This document discusses the importance of Total Information Quality Management (TIQM). It provides examples of large companies that incurred significant costs due to failures in their information systems due to poor quality. TIQM aims to manage information quality holistically using proven quality management approaches. It focuses on assessing information quality capabilities, continually improving information processes, and transforming organizational culture to value information customers and producers. The goal is to eliminate waste caused by poor quality information and enable efficient and effective mission accomplishment.