Using Google Analytics For Content & Email Marketing @ Demand Generation Marketers Dublin
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Jane Morgan, an experienced marketing consultant, focuses on helping organizations reach customers through analytics. She offers methods for content idea generation, emphasizing the use of internal brains, research, and competitive assessments, along with digital tools. The document also covers setting up Google Analytics for effective content marketing and email campaigns.
Using Google Analytics For Content & Email Marketing @ Demand Generation Marketers Dublin
- 1. Copyright © 2016 JEM 9http://jem9.com Google Analytics For Content & Email Marketing Jane Morgan
- 2. Copyright © 2016 JEM 9http://jem9.com After 20 years high-tech marketing from Boston to Billund, Berlin to Bangalore, she changed vowels from intrapreneur to entrepreneur, and founded JEM 9 Marketing Consultancy. Today she works with CEOs, founders & marketing directors. Jane was recently shortlisted for an Accenture Digital Media Award. @Jane_E_Morgan Jane Morgan helps organizations understand and reach customers using an analytic approach to marketing
- 3. Copyright © 2016 JEM 9http://jem9.com Google Analytics Dashboards Content Marketing Ways to Use Google Analytics For Content Idea Generation
- 4. Copyright © 2016 JEM 9http://jem9.com Content Idea Generation Methods • Your Internal Brains • Keyphrase Research • Competitive Assessment • In-Person Methods o conferences, meetups, focus groups, interviews (grounded theory), usability • Digitally Methods o public statistics, forums, social media, reviews, surveys, analytics • Your Website
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- 9. Copyright © 2016 JEM 9http://jem9.com
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- 12. Copyright © 2016 JEM 9http://jem9.com Content Idea Generation Methods • Your Internal Brains • Keyphrase Research • Competitive Assessment • In-Person Methods o conferences, meetups, focus groups, interviews (grounded theory), usability • Digitally Methods o public statistics, forums, social media, reviews, surveys, analytics Your Website
- 13. Copyright © 2016 JEM 9http://jem9.com Using analytics for analytics, not reporting
- 14. Copyright © 2016 JEM 9http://jem9.com USING ANALYTICS FOR ANALYTICS, …… not reporting
- 15. Copyright © 2016 JEM 9http://jem9.com Your Website Content Customer Info Needs
- 16. Copyright © 2016 JEM 9http://jem9.com Your Website Content Customer Info Needs
- 17. Copyright © 2016 JEM 9http://jem9.com Your Website Content Customer Info Needs ID The Gap
- 18. Copyright © 2016 JEM 9http://jem9.com
- 19. Copyright © 2016 JEM 9http://jem9.com BACKYARD PUPPIES Search Engine Queries
- 20. Copyright © 2016 JEM 9http://jem9.com How To Locate Your Backyard Puppies
- 21. Copyright © 2016 JEM 9http://jem9.com How To Locate Your Backyard Puppies
- 22. Copyright © 2016 JEM 9http://jem9.com How To Locate Your Backyard Puppies
- 23. Copyright © 2016 JEM 9http://jem9.com How To Locate Your Backyard Puppies
- 24. Copyright © 2016 JEM 9http://jem9.com How To Locate Your Backyard Puppies
- 25. Copyright © 2016 JEM 9http://jem9.com How To Set Up Email Notifications
- 26. Copyright © 2016 JEM 9http://jem9.com Sample Backyard Puppies B2B
- 27. Copyright © 2016 JEM 9http://jem9.com
- 28. Copyright © 2016 JEM 9http://jem9.com
- 29. Copyright © 2016 JEM 9http://jem9.com LOYAL PUPPIES / PAGES
- 30. Copyright © 2016 JEM 9http://jem9.com How To Locate Your ‘Loyal Puppies’ Pages
- 31. Copyright © 2016 JEM 9http://jem9.com How To Locate Your ‘Loyal Puppies’ Pages
- 32. Copyright © 2016 JEM 9http://jem9.com
- 33. Copyright © 2016 JEM 9http://jem9.com Google Analytics Dashboards Email Marketing Jane Morgan
- 34. Copyright © 2016 JEM 9http://jem9.com
- 35. Copyright © 2016 JEM 9http://jem9.com
- 36. Copyright © 2016 JEM 9http://jem9.com UTM TRACKING CODE
- 37. Copyright © 2016 JEM 9http://jem9.com http://<yourwebsite.com/landing-page/? utm_campaign=<campaign-name> &utm_medium=email &utm_source=<name-of-email-list> &utm_content=CTA-RSVP-NOW
- 38. Copyright © 2016 JEM 9http://jem9.com
- 39. Copyright © 2016 JEM 9http://jem9.com
- 40. Copyright © 2016 JEM 9http://jem9.com
- 41. Copyright © 2016 JEM 9http://jem9.com
- 42. Copyright © 2016 JEM 9http://jem9.com
- 43. Copyright © 2016 JEM 9http://jem9.com
- 44. Copyright © 2016 JEM 9http://jem9.com Set Up Tips & Resources For Content Idea Generation / Puppy Pages • Follow Steps In This Presentation Then • Enable The Automated Monthly / Quarterly Email For Email Marketing Dashboard • Install Email Marketing Dashboard In 2 Clicks • How To Use Google Analytics Custom Campaign Tagging Setting Up Google Analytics & Search Console • How To Set Up GA Universal Analytics on your website o Using WordPress Header and Footer Plugin o Using Google Tag Manager & Install Google Tag Manager • How To Set Up Goals In Google Analytics o To use ‘page value’ make sure to add a goal value. Tip: use 1 if you can’t yet estimate the value. • How To Connect Google Analytics To Google Search Console o If you don’t already have a Google Search Console account (formerly Google Webmaster) you will need to set up your search console account o Verify your Google Search Console account using either GTM or GA
- 45. Copyright © 2016 JEM 9http://jem9.com THE BEGINNING