1 Thing I Learned at UX Cambridge 2014
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The document discusses the relationship between gambling behavior and user experience (UX) design, emphasizing how external triggers and variable rewards influence actions. It highlights that variable rewards are critical for habit formation and engagement, driven by neurological responses such as dopamine fluctuations. The conclusion stresses that effective design transcends mere screen interfaces to create meaningful social interactions.
1 Thing I Learned at UX Cambridge 2014
- 1. Richard Hare 1 Thing I learned Cambridge UX CAM 2014
- 2. Breaking The Bank learning from casinos about interaction, habits and the future of neuroergonomic UX design Alastair Somerville
- 3. Why do people gamble?
- 5. 1. Trigger External triggers: email or website link As soon as users no longer need an external alert, a habit – powered internally – has been formed.
- 6. 2. Action
- 8. Variable rewards Rewards of the tribe Rewards of the hunt Rewards of the self
- 9. B.F. Skinner “positive reinforcement results in lasting behavioral modification” “punishment changes behavior only temporarily and has many detrimental side-effects”
- 11. So why do people gamble? “...dopamine levels in our brains vary the most in situations where we are unsure if we are going to be rewarded, such as when we are gambling or playing the lottery.”
- 12. Summary UI enables individual habits UX enables social interaction
- 13. Conclusion “You are not designing a screen, you are designing social events”
- 14. References Want to hook your users? Drive them crazy (An intro to variable rewards) http://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html It's a gamble: dopamine levels tied to uncertainty of rewards http://news.vanderbilt.edu/2004/05/its-a-gamble-dopamine-levels-tied-to-uncertainty-of-rewards-59664/ Why are variable rewards addictive? http://www.quora.com/Why-are-variable-rewards-addictive Book review: “Hooked - How To Build Habit Forming Products” http://marcabraham.wordpress.com/2014/06/21/book-review-hooked-how-to-build-habit-forming-products/