+, Facebook, whatever rocks your boat. Just be seen.
- 22. There are too many normal people doing normal things.
- 24. You are extraordinary so show it.
- 25. “I used to walk down the street like I was a #%@ rock star…. I want people to walk around delusional about how great they can be – and then FIGHT so hard for it everyday that the lie becomes the truth.” -Lady Gaga
- 26. Channel your inner rock star. Fake it until you make it.
- 28. “A group needs only two things to be a tribe: a shared interest and a way to communicate.” -Seth Godin
- 29. We are a tribe.
- 30. We are stronger when we share.
- 31. Each one of us has something to contribute.
- 33. Create a chain reaction of AWEsome!
- 34. The more you give, the more you will get back.
- 35. Embrace and live Creative Commons.
- 38. Gaga calls her fans Little Monsters and gives them a shared symbol. Who knows it?
- 39. The official Little Monster greeting is the outstretched “monster claw” hand.
- 40. This allows fans to identify each other and to connect to their tribe. Even Oprah knows the Little Monster greeting!
- 42. Consider branding yourself, your school, your practice, or your program.
- 44. Treat them well and they will make you a superstar.
- 45. Professional photographers are barred from concerts but Gaga allows her fans to record and upload videos of her live performances on the YouTubes.
- 46. Love our Little Monsters. Think of ways to make them feel special in your classroom or library.
- 47. Make them feel like they belong to an exclusive club.
- 48. Red Carpet
- 49. Step and repeat.
- 50. VIP
- 52. You can’t please everyone, right?
- 53. Gaga routinely takes it a step further and “stirs the pot” with people that she isn’t going to please anyway, keeping her in the news and reinforcing her message.
- 54. “Well, that’s your opinion isn’t it? And I’m not about to waste my time trying to change it” - Lady Gaga
- 55. Don’t let the haters stop you.
- 56. Don’t give it energy.
- 58. Trying to be a constant people-pleaser can make you stressed & professionally discouraged.
- 59. Education advocacy sometimes stirs the pot. Grab a spoon. thedaringlibrarian.com
- 60. Just always keep our best customers, our Little Monsters, our students, the priority.
- 62. Lady Gaga has a long list of supporters.
- 63. Celebrity blogger Perez Hilton being one of the biggest.
- 64. Befriending someone like Perez is a perfect ally in her quest for pop world domination.
- 65. Make an ally of your administrators.
- 66. Try not to say NO to any reasonable request.
- 67. Say, “I can make that happen – let me get back to you with the details!”
- 68. Don’t forget to treat your Library Assistant well. (If you are lucky enough to have one!)
- 69. Spoil the front office secretaries.
- 70. And always, always, get the head custodian on your side.
- 72. Lady Gaga writes KILLER pop hits
- 73. She doesn’t produce a huge amount of them, but everything she does is done very well and is worth talking about.
- 74. Collaborate with your fellow teachers to create killer lessons & projects.
- 75. Create killer online 24/7 research & tech resources for your students.
- 76. Create killer online 24/7 research & tech resources for your students. (a Wikispace is wonderful for this!)
- 77. Provide killer professional development & tech resources for your teachers.
- 79. The Gaga brand is very calculated. Everything she does is on purpose.
- 80. “Some women choose to follow men, and some choose to follow their dreams. If you’re wondering which way to go, remember that your career will never wake up and tell you it doesn’t love you anymore.” - Lady Gaga
- 81. Teaching is a calling.
- 82. "I am loving, I am accepting, I am tolerant, and I am here to spread that message." ~ Lady Gaga thedaringlibrarian.com
- 84. So, I asked my Tweeps… “What is your purpose?” “What is your passion?”
- 85. “Mobile Learning!” – Diane Darrow, CT “Instruction in our field”- Heather Moorefield, VA “Foster curiosity!” – Michelle Luhtala, CT “Give out information!” – Suzi W., PA “Connect reluctant readers with "their" book” -‐ Susan Needham, MO “Gifted education” – Karen Mensing, AZ
- 88. Instilling the joy of life long reading for pleasure.
- 91. Be fabulous!
- 92. Be fierce!
- 93. Be daring!
- 94. Be devoted!
- 95. Be a Rock Star!
- 96. Be YOU!
- 100. Twitter @jessedee