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10 RULES
for Designing
Visually Engaging Slides
Andi Galpern, Product Designer

@andigalpern

I throw events for @cascadesf
Designing the web together
@cascadesf

cascadesf.com
Food for thought:

Good design

builds trust.
Rule #1
Understand Your
Audience.
Rule #1: Understand Your Audience

Who are these people?
Rule #2
Choose legible
typefaces.
Sans Serif
easy to read

serif.
used for large blocks of copy
Rule #2: Choose a legible typeface.

Serifs were created to make

it easier to read large
paragraphs of information.




This sentence would be 

more difficult to read, had 

it been designed with a 

sans-serif typeface.
Illustration Source: http://www.thepixelboutique.com/
Rule #2: Choose legible typefaces.

Antique Olive

Baskerville
Futura
Garamond
Helvetica Neue
Proxima Nova
Sabon
Rule #3
Contrast is your new
best friend.
Make it obvious with
contrast.
(not really obvious… but ok.)
Make it obvious with
contrast.
10 Rules for Designing Visually Engaging Slides
10 Rules for Designing Visually Engaging Slides
Rule #4
Use high-quality
images.
Whoa!
This is
pretty!
Rule #4: Use high-quality images

You never know what you
are going to get on stock
photo sites.
Rule #4: Use high-quality images
Rule #4: Use high-quality images

Free Stock Photography
Stock Xchng

http://www.sxc.hu

Flickr Creative Commons

http://www.flickr.com/
creativecommons/
Rule #4: Use high-quality images

http://www.haikudeck.com
Rule #5
Use short

blocks of copy.
Rule #5: Use short blocks of copy

Nobody wants to read a giant runon-sentence filled with endless
copy where we often wonder, what
is the point of this slide and we
have to dissect the message
because it’s not obvious. blah blah
blah.
Rule #5: Use short blocks of copy

Make information easy to digest.
•

Keep it short and simple.

•

Use columns.

•

Get to the point.
Rule #6
Define Your

Color Scheme.
Rule #6: Define your color scheme
Rule #6: Define your color scheme
Rule #6: Define your color scheme

colourlovers.com
Rule #7
Use simple

animations and
transitions.
Rule #6: Use simple animations and transitions
Rule #6: Use simple animations and transitions

Let’s make
everybody dizzy!
Rule #6: Use simple animations and transitions
Rule #6: Use simple animations and transitions

Weeeeeee!!!!!
Rule #6: Use simple animations and transitions
Rule #6: Use simple animations and transitions

WHOAAA!!!!
Rule #8
Organize information
visually.
Rule #8: Organize information visually
Rule #8: Organize information visually
Rule #9
Do not read your
slides.
Rule #10
Showcase your
personality.
Andi Galpern, Product Designer,
@andigalpern

I throw events for @cascadesf

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