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Building Effective
Pitch Deck
Pitch
Elevator
Business name
What you do, not who you are
Current traction
Key presentation takeaways*
*a key fact, point, or idea to be remembered
The
Describe your
ideal customer
Problem
validation data
Personalize
the problem
Quantify
where appropriate
Problem
tions
Overview of product or serviceYour value proposition & key benefits
Identify any intellectual propertyDemonstrate customer willingness to pay
Avoid technical specificationsInclude imagery where appropriate
Solu
Business
Model
How does
the company
make money
Pricing &
revenue model
Cost structure Three-to-five year
financial pro forma
What is your
exit strategy
The Market
Overall
market size
Tiered breakdown
of market
penetration
Demonstrate
credible market
research
Opportunities
for expansion
Graphs &
charts are
a plus
Go-to-market
strategy
How you will
reach your
customers
Marketing
channels
Address
market risk
Include
any customer
traction to date
Strategy
The Competition
Similarities & key differences
Top three to five competitors
Your competitive advantage
Charts & visuals make it simple
The Team
List the company
leadership
Include
cumulative
skills & experience
Your
advisory board
Your plan
to address
any skills gaps
What makes
you the right team?
Ask
Any funding (equity or other)
you are seeking
Allocation strategy for capital
Additional needs from audience
Summarize key points
Include contact information
Final Detail
Powerful visuals
leave a lasting impression
Be consistent – themes,
fonts, colors
Avoid stock templates
& animations
Include logo, website,
& social media info

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10 Informations Must Have to Create Killer Pitch Deck