This document outlines 10 rules for designing visually engaging slides: 1) Understand your audience; 2) Choose legible typefaces such as sans serif for easy reading and serif for blocks of text; 3) Use contrast to make information obvious; 4) Use high-quality images from stock sites; 5) Keep blocks of copy short for easy digestion; 6) Define a color scheme; 7) Use simple animations and transitions; 8) Organize information visually; 9) Do not read slides verbatim; and 10) Showcase your personality.
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