10 Tips for using the Google Analytics App
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The document provides ten tips for effectively using the Google Analytics mobile app on Android and iOS. Key recommendations include applying segments for more focused data analysis, utilizing the pageviews heat map for optimal content promotion timing, and toggling between different reporting views. It also emphasizes the app's limitations compared to the web interface and suggests checking the blog for more tips.
10 Tips for using the Google Analytics App
- 1. 10 Tips for using the Google Analytics App LovesData LovesData
- 2. Mobile Apps are now available for Google Analytics on both Android and iOS.
- 4. Don’t forget to grab the Google Analytics App if you haven’t already.
- 5. Grab the App ‣ Android ‣ http://goo.gl/xj9ix ‣ iOS ‣ http://goo.gl/MtcDCJ
- 6. Tip 1: Apply a Segment
- 7. When you first load up the app you will be presented with Google Analytics data for everybody who has visited your website.
- 8. This is the same way the web interface works, so to get more granular apply a segment to narrow down your focus.
- 9. To apply a segment, click the segment icon on the top right corner of the report pages. HOW TO
- 10. HOW TO
- 11. HOW TO
- 12. If you are running paid search campaigns, then you can apply the ‘Paid Search’ segment to analyse your Google AdWords campaign performance.
- 13. Tip 2: Use the pageviews heat map
- 14. The pageviews heat map report is a unique report which is not available (yet) within the web interface (it can be found under ‘Behavior’ on the Overview report).
- 15. HOW TO
- 16. The report allows you to quickly identify the times of day and day of the week where you receive the highest number of pageviews. HOW TO
- 17. You can use this to identify times that are critical to you which will help promote particular content (or products, services or other offers) at specific times of the day.
- 18. Tip 3: Choose a date range
- 19. You can quickly change the date range for the data that you are looking at within the reports.
- 20. HOW TO
- 21. Simply click on the date range at the top of the reports (excluding the Real-Time report) to select today, yesterday, last week, last month or a custom date range. HOW TO
- 22. Tip 4: Know which reports are available within the app
- 23. The mobile app contains a lot of reports, but it does not contain every single report that is available within the Google Analytics web interface.
- 24. Reports in the App ‣ Overview ‣ Real-Time ‣ Audience ‣ Acquisition ‣ Behavior ‣ Conversions
- 25. Tip 5: Quick switch between views
- 26. If you use Google Analytics to measure multiple websites (or apps), then you might have a long list of reporting views when you log into Google Analytics.
- 27. Once you have selected and loaded a view within the app it becomes available under a list of recent views you have used.
- 28. HOW TO
- 29. Click on the menu icon and then click the name of the current view you are using to see a list of your recent views and to even select another view you have access to. HOW TO
- 30. Tip 6: View more details
- 31. ach report within the app is made up of cards, each card presents a different piece of information.
- 32. You can click on a card to then view more details. HOW TO
- 33. Tip 7: Change the graph
- 34. On some cards you will notice three little dots in the right hand corner, you will find these on some individual reports and also after you have drilled down on particular cards.
- 35. HOW TO
- 36. Tip 8: Switch logins
- 37. If you have multiple logins that you use for Google Analytics (for example a personal Gmail address and a corporate Google Apps address) then you might need to toggle between your different logins.
- 38. To toggle between accounts, just click on the menu icon and then click on your profile. HOW TO
- 39. Tip 9: Identify different goals
- 40. Currently the app gives you total goal conversions without the ability to select particular goals for a more granular view.
- 41. You can work around this by using the ‘Goal URLs’ report within Conversions.
- 42. The report will show you the number of conversions that occurred based on particular thank you page URLs. HOW TO
- 43. As long as you have a different thank you page for each goal action you will be able to see the different conversions that have occurred. HOW TO
- 44. Tip 10: Know the limits
- 45. Although there are some great reports available within the Google Analytics app.
- 46. You need be aware that it won’t give you absolutely everything you need, especially if you want to perform more detailed analysis.
- 47. Read more tips at www.lovesdata.com/blog LovesData LovesData