10 Marketing Trends of 2021
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1. Marketing is becoming more empathetic and focused on understanding customers. Brands will delight customers by recognizing what is important to them and having a human touch. 2. Community marketing will become more common, replacing large events with more intimate topic-specific gatherings. Online communities will also grow in importance. 3. A people-centric view that considers customers' perspectives will drive marketing strategies in 2021. Brands will seek to have consistent messaging and solve customer problems across all teams.
10 Marketing Trends of 2021
- 2. 1. Marketing is more empathetic than ever. Marketing is powerful Understanding this is important This is where the human touch It’s about brands delighting, appreciating, and recognising and creates influence. for any business. and connection occurs. what’s important for their customers.
- 3. 2. Community marketing will become a mainstay. The demand for a large virtual or physical event will reduce. Replaced by more intimate and topical get-togethers that bring specialists sharing practical advice on the topic.
- 4. 3. Encouraging online communities. Replicating physical events online has led to online webinar fatigue. Leaving businesses to figure out how to stand out Creating interest based online communities is seemingly Where the engagement is not just at the event but before, during and after Creating a continuous engagement. and create engagement. the way forward
- 5. 4. People centricity moves brands ahead. 2020 changed the The required view became that of looking at the brand through the eyes of the customer. Resulting in the necessity of having to have clarity in the value of having the same brand voice & solving the same pains of the customers across the marketing, sales, and customer teams marketing perspective for many a business.
- 6. 5. Conversations will become the new data. Content marketing will Genuine and simple begin with conversations. conversational approach by brands will help garner attention and engagement as we move into being more human centric and community focussed.
- 7. 6. The panic of 2020 becomes the driver for innovation. The pandemic drove marketers to adapt and connect Today this is driving blended It results from the rising Impacting brand perceptions that are influenced through the experiences. with audiences digitally. brand experiences that will be connected across communication channels necessity of professional empathy and engagement.
- 8. 7. Capitalizing on change. A fall-out of the pandemic has been the changes we’re all experiencing. Be it work-from-home, People centric brands and their marketers will capitalize further on this behavioural change and online education & shopping or even just the personal chat. seek to make the brand a part of the everyday conversation.
- 9. 8. Deep data insights combined with machine learning will create the ‘in-the-moment’ value in marketing. Going above the right content, This is the next generation of personalization To create the right sequence of events that brings about conversion. right offer and right channel
- 10. 9. Marketing will have cross-functional teams working through technology enabled workflow. The necessity of real-time responsiveness to customer needs make it critical to be agile and Keeping the focus on the change coming through from able to transform at a moment’s notice. customer behaviour will help the marketing function in creating authentic web-based experiences for their customers.
- 11. 10. It’s going to be all about people, people, people! Marketing has always Understanding them With the rise in Understanding mindsets, interests, personal values been about people and providing gratification being people centric and community groups is what will drive great marketing.
- 12. BY JOY ABDULLAH At At Humanizing Business Humanizing Business we help your marketing we help your marketing be people-centric be people-centric through our through our Marketing Inside-Out Marketing Inside-Out® ® programme. programme. Source Credit: ‘Marketing Trends to Watch in 2021, According to 21 Experts’ by Christina Mautz https://blog.hubspot.com/marketing/marketing-predictions-experts
- 13. Got a marketing problem to solve? Get in touch with Joy at: