10 principles of Destination Management
Download as PPTX, PDF7 likes5,249 views
The document outlines the ten principles of destination management: 1) partnership by engaging all stakeholders, 2) assessing potential through market analysis, 3) creating a clear strategic plan, 4) reviewing infrastructure, 5) developing products like attractions and activities, 6) recognizing the importance of people, 7) delivering high quality through training and standards, 8) promoting the destination internally and externally, 9) selling the destination through various channels, and 10) reviewing performance and monitoring all aspects of the destination management.
10 principles of Destination Management
- 1. The ten Principles of Destination Management Maureen McAllister McAllister and Co www.mcallisterandco.co.uk www.mcallisterandco.co.uk
- 2. The ten Principles of Destination Management 1. Engage all partners Industry, stakeholders, public bodies Structures and funding routes 1. PARTNERSHIP 2. Assess the potential Market position Trends and competitors Strengths, weaknesses, 2. POTENTIAL opportunities and threats 3. Create a clear strategy 3. PLAN The business case Priorities and targets Long term thinking www.mcallisterandco.co.uk
- 3. The ten Principles of Destination Management 4. Review the infrastructure Roads, ports of entry Transport links Signage, accessibility, ICT 4. PLACE 5. Get the product right Accommodation, food and drink Events, festivals, culture 5. PRODUCT Places to visit Information 6. Recognise the power of people 6. PEOPLE Welcome Awareness of tourism Local market Visiting, Friends and relatives www.mcallisterandco.co.uk
- 4. The ten Principles of Destination Management 7. Deliver the highest quality Skills and workforce training Industry ratings and service quality 7. PRESTIGE Customer care 8. PROFILE 8. Be seen and be heard Internal and external communications Press and media relations 9. PROMOTION 9. Sell the destination On-line / off line Social media Traditional brochures Booking mechanisms www.mcallisterandco.co.uk
- 5. The ten Principles of Destination Management 10. Review and monitor (everything) PARTNERSHIP PLANS Overall tourism performance and economic impact PROMOTION POTENTIAL Customer satisfaction and visitor surveys 10. PERFORMANCE Evaluation, return on investment PROFILE PLACE Market trends Industry performance and views PRESTIGE PRODUCT PEOPLE www.mcallisterandco.co.uk
- 6. The ten Principles of Destination Management For more information about McAllister and Co, please Follow on twitter @mcallisterandco Read the blog www.mcallisterandco.wordpress.com Like us on facebook www.facebook.com/mcallisterandco Company profile on Linkedin: http://www.linkedin.com/company/mcallister-and-co www.mcallisterandco.co.uk