Mobilizing Youth: Transforming Dialogue to Action
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The document discusses the transformation of youth in India, highlighting their increasing spending power, connectivity, and engagement in social causes driven by technology and media. It emphasizes the need for organizations to adapt their approaches to engage urban youth effectively, utilizing platforms like Facebook for activism and community development. The suggestions include establishing youth advisory boards in colleges, promoting micro-volunteering, and making social change appealing to the younger generation.
Mobilizing Youth: Transforming Dialogue to Action
- 1. Mobilizing Youth: Transforming Dialogue to Action
- 3. Evolution Inherent departures in – currency of cool – social code – value and methods of “fitting in” – meaning of rebellion – empowerment Increasing spending power Exploring freedom and choice Unique marketing environment
- 4. youthstrength • Median age : 25.3 years* • Youth influx into workforce • 64.3% under working age group* • 30% of the population under 18* • Highly skilled manpower Less than 21 years – 49.7% * as per the national census
- 5. spendingpower • Rise in monthly allowances • Average monthly spend on lifestyle goods*: – urban youth: Rs. 4000-5000 per month – rural youth: Rs. 1500-3000 per month • Not like our parents: – save for a rainy day – now changing to ‘spend now, save later’ • Spirit of enterprise
- 6. • World’s biggest mobile youth market valued at $21 billion • Rural youth mobile market in India is valued at $1.5 billion – grew by 59% in 2009 alone • By 2012, Indian youth with cellular connections will outnumber the entire mobile population of north America* • Where is the growth coming from?*: – the second phone or the ‘status-phone’ for those between 25-29 – first handsets purchased by those under 20 * as per mobileyouth 2010 mobilephones: if youhave it, flaunt it
- 7. ethicalcitizenship • Instantly and constantly connected • More informed than ever, more socially active • Freedom to express • Technology to express their voice and might • Causes close to their heart • Easier to band likeminded individuals online • Online personas and environment act as a shield Source: ‘Indian youth in a transforming world’, published by sage publications
- 8. These 6 entities most acutely influence the actions, choices and aspirations of urban young India
- 9. The art of engaging youth for social change
- 10. 1988the year that changed the tribe Born in 1988
- 11. Online tools, are an excellent medium of communication to encourage the youth to participate in bringing about social change
- 12. Introduce Virtual Volunteering Organize Google hangouts between volunteers and opinion leaders within the social space
- 13. whyfacebookworks? • Ability to create groups • Integrate Mobile applications • Active, not passive: – comment – like – tag – recommend – poke • Share: – photos – videos – Friends
- 14. What’s in it for me? Mobilize the youth towards opportunities for Self and Community Development at the same time
- 15. Break down the conventions of traditional social work (include areas of interest and mediums that appeals to the youth) Changethe game
- 16. EmergingRapidly…
- 17. Bridgethe gap between not for profitorganizationsandthe youth
- 18. Devise programs keeping in mind the needs of the youth as well as the social cause
- 20. Establish‘Youth AdvisoryBoard’for NGO’sin colleges
- 22. Introduce theconcept ofMicro Volunteering
- 23. The Thumb Tribe– Increasesocial presence
- 25. Createan Idea incubator withinan NGO
- 28. THANK YOU