10 Best Practices for Sales Demos Success
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This document provides a list of 10 tips for improving sales demos to increase conversion rates from prospects to customers. Key strategies include researching the prospect's background, focusing on resolving their challenges instead of detailing product features, using visual content, and encouraging two-way conversations. It also emphasizes the importance of rehearsing the presentation, ensuring all technical aspects function well, and following up diligently to close deals.
10 Best Practices for Sales Demos Success
- 1. Do most of your sales demos close deals or close doors?
- 2. Hopefully, it’s the former, but either way, there’s always room for improvement. That’s why we put together this list of 10 proven tips for sales demos that convert more prospects into customers.
- 4. Do extensive research about the history/current job role of the prospect. Besides, know well about the challenges/pain points their department could be facing and how you can help in solving them.
- 5. Don’t discuss every single feature
- 6. It’s easy to get carried away when you’re eager to explain how great your product is. But your prospect doesn’t need to hear every detail of every feature. Not only will you bore them with an overly long presentation, but they’re more likely to forget the relevant points if they’re drowned out with information the prospect doesn’t care about.
- 8. Rather than listing the various features of your product, focus on communicating the USPs in a language your prospects can understand.
- 10. Our mind is developed in a way that remembers images more than the text and those visuals leave a lasting impression. Incorporate relevant visual content that will entice prospects through facts, graphs and other infographic material.
- 12. No one is interested in listening to sales pitches without direction. Rehearse in advance to build your confidence and get the idea of how long will you able to finish your demo with all the relevant points in between.
- 14. A two-way conversation is an ideal situation when it comes to close your deal. Engage prospects by answering each and every question and keep them thinking about how your product would fit into their life.
- 15. Test before you go live
- 16. Make sure all the technical aspects related to your demo like Internet connection/video connector etc should be functioning well to avoid any mishap in front of the client.
- 18. Like any good article, your demo should also have a brief introduction, middle discussion, and amicable end. Try to include core features in your demo and how your product has an edge over competitors.
- 19. Conclude with a nice CTA
- 20. Concluding your demo should be an affirmative step as it will take the lead in the right direction. Make sure you share the pitch deck with all the relevant decision-makers to make the deal forward.
- 21. Follow-up till the last breath
- 22. Closing any deal comes with vigorous follow-ups that will count with your numerous phone calls, emails and gentle reminders that compel prospects to revert their next step and open doors to future communication.