10 Pitfalls To Avoid When Designing A Logo
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The document outlines ten pitfalls to avoid when designing a logo, emphasizing the importance of timeless design over trendy looks, proper color selection, and the use of vector images for scalability. It warns against complexity, poor font choices, excessive special effects, and replicating existing logos, while stressing the need for simplicity and uniqueness. Additionally, it highlights the importance of understanding client requirements and avoiding unnecessary framing of logos to maintain quality.
10 Pitfalls To Avoid When Designing A Logo
- 1. 10 Pitfalls To Avoid When Designing A LOGO
- 2. The Art Of Logo Design Is Plagued With Traps Invisible… TREAD CAREFULLY IF YOU WISH TO LIFT-UP YOUR DESIGN TO LOGO GLORY UNCOOL!! LooksQuite Familiar indeed … Outdated
- 3. Designing A Logo Based On Trends Blindly is likely to leave your logo looking trite, behind the times and out-of-touch once the trend dies out … 1
- 4. Target introduced its iconic logo in 1968 i.e. almost half a century back, yet it still looks fresh. 1. Designing A Logo Based On Trends Blindly Whereas, Yahoo!’s recent logo redesign failed to impress despite its modern ‘flat’ look and “scallops” font.
- 5. Poor Selection Of Colors spoils the brand. Remember color psychology, use logical tones and blends, do not use more than four colors and make sure the logo can be transferred into monotone without much ado. 2
- 6. 2. Poor Selection Of Colors Remember the Hot Pink Mess? Some said the youthful hue was purposed to appeal millennial but it turned out younglings have an eye for brand incongruity and the OLYMPIC’12 Logo failed miserably.
- 7. Employing Raster Or Pixelated Images can limit reproduction of the logo. Raster images are less compatible and lose quality when scaled, making logo useless on different media. Whereas, it is essential for branding to preserve visual consistency and make sure the logo looks the same in all sizes and across all mediums. 3
- 8. 3. Employing Raster/Pixelated Images Vector image, on the other hand, remains crisp when scaled or transferred to other media. VECTOR RASTER I’ve SharpEdges! I’m Fuzzy! Vs.
- 9. Adding Complexity Into Design or highly detailed designs hinder communication. The more detailed a logo is, the more information audience has to perceive and process. Make sure your logo does not confuse or smudge your vision. Besides, a logo must be memorable and the best way to make it memorable is to keep it simple. 4
- 10. 4. Adding Complexity into Design Simple is better. Take a glance at the corporate identities of world’s most popular brands. These logos strike a balance that is aimed to grab attention of the target segment – and for the right reasons.
- 11. Ill Selection Of Font Or Typeface can break a logo. Each typeface has its own personality and aura, if the selected font does not compliment the vision or other graphic elements then the whole brand could fall flat. Poor choice of font may leave your logo look weary and off-the-mark. 5
- 12. 5. Ill Selection Of Font or Typeface A poor typeface negatively affects your message. However, there is a wide accord about what constitutes direness in Type. So be wary of the Type you choose. Below are some extreme examples of bad font choices. Curlz MT Old Script Yellow Magician Ben Pioneer Comic Sans Comic Sans? Indeed. Fun? Off course! Softer Please! NO. I can see it now. Entirely offensive and unfortunate font choice.
- 13. Using Excessive Special Effects tends to make design confusing and hard to grasp. Do check how your logo translates to monotone or greyscale across different media and whether this affects distinguished elements of the design. 6
- 14. 4. Using Excessive special effects A logo must be quick to adapt and overdoing effects harms adaptability of the logo. Do not let your logo rely on special effects completely. For example, see how easy it is to transfer SONY Ericsson’s logo in different tones – and sizes.
- 15. Overdoing Or Using Too Many Fonts affects legibility of a logo. Restrict the number of Fonts or Font Styles to two at max. Do not use multiple (more than two fonts) with different font weight else the design might look too busy or distorted. 7
- 16. 7. Overdoing or Using too many fonts A logo works best with minimum font variations and logical contrast. S e c o n d a r y T a g L i n e S e c o n d a r y T a g L i n e
- 17. Replicating Existing Logos is not at all a good idea. It is easy to rip-off or copy a popular logo but the chances are, it will devalue your brand. The purpose of the logo is to make your brand recognizable and stand out among the crowd. But a ripped-off logo will diminish your brand, making it forgetful. 8
- 18. If your logo reminds your audience of another brand, it has failed to serve the purpose. So, it is worth striving for uniqueness and inimitable persona when it comes to logo design. 8. Replicating existing logos
- 19. Imposing Design On Client favors neither the designer nor the client. Understand the client’s requirement and design according to the design brief. Do not impose your concept unless it is for good, and that too, after client’s approval. This is where the success lies. 9
- 20. 9. Imposing Design on Client A cool new typeface you just discovered or a color you are enthusiastic about; if it is irrelevant to the client’s business, do not use it. Design is a continuous learning process and client reviews are essential. DESIGN BRIEF Here is where designer gets specifications and design requirements from the client. DESIGN SAMPLES/MOCKUPS Here designer comes-up with ideas and possible options relevant to business and according to design brief. DESIGN REVIEW Here client reviews suggestions made by the designer and decides whether to use it or not. DESIGN CONFIRMATION At this stage, design is finalized to the point where both designer and client are satisfied with the design. If client is not happy with the design, designer can go back and design an alternative.
- 21. Putting Logo In A Box Or Outlining Font is often needless and degrades the quality of design, particularly on low- resolution devices. Besides, boxing a logo limits its use across platforms. 10
- 22. 10. Putting Logo In A Box Or Outlining Font You should almost never outline a Font in a logo and avoid boxed images unless it is necessary.
- 23. DID WE MISS ANYTHING? LET US KNOW!