The advertisement features an image of a young man with a glowing Playstation 3 inside his body, suggesting the console makes you powerful. The slogan "This is living" is in red and light blue against a black background. The ad targets teenagers and young men with its image of the glowing man and masculine black color scheme. It promotes the Playstation 3 as allowing you to not only play games but also watch movies, TV, browse the internet, and view photos through the hard drive and camera.