SlideShare a Scribd company logo
THINGS
   TO KNOW
     ABOUT
EXPERIENCE
     DESIGN
         by
AYNNE VALENCIA
       @aynne
WORKED AT:




             THAT’S
              ME!
WORKED ON/FOR:




                    CR ET
                  SE
             T OP
DESIGN STRATEGY +
DIRECTION
FOR ADVANCED *
PRODUCTS +
SERVICES




* STUFF THAT WILL
HAPPEN 3-5 YEARS
FROM NOW
HOW A NEW
PRODUCT OR
SERVICE OR BRAND
WILL BE
EXPERIENCED BY
THE INTENDED
USER
ABOUT YOU
1
THING
        EVERYTHING
        YOU
        ENCOUNTER IS
        DESIGNED
PROCESSES
PRODUCTS
              EVENTS




    ENVIRONMENTS       SERVICES
aynne
VIRGIN
VIRGIN
PLATFORM
 BRAND


           CHASE
2
THING

        PEOPLE DON’T KNOW
        EXPERIENCE
        DESIGNERS DO
HUMAN FACTORS EXPERT
INFORMATION ARCHITECT
USER INTERFACE DESIGNER
      WEB DESIGNER
 INTERACTION DESIGNER
  FRONT-END ENGINEER
   DESIGN ARCHITECT
aynne
USER EXPERIENCE
        INTERACTION DESIGN
           SERVICE DESIGN


aynne
DESIGN




aynne
WIREFRAMES
        TECHNOLOGY
          USABILITY
         INTERFACE




aynne
EXPERIENCE DESIGNers
        (XD) TEND TO BE CREATIVE GENERALISTS
            WITH BACKGROUNDS IN DESIGN
                    DISCIPLINES



aynne
BEHAVIOR BUSINESS


             DESIGN



aynne
TOUCH-POINTS
             ACROSS
        A BRAND, PRODUCT
           OR SERVICE

aynne
3
THING



        XD IS MULTI-DISCIPLINARY
AN
  TH
    RO                                  SI GN
      PO                              DE
        LO                       RAND
          GY                   B



 PSYCHOLOGY           USEFUL   INDUSTRIAL DESIGN
                      STUFF




                GN
            ESI                VISU
          ND                        AL D
     MATIO           WRITING            ESIG
   OR                                       N
INF                  SKILLS
COMMUNICATION
VISUAL                 INDUSTRIAL
                                 DESIGN                   DESIGN
END USERS

                       WRITERS
                                          INTERACTION
                                             DESIGN


CLIENTS
                                                        PROJECT
                                                        MANAGER

                                  XD

                                                                     DEVELOPMENT
                                                                         TEAM
   OTHER
STAKEHOLDERS                               PRODUCT
                                           MANAGER

                           MARKETING
                            & BRAND


            CUSTOMER                               BUSINESS
             SERVICE                      LEGAL   EXECUTIVES
4
THING



        XD IS MORE THAN USER
        INTERFACE DESIGN
MINT
XD


         Front-End                                                  Audioscape
        Technology                                                                                            New
                     Maintenance                      Industrial                                            Behaviors
                                                       Design
    System
  Integration

                        Social                                                                             New Products
                                         inform                                                to create
                        Factors                                                 Visual
         Business
                                                           Information        Language
          Factors
                                                             Design
                                                                                                              Better
                     Context                                                                                 Products
                                   Usability

            User                                                           Use of    Interaction
           Needs                                                           verbal      Design               New Ways
                                        Brand                            language                          of Interacting
                         Design
                        Research    Appropriateness


                                                                            USER INTERFACE




aynne
New Products


                                       New
                                     Behaviors

                      XD
         Better
        Products

                            New Ways
                           of Interacting




aynne
5
THING

        XD IS WHAT
        HAPPENS BEFORE,
        DURING & AFTER
DISCOVERY              USAGE                HELP + END
+ FIRST USE                                 OF USE

                       INTERFACE DESIGN     WHAT HAPPENS AFTER I
DISCOVERY
                       INTERACTION DESIGN   DONE WITH PRODUCT?

SET UP                 (INPUTS/OUTPUTS)
                                            WHAT SHOULD I DO IF I
                                            HAVE A PROBLEM?
ACCOUNT CREATION

PRODUCT
EXPLORATION




                   SUPPORTING SYSTEM
 aynne
6
THING



        XD IS INFORMED DESIGN
DESIGN = CREATION




aynne
informed

        DESIGN = CREATION
                      with a purpose




aynne
STRATEGY   CONCEPT   DESIGN + PROTOTYPE




aynne
STRATEGY   CONCEPT   DESIGN + PROTOTYPE




aynne
STRATEGY   CONCEPT   DESIGN + PROTOTYPE




aynne
10 Things to know about experience design
10 Things to know about experience design
STRATEGY   CONCEPT   DESIGN + PROTOTYPE




aynne
6
THING
        1/2




SKETCH FIRST
               FLICKR USER: ADACTIO
7
THING

        GREAT EXPERIENCES
        ARE NOT JUST ABOUT
        THE END-USER
ZAPPOS
8
THING
        FOCUS ON
        Opportunities
        NOT PROBLEMS
KAYAK
AIRBNB
KIVA
SOUNDCLOUD
9
THING

        FUTURE-
        READY
        CAREER
FUTURE
              WOW!




      NEAR


NOW
NOW
DESIGN FOR MOBILITY
NOW
NUI IS HERE
NEAR
SENSORS + SMART OBJECTS




                          DASH
NEAR
THE WEARABLES ARE HERE




                         LUNATIK
NEAR
AMBIENT PERSONAL OBJECTS




                           GLOW NOTIFY, AYNNE VALENCIA
NEAR
GET READY TO SHARE
NOW+ FUTURE
GLOBAL POWER SHIFT WILL CHANGE
EVERYTHING
10
THING


        LEARN
        BY DOING
design
    EXERCISE
ACTIVITY




  Lets draw!
ACTIVITY
ACTIVITY




              HOW CAN WE ENCOURAGE
           ____ TO USE PUBLIC TRANSPORT
                    MORE OFTEN?
NAME OF           WHO WILL
YOUR IDEA         USE IT & WHY




            SKETCH YOUR
             IDEA HERE
HOW CAN I
MAKE THIS
   MORE_ EFFICIENT?
          BEAUTIFUL?
*
          PLEASURABLE?
          FUN?
          FULFILLING?
          MEANINGFUL?

                         *KARIM RASHID
ACTIVITY




Lets design!
ACTIVITY

              HOW CAN WE ENCOURAGE
           ____ TO USE PUBLIC TRANSPORT
                    MORE OFTEN?


                NAME    WHO WILL USE IT & WHY




                        SKETCH
                       YOUR IDEA
                         HERE
PLE!
  I
TR




     CLOSING
being a designer
IS AWESOME
DESIGNERS
HAVE THE
POWER TO
INFLUENCE
HOW, WHAT
AND IF
PRODUCTS
ARE MADE.

            67
WE CAN
DESIGN
SERVICES AND
MECHANISMS
THAT
EMPOWER



               68
WE CAN
INFLUENCE
NEW BUSINESS
MODELS THAT
INNOVATE ON
THINGS WE
ARE ALREADY
USING


               69
WE CAN
CREATE WAYS
TO ENCOURAGE
PEOPLE TO
INTERACT
MORE WITH
EACH OTHER
AND LESS WITH
GADGETS


                70
DESIGN CAN MAKE
A BETTER WORLD
THINK
BIG, THINK
  BROAD
BE A FORCE
  FOR GOOD
IN THE WORLD
THANK YOU
AYNNE VALENCIA
   aynne
http://www.avalen.com
http://www.aynnevalencia.com

More Related Content

PDF
User Experience - More Than Just a Pretty Stick
PDF
User Experience - More Than Just a Pretty Stick
PDF
Touch International 2012
PDF
Introduction to Interaction Design
KEY
Android Open 2011
PPTX
Overcoming Design Challenges in Specialty Displays and Applications
PPTX
Design Guidelines: Real-Life Stories
PDF
More Than Just a Pretty Stick - UX for Entrepreneurs
User Experience - More Than Just a Pretty Stick
User Experience - More Than Just a Pretty Stick
Touch International 2012
Introduction to Interaction Design
Android Open 2011
Overcoming Design Challenges in Specialty Displays and Applications
Design Guidelines: Real-Life Stories
More Than Just a Pretty Stick - UX for Entrepreneurs

Viewers also liked (20)

PDF
VietRees_Newsletter_54_Week4_Month10_Year08
PDF
RealInvest_Newsletter_B_No_06_Thang10_Nam08
PPT
Wearable Biosensors
PDF
VietRees_Newsletter_35_Tuan2_Thang06
PDF
Social Business Conference 2013 - Social networks are not about people
PPT
Wszczecinie Prezentacja
PDF
PPT
eXtension: Managing Online Content Providers
KEY
Zipcast test
PDF
VietRees_Newsletter_27_Tuan3_Thang04
PPS
Blagoslov
PDF
Sowing Seeds - District 30 Keynote
PPT
Online Strategy And Development In A Nutshell
PPT
Photoshop +
PDF
《2012 年商品說明(不良營商手法)(修訂)條例》研討會 - 通訊事務管理局辦公室
PPTX
9 building blocks for success block stars.io
PPTX
Osteologia enfermería
PPT
District 30 - 2011 ISAT
PDF
Using copy.com app for uploading and sharing files
VietRees_Newsletter_54_Week4_Month10_Year08
RealInvest_Newsletter_B_No_06_Thang10_Nam08
Wearable Biosensors
VietRees_Newsletter_35_Tuan2_Thang06
Social Business Conference 2013 - Social networks are not about people
Wszczecinie Prezentacja
eXtension: Managing Online Content Providers
Zipcast test
VietRees_Newsletter_27_Tuan3_Thang04
Blagoslov
Sowing Seeds - District 30 Keynote
Online Strategy And Development In A Nutshell
Photoshop +
《2012 年商品說明(不良營商手法)(修訂)條例》研討會 - 通訊事務管理局辦公室
9 building blocks for success block stars.io
Osteologia enfermería
District 30 - 2011 ISAT
Using copy.com app for uploading and sharing files
Ad

Similar to 10 Things to know about experience design (20)

PDF
Utah PMA Quarterly Meeting, June, 2010
PDF
Usability & Interface Design for HiTech Products
PDF
Sell Yourself Better 1.0
PDF
User Experience 2: Talk@Stabilo
PDF
User Experience Workshop
PDF
User Experience & Lean Startup
PDF
The Impact of Brand User Experience Design
PDF
designgoed introduction
PDF
A Rambling Talk on Interaction Design Industry Trends
PDF
What is User Experience
KEY
UX Must Die
PDF
Param uxd
PDF
Customer Experience Design Talk Idris Mootee
PDF
The Many Facets of UX Design
PDF
what is interaction design
KEY
Karen McGrane: How to Do Content Strategi (Webdagene 2011)
KEY
Nashville UX Meetup
PDF
The visual interface is now your brand
PDF
PxS'12 - week 1 - Introduction
PPT
Chapter-10.pptytfjyjrdjrtjfdthdfrthrdthrd
Utah PMA Quarterly Meeting, June, 2010
Usability & Interface Design for HiTech Products
Sell Yourself Better 1.0
User Experience 2: Talk@Stabilo
User Experience Workshop
User Experience & Lean Startup
The Impact of Brand User Experience Design
designgoed introduction
A Rambling Talk on Interaction Design Industry Trends
What is User Experience
UX Must Die
Param uxd
Customer Experience Design Talk Idris Mootee
The Many Facets of UX Design
what is interaction design
Karen McGrane: How to Do Content Strategi (Webdagene 2011)
Nashville UX Meetup
The visual interface is now your brand
PxS'12 - week 1 - Introduction
Chapter-10.pptytfjyjrdjrtjfdthdfrthrdthrd
Ad

More from Aynne Valencia (20)

PDF
The Presentation Playbook for Designers
PDF
Portfolio, Resumes and You
PDF
Refresh sf demoday
PDF
Hacking Human Behavior
PDF
Hacking humanbehavior
PDF
Aynne Valencia Brand Perfect 2012
PDF
Living intheinvisblecity
PDF
Refreshsf
PDF
RefreshSF
PDF
PDF
Paper to people:: the fine art of designing digital campaign experiences with...
PDF
Superfly
PDF
Joshua To, Brute labs
PDF
Liz Ogbu - Design for social impact
KEY
Design week - Chris Blow
PPT
Design for real impact - Kevin Starr
KEY
Forcesfor good
ZIP
Automagically: A Primer to The Connection System of Things
PDF
In Context
PDF
Collective- Nordic UX Challange Team
The Presentation Playbook for Designers
Portfolio, Resumes and You
Refresh sf demoday
Hacking Human Behavior
Hacking humanbehavior
Aynne Valencia Brand Perfect 2012
Living intheinvisblecity
Refreshsf
RefreshSF
Paper to people:: the fine art of designing digital campaign experiences with...
Superfly
Joshua To, Brute labs
Liz Ogbu - Design for social impact
Design week - Chris Blow
Design for real impact - Kevin Starr
Forcesfor good
Automagically: A Primer to The Connection System of Things
In Context
Collective- Nordic UX Challange Team

Recently uploaded (20)

PPTX
AC-Unit1.pptx CRYPTOGRAPHIC NNNNFOR ALL
PPTX
Causes of Flooding by Slidesgo sdnl;asnjdl;asj.pptx
PPTX
DOC-20250430-WA0014._20250714_235747_0000.pptx
PPT
pump pump is a mechanism that is used to transfer a liquid from one place to ...
PPTX
mahatma gandhi bus terminal in india Case Study.pptx
PPT
EGWHermeneuticsffgggggggggggggggggggggggggggggggg.ppt
DOCX
The story of the first moon landing.docx
PPTX
building Planning Overview for step wise design.pptx
PPT
Machine printing techniques and plangi dyeing
PPTX
Special finishes, classification and types, explanation
PPTX
BSCS lesson 3.pptxnbbjbb mnbkjbkbbkbbkjb
PPTX
Implications Existing phase plan and its feasibility.pptx
PPTX
Tenders & Contracts Works _ Services Afzal.pptx
PDF
Quality Control Management for RMG, Level- 4, Certificate
PDF
Interior Structure and Construction A1 NGYANQI
PDF
Urban Design Final Project-Context
PDF
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
PDF
Emailing DDDX-MBCaEiB.pdf DDD_Europe_2022_Intro_to_Context_Mapping_pdf-165590...
PDF
GREEN BUILDING MATERIALS FOR SUISTAINABLE ARCHITECTURE AND BUILDING STUDY
PPTX
12. Community Pharmacy and How to organize it
AC-Unit1.pptx CRYPTOGRAPHIC NNNNFOR ALL
Causes of Flooding by Slidesgo sdnl;asnjdl;asj.pptx
DOC-20250430-WA0014._20250714_235747_0000.pptx
pump pump is a mechanism that is used to transfer a liquid from one place to ...
mahatma gandhi bus terminal in india Case Study.pptx
EGWHermeneuticsffgggggggggggggggggggggggggggggggg.ppt
The story of the first moon landing.docx
building Planning Overview for step wise design.pptx
Machine printing techniques and plangi dyeing
Special finishes, classification and types, explanation
BSCS lesson 3.pptxnbbjbb mnbkjbkbbkbbkjb
Implications Existing phase plan and its feasibility.pptx
Tenders & Contracts Works _ Services Afzal.pptx
Quality Control Management for RMG, Level- 4, Certificate
Interior Structure and Construction A1 NGYANQI
Urban Design Final Project-Context
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
Emailing DDDX-MBCaEiB.pdf DDD_Europe_2022_Intro_to_Context_Mapping_pdf-165590...
GREEN BUILDING MATERIALS FOR SUISTAINABLE ARCHITECTURE AND BUILDING STUDY
12. Community Pharmacy and How to organize it

10 Things to know about experience design