Chapter 4 Package Tour Development (Travel Agency & Tour Operations)

Presented By:
Md. Shaifullar Rabbi
BBA & MBA (Major inTHM,FBS,DU)
Lecturer
Dept. ofTourism & Hospitality Management
Daffodil Institute of IT(NU)

DESTINATION RESEARCH
A Study of DMO Visitor Guides: User
Profiles & Usage & Economic Impact
(note: an updated version of this study is
now ongoing—let us know if you would
like to participate)
The Impact of DMO Websites: User
Profiles, Conversion & Economic Impact
Study
How DMO Social Media Marketing Drives
Travel Decisions: Follower Profiles &
Economic Impact Study.

RESEARCH SERVICES & PRODUCTS
 Resident Research
 Brand Performance + Travel Intentions
 Key Travel Audiences for Conversion
 Visitor Profile
 Visitor Activity Analysis & Segmentation
Using Geo-location Data
 Profiles and Intentions of Customers
/Owned Audiences

DESTINATION BRAND RESEARCH
❑ Destination Analysts employs well-tested
methodologies for our research. The
destination brand research steps we employ
may include:
 Online national surveys
 Surveys of key audiences and stakeholders
 In-depth interviews with traveling consumers
 In-depth interviews with meeting planners
and members of the travel trade and travel
media

DESTINATION BRAND RESEARCH CAN HELP
DESTINATION MARKETING ORGANIZATIONS
Brand pillars associated with the
destination
Evaluate the most effective messaging
that will resonate with target markets
Identify the destination’s perceived
strengths and weaknesses

WAYS TO RESEARCH A TRAVEL
DESTINATION BEFORE YOU GO
 Wiki travel Articles
 Read Posts by Travel Bloggers Who Have Been There
 Email Travel Bloggers
 Watch Videos on YouTube
 Trip Advisor
 Read Local News Sources
 The Staff of Your Hotel
 Read Guide Books
 Read Non-Fiction Books
 Watch Documentaries
 Watch Films or TV Shows
 Read Novels Set in That Country
 Look up Hash tags
 Talk about it to People
 Read Magazines
 Ask Someone You Know Who Has Been There

HOW DO TOURISM SERVICE BUYERS LIST
THEIR REQUIREMENTS IN CONTRACTS?
 Code of Conduct
 Compliance with applicable law in general
 Transport
 Accommodation
 Entertainment/excursions
 Sexual exploitation of children and adolescents
 Human rights & labor conditions
 Safe workplace
 Wages and working hours
 Environment
 Local sourcing and benefiting communities
 Monitoring & enforcement

ITINERARY
A detailed plan for a journey,
especially a list of places to visit;
plan of travel.
A line of travel; route.
An account of a journey; record of
travel.
A book describing a route or routes
of travel with information helpful to
travelers; guidebook for travelers.

TYPES OF ITINERARIES
Single or multiple destinations: To
include only one destination or to include
more than one destination in one
itinerary.
Special interest package: For example
adventure package, cultural package,
holiday package, etc.
Tour package: An itinerary prepared
for pleasure, relax.

COST CALCULATION
Components (Sylhet Tour)
4nights 3days
Cost
Transportation 2000
Accommodation 2000
Food and Beverage 2500
Entertainment tickets 500
Guide 1000
Total 8000/=

TIPS FOR PLANNING THE PERFECT
TRAVEL ITINERARY
Be Realistic
Consider Efficiency vs. Budget
Think Logically
Be Flexible
Ask an Expert

HOW TO PLANYOUR OWN TRAVEL ITINERARY: A STEP BY STEP GUIDE
 decide what the length of your trip should be
 establish a budget
 choose a destination
 consider any documentation and vaccinations you might require
 find affordable flights
 create a schematic outline of your trip
 find hotels for ever city or area you are planning to stay in
 determine how you will travel from one place to the next
 find sites and activities, group them by area
 book your flights
 book your hotel(s)
 consider booking local transportation and activities
 think about connectivity in your chosen destination
 consider getting travel insurance
 get your documentation in order
 create a packing list
 determine how to get to your departure airport
 tackle last minute logistics
 enjoy the trip and remain flexible

7 ALTERNATIVE MARKETING STRATEGIES
TO SELL MORE TOURS AND ACTIVITIES
1. Partner with other local businesses
2. Selling your tour or activity on an OTA
3. Work with your local DMO
4. Get on directories and listings
5. Give out discount codes to customers
to share with their friends
6. Focus on your content
7. Experiment with PPC advertising on
Google

8 TIPS FOR BETTER SALES PERFORMANCE
1. Highlight the benefits of your product/service
2. Engage with customers on social media
3. Up sell products – provide an experience
4. Package travel components into unique travel
products
5. Find a travel niche market
6. Try online booking software
7. Extend your B2B network
8. Enhance your offer by integrating with GDS
systems

TOP 9 MARKETING TIPS FOR
TRAVEL & TOUR BUSINESSES
 Have a structured plan
 Research your target market
 Have your social media in check
 Encourage repeat customers
 Extend your audience
 Use SEO techniques
 Communicate with customers
 Track your campaign

TOUR GUIDE RESPONSIBILITIES
 Greeting and welcoming customers to the tour.
 Informing customers about the itinerary for each tour.
 Planning itineraries in accordance with weather forecasts and the
length of each tour.
 Scheduling visits and purchasing tickets to museums, galleries,
protected parks, and other attractions ahead of time, if required.
 Planning alternate activities in the event that cancellations,
closures, or weather prohibit you from attending scheduled events.
 Gathering and maintaining the requisite equipment for each tour.
 Familiarizing you with the layout and history of the region or
establishment in which you will be working.
 Familiarizing customers with each region or establishment.
 Encouraging guests to apply sunscreen regularly and to remain
hydrated, if applicable.
 Directing customers to other, non-competing services that might be
of interest to them.

TOUR GUIDE REQUIREMENTS
 High school diploma or equivalent.
 Prior experience as a Tour Guide is advantageous.
 Capacity to stand and walk for extended periods.
 Adherence to prescribed safety codes.
 Excellent conversational skills with a knack for
storytelling.
 Personable, humorous disposition.
 Outstanding organizational, time management and
improvisational skills.
 Passionate about traveling.
 Ability to work during evenings and on weekends.

JOB DUTIES AND TASKS FOR: "TOUR
GUIDE AND ESCORT"
 Conduct educational activities for school children.
 Escort individuals or groups on cruises, sightseeing tours, or
through places of interest such as industrial establishments,
public buildings, and art galleries.
 Describe tour points of interest to group members, and
respond to questions.
 Monitor visitors' activities in order to ensure compliance with
establishment or tour regulations and safety practices.
 Greet and register visitors, and issue any required
identification badges and/or safety devices.
 Distribute brochures, show audiovisual presentations, and
explain establishment processes and operations at tour sites.
 Provide directions and other pertinent information to visitors.
 Provide for physical safety of groups, performing such
activities as providing first aid and directing emergency
evacuations.

JOB DESCRIPTION
 Escort individuals or groups on cruises, sightseeing
tours, or through places of interest such as industrial
establishments, public buildings, or art galleries.
 Conduct educational activities for school children.
 Monitor visitors’ activities to ensure compliance with
establishment or tour regulations and safety practices.
 Provide directions and other pertinent information to
visitors.
 Greet and register visitors, and issue any required
identification badges or safety devices.
 Drive motor vehicles to transport visitors to
establishments and tour site locations.

HOW TO PLAN A GROUP TRIP
Have a leader
Agree on a budget.
Book flights or travel first.
Consider alternative accommodation.
Have a place to organize plans and take
payments.
Pre-plan some activities.
Split up.

THINGS TO CONSIDER WHEN
ORGANIZING GROUP TRIPS
 A PLACE TO STAY
 WHERE TO EAT
 TRANSPORTATION
 WALKING OR BUS TOURS
 WEATHER/SEASON

THINGS TO DO
Staying Active
Beach
Nightlife
Museums
Art
History
Culture

HOW TO PLAN A GROUP TRIP ABROAD
 Decide who's going, how far and when
 Designate one person or a small team of
people as the ringleader
 Decide on a price range
 Choose a location
 Research the area
 Book your trip
 Gauge the activity level of your group
 Create an itinerary for your group
 Go

DECISION-MAKING
Understanding consumer decision-
making is a cornerstone of marketing
strategy. CB in tourism is underpinned
by general assumptions about how
decisions are made. The processes
involved in CB decision-making require
the use of models rather than definitions
alone to understand their complexity
(Swarbrooke & Horner, 2004).

MOTIVATIONS
Motivation receives a great deal of attention from
tourism academics, given its importance in marketing
decisions such as segmentation, product development,
advertising and positioning (Bieger & Laesser, 2002).
Motivation is perhaps best described as
‘psychological/biological needs and wants, including
integral forces that arouse, direct and integrate a
person's behaviour and activity’ (Yoon & Uysal, 2005, p.
46). Several theories or models have been developed to
explain motivation (see Gnoth, 1997; Hsu et al., 2010)
and early studies such as those of Plog's (1974)
‘allocentric−psychocentric’, Dann's (1977) ‘push−pull’,
Pearce's (1988) ‘travel career ladder’ and Ross and Iso-
Ahola's (1991) ‘escape seeking’ are instrumental.

Chapter 4 Package Tour Development (Travel Agency & Tour Operations)

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Chapter 4 Package Tour Development (Travel Agency & Tour Operations)