10 Email Tips Summit2010
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1) The document provides 10 tips for writing better emails, including knowing your role, getting to the point, making a clear call to action, informing subjects, testing emails, limiting HTML, segmenting audiences, and personalizing content. 2) It emphasizes keeping emails short, focusing on the call to action, and testing different subject lines, links, and timing. 3) The tips suggest targeting parents specifically with content about costs, processes, and personalizing notifications.
10 Email Tips Summit2010
- 1. “10 Tips for Writing Better Emails” Adrienne Bartlett, Client Concierge
- 3. Nope. But it has changed.
- 4. Reasons Content Mom & Dad
- 5. Social technologies like text messaging relegated to friends.
- 6. “Remember, you’re not their friend.” -Karlyn Morissette
- 7. Not a catch-all solution
- 8. “Glue”
- 10. “Top 10”
- 12. When to use email?
- 13. Event invites/reminders Confirmations Surveys Notifications Process Updates
- 14. Promote new (valuable) content on your site
- 15. 2 Get to the point.
- 16. Throw Shakespeare out the window.
- 17. Skip the intro Keep it short Say it once
- 18. No blocks of text Design to skim Bold key words?
- 19. Exercise: What’s the point of this email?
- 20. Make that your 1st sentence.
- 21. “You’re invited to attend our Open House on October 24th.”
- 24. 3 Make the call.
- 25. Call to action?!
- 26. Set it off Bold Link Center?
- 32. “Hook and label” Key words first A/B test
- 33. No spammy words DON’T SCREAM Don’t repeat school name Don’t merge first name
- 34. “Don’t Miss Out” “Last Chance” “We’re Waiting” “Check this out”
- 35. “Open House Invitation” “Chat with us today” “Missing transcript” “Take our campus visit survey”
- 36. 5 Don’t trust the media;)
- 37. Prospects (especially parents) often have images disabled.
- 38. Proceed as if the images aren’t rendering.
- 39. Does the message still make sense?
- 40. Is it readable?
- 41. How to do video...
- 42. “Video Message from Brian Niles”
- 43. 6 Easy on the html.
- 44. Too much html : Screams“marketing” + Hurts deliverability
- 45. K.I.S.S. (keep it simple stupid)
- 46. Keep the focus on the call to action
- 47. We’re past the point of “html for its own sake”
- 48. How we doin’ so far?
- 50. Links Multiple Browsers A/B Split Subject Lines
- 51. The best way to determine frequency & timing
- 53. 8 No magic day or time.
- 54. Have a plan.
- 55. Date Message Audience 5/21 1st Email All 5/27 Plain-text followup Did not view/interact 6/9 2nd Email All 6/16 Plain-text followup Did not view/interact 6/16 Link and Instructions Registrants 6/19 “Day-of reminder” Registrants 6/22 Link to video and slides Registrants
- 56. The followup should be part of the plan.
- 57. Flexibility
- 58. How much is too much?
- 61. Grad Schools: Listen Up!
- 62. Are you collecting email addresses?
- 63. Inquiry Cards Application Campus Visits/Events Website
- 64. Lots for “current” Why not prospect?
- 66. Parent Content: Address Cost Process Personalize Notifications
- 68. One size does NOT fit all
- 69. Increase # of campaigns, but decrease their size
- 70. Consider Plans For: Parents Guidance Counselors “Local” Alums (for Grad Schools)
- 71. Another Plan to Consider: YIELD
- 72. Bonus tips:
- 74. Be a tease.
- 75. Use the “P.S.”
- 77. Focus on testing -- They can’t argue with results.
- 78. It’s all about building trust.
- 79. The future...
- 81. You can bet we’ll be there;)
- 84. What will you do differently?