1. production log
- 1. 1 St. Paul’s Catholic College Center Number: 64770 Candidate Number: 7483 Candidate Name: Brenda Bokoe A2 Media Studies Unit G324: Advanced Portfolio in Media – Production Log Evidence of Planning & Research
- 2. 2 Aims and Objectives AO2 – Assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created. AO3 – Assess candidates’ ability to plan and construct media products using appropriate technical and creative skills. AO4 – Assess candidates’ ability to undertake, apply and present appropriate research. Brief Chosen A 45 second – 1 minute 30 second trailer for a NEW Soap Opera that will be exhibited on at 8:30pm (after Eastenders) that will appeal to a Male and Female audience. YOU SHOULD research when Eastenders is scheduled (Day – Time)
- 3. 3 Contents Textual Analysis Eastenders - Soap Opera Codes & Conventions - Multi Strand Narrative Coronation Street “..the home, the family, domestic tribulations and the strong woman, and as such, it has long been said to appeal to the female viewer” ‘Masculinity and Popular television’ – Rebecca Feasey (2007) - Is this evident and how is this presented to the audience? Research Purpose of a Trailer Multi-Platform promotion Textual Analysis – Coronation Street and Hollyoaks Deadlines – Production Work Filming Dates: Edited Trailer – Complete: Promotional Poster – Complete: Promotional Magazine Cover – Complete: Evaluation– Complete: Production Work Director – Roles & Responsibilities? Producer – Roles & Responsibilities? Institution research – BBC Two
- 4. 4 SoapOpera Codes & Conventions – Lesson2 1) What are some of the Codes & Conventions of this genre? YOU MUST demonstrate what you already know by completing a “Spider Diagram” ofwhat you know about OR expect from this genre: 2) Codes & Conventions of the SoapOpera Genre Targets mainly the female audience Suspense- will usually end with a Cliffhanger Soapopera codes and conventions Conflict- two or more people usually disagree on something and this eventually leads to a conflict between them. Romance- there’s usually a love story or something affectionate between two or more characters. Crime- will usually have two or more characters going against the law due to jealousy, seeking revenge, or hatred toward another character/s resulting to crime. Betrayal Multi stranded narrative- more than one storyline.
- 5. 5 The Soap Operagenre can be categorizedby the ‘repeated’ (S t e v e N e a l e ) elements of: 1. Romance 2. Family relationshipand/or conflict 3. Focus on working class communities 4. Antagonism and conflict within community 5. Realism Eastenders (1985 – Present) Key informationregarding this text: Exhibited on BBC1 and repeated on BBC Three One of the UK’s highest ratedprogrammes (averages 6m viewers per episode) Set in the ‘Kitchen Sink’ setting of fictional Watford, East London Textual Analysis Task http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related -
- 6. 6 YOU MUST complete the Table below whilst watching the TWO promotional trailers for the BBC Soap Opera Eastenders. YOU SHOULDaim to identify key examples(Verbal, Non-Verbal, Technical) from each trailer that demonstratesyour understanding. Extension- YOU COULD apply relevantaudiencetheory to explain what impact these key examples would haveon the target demographic. In your opinion, accordingto Hartley’s Seven Subjectivities, whatis the target audiencefor Eastenders? Age Teen-adults 16-30 Gender Mainly females Nationality Mainly British Trailer 1) What is the Focus of this trailer? EastEnders Trailer: Secrets - BBC One https://www.youtube.com/watch?v=sWyB6Nqfhv8 ________________________________________________________________________________________________________ Code & Convention Evidence (Verbal, Non-Verbal, Technical) Impact on the Audience (Katz, Maslow, Hartley) Romance The upset female character who says “I just wanna tell him I love him” shows there is love or romance in this sequence Man sleeping with a girl who ran his lorry People who are fans of the upset female character crying could also relate to how she feels, this could dishearten them hence Hartley theory of personal identification. Family relationships and/or conflict Letter sent saying “rot in hell” Someone being murdered Audience will be concerned why anyone will wish for him to rot in hell. This will keep them interested and they would want to tune into the next coming episode to find out who sent the letter and
- 7. 7 Male character shaving the other male character saying “I’m not finished with you yet” why. Audience will be in wondering what he means by “I’m not finished with you yet “ so is it a threat? Or does he just mean not finish shaving. Focus on working class communities Using words like ‘wanna’ instead of want to. Kats – the audience will be able to relate to what they are saying especially the younger audience as this is mostly the type of language they use nowadays “Multi-Stranded Narrative” Murder Secrets- voice over “we’ve all got something to hide” The use of a cliffhanger attracts the audience and gives them a reason to tune into the next episode. ‘Disequilibrium’ (Todorov) The text message that says “Never die” could cause a disequilibrium as all the shots that follow denotes that things are not going to be the same again. Audiences could relate to this, as they know the feeling of losing a loved one especially someone who played an important role. The behaviors of all the characters after this death. So therefore would want to tune in to see what will happen next. Trailer 2) What is the Focus of this trailer? EastEnders Christmas 2013 TV Trailer: It's all about to change... - BBC One https://www.youtube.com/watch?v=SXaf9q5sbXY ________________________________________________________________________________________________________ Code & Convention Evidence (Verbal, Non-Verbal, Technical) Impact on the Audience (Katz, Maslow, Hartley)
- 8. 8 Romance No romance in this sequence Not applicable Family relationships and/or conflict family love and protection “stay away from my sister” again “do you wanna find out what I do to protect her?” Personal identification as they can relate to the love which she has for her sister She used rhetorical questioning to emphasis the sister’s relationship to the audience. This also leaves the audience wondering what she would do for her sister and the strong bond they have. Focus on working class communities Slangs like ‘gonna, wanna’ instead of going to or want to. This could make the audience find this more interesting especially as the target for this is young people and this is their everyday language. So Hartley’s theory of personal relationship “Multi-Stranded Narrative” Secrets “I’m not gonna say anything I promise on my mother’s grave” Threats so people being forced to do things “ 250 grand or I go to the police” Unforgiving things done “please David” she whispers and his reply “you’re a monster” “Merry Christmas” male protagonist being sarcastic because it doesn’t seem like it will be merry that is Ominous undertones. Multi stranded keeps the audience in suspense. It appeals to a variety of audiences. Different plotlines attract different viewers. ‘Disequilibrium’ (Todorov) The Male character who was about to be run over at the end of the trailer could cause a disequilibrium. This keeps the audience in suspense and wondering why someone would want to run him over. It also makes them want to tune in as they are not sure if the car actually hit him so creates a good cliffhanger.
- 9. 9 Multi-stranded narrative A Multi-stranded narrative can be defined as….. -Telling a story from more than one persons point of view -Telling multiple stories about multiple characters in an open narrative episode YOU MUST deconstruct the 10-minute extract from Eastenders and identify where the following elements are presented to the audience: Multi-stranded narrative Family relationships and/or conflict Focus on working class communities ‘Disequilibrium’ (Todorov) Romance YOU SHOULD write down x1-2 examples for EACH of the elements above that are presented. Code & Convention Evidence Impact on the audience Multi-stranded narrative Ian and woman Phil and Shirley Albert bar Questioning motives and Ian’s affairs with mysterious woman. Possible love between both characters. ‘Caregivers’ (Maslow) Family relationships and/or conflict Phil and Shirley Conflict at bar What is their relationship and whether there is an underlying love for one another. Questions to what and why the character Sharon has been attacked. Focus on working class communities Sirens Young pregnancy Relatable to real events on a day to day basis. A common social issue that is always being raised in local communities. Disequilibrium’ (Todorov) Conflict at bar & Ian’s predicament The problems that arise from these events shake the balance of peace in the
- 10. 10 community by affecting individuals. Romance ‘first time you fell in love’ Audience would relate to the feeling of first love or try to. This keeps that inter personal relationship Katz SoapOpera Codes & Conventions continued – Lesson3 Textual Analysis According to Rebecca Feasey in ‘Masculinity and Popular television’ (2007), the Soap Opera genre tends to focus on: “..the home, the family, domestic tribulations and the strong woman, and as such, it has long been said to appeal to the female viewer” 1) – Do you agree? http://www.youtube.com/watch?v=F8_ApPT6isY (First 5 minutes) Next Page - YOU MUST deconstruct the opening 5 minutes of a sequence from the popular ITV Soap Opera Coronation Street (1960 – Present) to identify examples of where this ideology is presented to the target audience. YOU SHOULD also try and identify, to demonstrate your knowledge and understanding of the genre, any Codes & Conventions associated to the Soap Opera genre.
- 11. 11 Code & Convention Evidence Impact on the audience Rebecca Feasey (2007) Ideology: 1. Family 2. Financial issues at home- Most people have financial issues therefore could relate to the domestic tribulations 3. Strong woman has a ‘central framing’ connotes how female genre also has power “Multi-Stranded Narrative” Family at breakfast shows how family life is important and audience can relate to this Female character and her child Inconvenience in the store Tala being arrested Family relationships and/or conflict Old woman ordering family ‘Keep your trap shut’-conflict between family members Strong front to kid Funeral, tragedy Focus on working class communities ‘Wish we had more money’ – a common domestic issue Helping each other out Slang- ‘Keep your trap shut’ Disequilibrium’ (Todorov) Do you want to eat outside? Romance No romance, but family together connotes togetherness and love Other Themes & Issues represented: Tragedy/death funeral
- 12. 12 SoapOpera Codes & Conventions continued – Lesson4 Textual Analysis 1) What is the purpose of a trailer? The purpose of a trailer is to attract an audience to the film, with clips drawn from the most exciting, funny or important parts of the film however in a restricted manner and usually without producing spoilers 2) What are the benefits of Multi-Platform promotion of a media text? Reach a wider audience Gain popularity Ultimately, some form of C o n v e r g e n c e is important when promoting a text to the target audience. 3) Textual Analysis – Next Page - YOU MUST make notes on the following areas when deconstructing this sequence from Coronation Street: Multi-stranded narrative Character dilemmas ‘Personal Identification’ (Katz)
- 13. 13 Multi-stranded narrative -Wedding -Male character – shot reverse shot (sexual tension?) -Facial expressions of concern Character dilemmas -Marriage – groom unhappy -‘Good luck’ – concern that it won’t go to plan or being sarcastic -‘perfect date for a perfect wedding’ – Friday 13th is day that people refer to as an in luck day so that date could connote that maybe something bad is going to happen - Jealousy http://www.channel4.com/programmes/hollyoaks/4od The above link will take you to some of the latest episodes of Hollyoaks. 1. What are the connotations of the ident for the popular Channel Four Teen Soap Opera Hollyoaks (1995 – Present)? -Focus on relationships/problems (promiscuity) -Dealing with modern issues eg. Abortion -Journey of self discovery -conflict -Younger 15-30 -Teen problems -Viewpoint of both genders Next Page - Hollyoaks – “White Wedding Trailer” - http://www.youtube.com/watch?v=Bu2sW-r9Vb4 2. YOU MUST make notes on the following areas when deconstructing this sequence from Hollyoaks:
- 14. 14 Binary opposition of the non-diegetic music Symbolism of the non-verbal code of the tear Representation of Pregnancy Any other examples that would impact the audience The black wedding theme symbolizes something dangerous or even death People putting on over dramatic smiles denote that there’s a secret they are to covering. China baby doll being dropped and broken denotes miscarriage. Shot of pregnant bride – loss of innocence Tear from left eye suggest pain, unhappiness – ‘it’s a nice day for a white wedding’ ‘Shotgun wedding’ – wrong idea Light ‘trying’ to break into church denote something dark and evil coming the path of the characters getting married Broken shots of bride walking down aisle Father who is about to bless the wedding looks like vampire-evil Production Work 1) What is the role of a Producer? Oversee all aspects of the production across the 3 stages: Pre production, production and post production. Manage everyone and ensure everything is in place in order for the text to look fit for purpose. 2) What is the role of a Director? Oversee the creative aspects of the production.
- 15. 15 Direct people in front and behind the camera. 3) Institution research – YOU MUST research the institution that your trailer will be exhibited on. Tips: Programming, Target audience, Audience figures, History of the channel. Brief History: British television at the time of BBC2's launch consisted of two channels: the BBC Television Service and the ITV network made up of smaller regional companies. Both channels had existed in a state of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. Audience figures: Has about 31,790 views weekly Has a range of educative programs which build knowledge such as Gardener’s world shown on Fridays at 21:02pm or sometimes 8:32pm, and this show is packed with good ideas, tips, advice from experts and timely reminders to get the most out of your garden. It has about 2,215 views Shows more high end elite programs in comparison to BBC ONE Mixed genre channel appealing to a broad adult scene Distinctive drama, comedy and art programs Also includes shows like: Mary Berry cooks shown on Mondays 8:33pm. About 2,933 views Under offer shown on Wednesdays at 8:01. It has about 2,014 views