1 week intro spring 2011
- 1. Welcome to Business Communication & Public Relations Week 1 Introductions and defining the field
- 2. Objectives To define the field of Business Communication & PR. To communicate expectations regarding conduct, content, tutorials and assignments.
- 3. Agenda Learn about the course, its themes, and its plans Course outline & changes Define the MCOM area Discuss the different course assignments and expectations
- 4. Course outline: Course objectives Students will be able to: Identify and define the basic communication models, messages, practices, images and symbols; Students will be expected to be able to identify their role, their audience and their focus when constructing a report; Describe and reflect on effective team communication processes and practices in an intercultural environment; To recognize the key role played by communication in organizations.
- 5. Defining the area considering communication, businesses & self Let‟s start by defining what is management To manage To bring about; to succeed in accomplishing To take charge or care of; to dominate; to influence by tact, respect or artifice To handle, direct, govern, or control in action or use To contrive to get along Managing and management contradictions
- 6. So what‟s communication? “ability and willingness of an individual to participate responsibly in a transaction in such a way as to maximize the outcomes of shared meanings” (see your 1st reading) Communication competence
- 7. Communication Defined Communication as transaction Linear Model Interactive Model Transactional Model Communication as a process Communication as Shared Meaning
- 8. Communication Competence Model Competence Defined Elements of Communication Competence
- 9. Communication Competence Defined Varying degrees: Depends & changes We not me oriented: Relationships & audience Effectiveness: Determined by receiver Appropriateness: Rules, norms & taboos Communication = socially constructed and shared meanings/understandings Management = shaping and influencing others Managing = ongoing processes
- 10. Elements of communication competence Knowledge Skills Sensitivity Commitment Ethics What‟s missing???? (critique)
- 11. Our Conceptions of this paper Introduction to Business Communication & PR Communication central to good management “Organizations are first and foremost communicating entities” (Clegg, Kornberger & Pitsis 2005, p.301) Organisations consist of people, relationships and stories
- 12. Business Communication & PR is concerned with … Organisations Communication Individuals and groups Society, cultural values and context Therefore – construction, interpretation and power issues All this expressed through various business communication processes, practices, activities, language, beliefs systems, rituals, symbols etc
- 13. So in essence the course is about … Managing relationships and looking at the complex dynamic between self, others, organisations and society The construction and interpretation of identities, diversities and futures Claims to knowledge = power What we have been, are and could be expressed through communication
- 14. Unit I- Foundations of MCOM Theories: Identity context and resources Introduction to MCOM Constructing and communicating meanings Intercultural communication Organizational Communication at work
- 15. Unit II Developing and communicating identity and identification Organizational culture Socialization: entering and leaving organizations Team work and Team Processes Resistance and participation in organizational communication
- 16. Unit III: Identity events and performing in organizations PR & Corporate Communication Interpersonal communication Professional Identity Symbols, Images and discourses
- 17. Unit IV Developing management communication skills Basic qualitative analysis Writing reports Making presentations Writing Literature Reviews (this section of the course objective is achieved through the Assignment1)
- 18. Summing up: So the course could be defined as … One definition is: “Management communication is the process of making and taking sense in, and of, organizations and involves the negotiation of meaning through actions, behaviour, discourse, metaphors, myths, signs, and symbols” (Mckie, personal communication, 2000).
- 19. Information on course assignment More detail in week 2 Compulsory tutorials start week 2 Course objectives and assignments Test 1- Week 6 Mid Term Exam – Week 8 Team report (Group) – completion of specific tasks in groups & team presentation- Week 9 Test 2- Case Analysis (individual) – Week 13 Final Exam – Week 16
- 20. Example of Task For Group Assignment Please remember throughout the course you will be given group/individual task for completion and to be documented inside your “Assignment-1” You require Minutes of your group meeting for completion of the task- documenting all the discussions Copies of the individual reports of the members (handwritten notes also acceptable)
- 21. In the business of identities In your groups think about the following: How do businesses shape their communications? How do „others‟ communicate to businesses? Can a business have an identity? Can you name one/two organizations that you like and one/two you dislike?