This document provides a 10 minute practical guide for publishers to support the JISC Information Environment. It recommends that publishers allow machine-to-machine access to content, enable distributed searching and metadata harvesting, share news/alerts using RSS, support OpenURL linking in and out of content, use persistent identifiers, consider authentication issues, and not view information sharing as only outward from the publisher but also bringing in external resources. The goal is increased visibility and integration of publisher content within the academic community.