10 Key Takeaways From Likeable U
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This document outlines key takeaways from the Likeable U conference. It includes 10 short quotes or lessons from speakers at the event about social media best practices. Some of the topics covered are the importance of writing and engaging content, understanding your community, using video, being transparent when failures occur, and measuring ROI from social media efforts. The document encourages attendees to register for future Likeable events and community college courses to continue learning about social media strategies.
10 Key Takeaways From Likeable U
- 1. 10 Key Takeaways From Likeable U @DaveKerpen CEO @LikeableMedia #Likeable Likeableu.com
- 2. What’s Inside • Meet Likeable •Likeable U and the Likeable Awards •10 Key Takeaways From Likeable U •Likeable Community College • Questions/Feedback & Grand Prize #Likeable
- 3. Meet Likeable #Likeable
- 4. Clients We Work With #Likeable
- 5. Likeable U Class of 2012: Beyond The Buzz #Likeable
- 6. Likeable Awards Award Winners Most Likeable CEO: Dennis Crowley Most Likeable CMO: Geoff Cotrill Most Likeable Entrepreneur: Spencer Bramson Most Likeable Photographer: Anthony Quintano Most Likeable Journalist: Matt Silverman Most Likeable Food Blogger: Lindsay Nixon Most Likeable Mom Blogger: Bringing Up Brooklynites Most Likeable Video Blogger: Cassidy Quinn Most Likeable Author: JK Rowling Most Likeable Doctor: Ed Zuckerberg Most Likeable Marketing Thought Leader: Adam Kmiec View all finalists at Most Likeable Professor/Teacher: Anthony Rotolo http://likeableuawards.com Most Likeable Lawyer: Brian Cuban Most Likeable Student: Tina Yip Most Likeable Fashion Designer: Donna Karan Most Likeable Chef: Fabio Viviani Most Likeable Politician: Cory Booker #Likeable
- 7. Key Takeaway #1 “Writing is the most important part of your job, even if it’s just 140 characters.” – Jeff Glor, CBS #Likeable
- 8. Content Is King, Engagement Is Queen *Client *Client #Likeable
- 9. Key Takeaway #2 “A lot of companies don’t keep the social in media.” – Aliza Licht, DKNY #Likeable
- 10. How To Be Social #Likeable
- 11. Key Takeaway #3 “Being likeable means being a good citizen in the new social paradigm. Sharing good content makes you likeable.” – Daniel Kim, Red Mango #Likeable
- 12. How To Be Likeable: Provide Value 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable
- 13. Key Takeaway #4 “Understand the pulse of your community and what they want.” – Matt Burton, American Express #Likeable
- 14. Ask Your Community John Deere’s Facebook app lets fans “want” their products #Likeable
- 15. Key Takeaway #5 “Nothing good ever happens from staying in your comfort zone.” – Peter Shankman, HARO #Likeable
- 16. Don’t Be Afraid To Blaze The Trail #Likeable
- 17. Key Takeaway #6 “The power of video is growing in importance, especially in social media.” – Jen Rubio, Warby Parker #Likeable
- 18. Video Brings a Face Back into Social Media #Likeable
- 19. Key Takeaway #7 “Succeed through failure. If you don’t fail, scrap the idea. Find a new way to do it.” – Jeffrey Hayzlett #Likeable
- 20. When You Do #Fail, Be Honest & Transparent #Likeable
- 21. Key Takeaway #8 “With the Facebook IPO, there will now be more CMOs saying they need to have a social media strategy.” – Reggie Bradford #Likeable
- 22. What Facebook’s IPO Means For Brands & Marketers “5 Ways Facebook’s IPO Affects Brands And Marketers” http://bit.ly/Js2P24 #Likeable
- 23. Key Takeaway #9 “Everyone should have their own solution for measuring ROI” – Lindsay Lucas, LinkedIn #Likeable
- 24. Best Practices For Measuring ROI #Likeable
- 25. Key Takeaway #10 “Social media is connecting us in ways we don’t know or understand yet.” – Jeff Pulver #Likeable
- 26. #140conf Register today for an exclusive discount. Use the code: likeable Visit 140conf.com for more details! #Likeable
- 27. Likeable Community College • All the expertise of Likeable Media brought to your brand • Evaluate your community manager's knowledge through the CMAT • Participate in bi-weekly social studies • In person workshops with Google+, LinkedIn, and more Mention discount code WEBINAR when you sign up and receive 20% off! For more information, please visit LikeableCC.com or email gaby@likeable.com #Likeable
- 28. Questions/Feedback? Grand Prize! FB.com/LikeableMedia @LikeableMedia dave@likeable.com @DaveKerpen likeableu.com