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Microeconomics 
Chapter 4 
! 
The Market Forces of 
Supply and Demand 
Key Terms 
market! 
competitive market! 
quantity demanded! 
law of demand! 
demand schedule! 
demand curve! 
normal good! 
inferior good! 
substitutes ! 
complements! 
quantity supplied ! 
law of supply! 
supply schedule! 
supply curve! 
equilibrium! 
equilibrium price! 
equilibrium quantity! 
surplus! 
shortage! 
law of supply and demand! 
Number Total! 
Utility 
Marginal Utility! 
Change in Total 
Utility 
Average Utility! 
Total Utility ÷ 
Number 
1 10 10 10.00 
2 15 5 7.50 
3 19 4 6.33 
4 23 4 5.75 
5 25 2 5.00 
Market 
where ! 
buyers and sellers 
interact 
101 Lecture 4 Supply and Demand - September 14, 2014
Supply and Demand 
sellers supply! 
buyers demand! 
Competitive 
Market 
many buyers and sellers! 
no one has power to 
change price 
Ceteris Paribus 
“all else equal” 
Quantity Demanded 
QD 
amount people are ! 
willing and able ! 
to buy 
101 Lecture 4 Supply and Demand - September 14, 2014
Law of Demand 
when price goes up! 
quantity demand goes down 
when price goes down! 
quantity demand goes up 
Law of Demand 
inverse relationship! 
! 
price up - QD down! 
price down - QD up 
Price Quantity 
90 1 
80 2 
70 3 
60 4 
50 5 
40 6 
30 7 
20 8 
10 9 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
0 1 2 3 4 5 6 7 8 9 10 
Price 
Quantity 
Demand 
Schedule 
Demand 
Curve 
If I have a schedule! 
I can make a curve! 
! 
If I have a curve I 
can make a 
schedule 
Individual Demand 
Market Demand 
add up all of the 
individual demand curves 
101 Lecture 4 Supply and Demand - September 14, 2014
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Movement along the ! 
Demand Curve 
0 1 2 3 4 5 6 7 8 9 10 
Price 
Quantity 
Price changes! 
! 
demand curve 
does not change! 
! 
quantity demanded! 
changes 
Shift in the Demand Curve 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
0 1 2 3 4 5 6 7 8 9 10 
Price 
Quantity 
Shift in the Demand Curve 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
0 1 2 3 4 5 6 7 8 9 10 
Price 
Quantity 
Price does not 
change! 
! 
demand curve 
shifts! 
! 
quantity demanded! 
changes 
Shift in Demand 
Income 
Prices of Related Goods 
Tastes 
Population & Demographics 
Expected Future Prices 
101 Lecture 4 Supply and Demand - September 14, 2014
Why does the 
demand curve slope 
downwards? 
Substitution Effect! 
Income Effect 
Substitution Effect 
the good is more or less 
expensive relative to 
other goods that are 
substitutes. 
Income Effect 
the effect of a price 
change on consumer’s 
purchasing power. 
Complements 
goods or services 
that are 
used together 
101 Lecture 4 Supply and Demand - September 14, 2014
Complements 
Substitutes 
goods or services 
that can be used for 
the same purpose 
101 Lecture 4 Supply and Demand - September 14, 2014
Normal Good 
Demand increases 
as income rises and 
decreases as income falls 
Inferior Good 
Demand decreases 
as income rises and 
increases as income falls 
Quantity Supplied 
QS 
amount people are ! 
willing and able ! 
to sell 
101 Lecture 4 Supply and Demand - September 14, 2014
Law of Supply 
when price goes up! 
quantity supplied goes up 
when price goes down! 
quantity supplied goes down 
Law of Supply 
direct relationship! 
! 
price up - QS up! 
price down - QS down 
Price Quantity 
90 9 
80 8 
70 7 
60 6 
50 5 
40 4 
30 3 
20 2 
10 1 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
0 1 2 3 4 5 6 7 8 9 10 
Price 
Quantity 
Supply 
Schedule 
Supply 
Curve 
If I have a schedule! 
I can make a curve! 
If I have a curve I 
can make a 
schedule 
Individual Supply 
Market Supply 
add up all of the 
individual supply curves 
101 Lecture 4 Supply and Demand - September 14, 2014
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Movement along the ! 
Supply Curve 
0 1 2 3 4 5 6 7 8 9 10 
Price 
Quantity 
Price changes! 
! 
supply curve does 
not change! 
! 
quantity supplied! 
changes 
Shift in Supply 
Input prices 
Technology 
Number of Sellers 
Expected Future Prices 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Shift in the Supply Curve 
0 1 2 3 4 5 6 7 8 9 10 
Price 
Quantity 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Equilibrium 
where market price is at a level where ! 
Quantity Demanded = Quantity Supplied 
0 1 2 3 4 5 6 7 8 9 10 
Price 
Quantity 
Supply 
Demand 
101 Lecture 4 Supply and Demand - September 14, 2014
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Surplus 
where market price is above equilibrium price! 
Quantity Demanded < Quantity Supplied 
Price is too high! 
too many pizzas 
0 1 2 3 4 5 6 7 8 9 10 
Price 
Quantity 
Supply 
Demand 
QD QS 
QS - QD = 7 - 3 = 4 
lower 
price 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Shortage 
where market price is below equilibrium price! 
Quantity Demanded > Quantity Supplied 
Price is too low! 
not enough pizzas 
0 1 2 3 4 5 6 7 8 9 10 
Price 
Quantity 
Supply 
Demand 
QS QD 
QS - QD = 2 - 8 = -6 
raise 
price 
Three Steps 
1. Does the event shift supply or 
demand or both?! 
! 
2. Which direction is the shift? ! 
! 
3. Diagram new equilibrium 
101 Lecture 4 Supply and Demand - September 14, 2014

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101 lecture 3 supply and demand handout

  • 1. Microeconomics Chapter 4 ! The Market Forces of Supply and Demand Key Terms market! competitive market! quantity demanded! law of demand! demand schedule! demand curve! normal good! inferior good! substitutes ! complements! quantity supplied ! law of supply! supply schedule! supply curve! equilibrium! equilibrium price! equilibrium quantity! surplus! shortage! law of supply and demand! Number Total! Utility Marginal Utility! Change in Total Utility Average Utility! Total Utility ÷ Number 1 10 10 10.00 2 15 5 7.50 3 19 4 6.33 4 23 4 5.75 5 25 2 5.00 Market where ! buyers and sellers interact 101 Lecture 4 Supply and Demand - September 14, 2014
  • 2. Supply and Demand sellers supply! buyers demand! Competitive Market many buyers and sellers! no one has power to change price Ceteris Paribus “all else equal” Quantity Demanded QD amount people are ! willing and able ! to buy 101 Lecture 4 Supply and Demand - September 14, 2014
  • 3. Law of Demand when price goes up! quantity demand goes down when price goes down! quantity demand goes up Law of Demand inverse relationship! ! price up - QD down! price down - QD up Price Quantity 90 1 80 2 70 3 60 4 50 5 40 6 30 7 20 8 10 9 100 90 80 70 60 50 40 30 20 10 0 0 1 2 3 4 5 6 7 8 9 10 Price Quantity Demand Schedule Demand Curve If I have a schedule! I can make a curve! ! If I have a curve I can make a schedule Individual Demand Market Demand add up all of the individual demand curves 101 Lecture 4 Supply and Demand - September 14, 2014
  • 4. 100 90 80 70 60 50 40 30 20 10 0 Movement along the ! Demand Curve 0 1 2 3 4 5 6 7 8 9 10 Price Quantity Price changes! ! demand curve does not change! ! quantity demanded! changes Shift in the Demand Curve 100 90 80 70 60 50 40 30 20 10 0 0 1 2 3 4 5 6 7 8 9 10 Price Quantity Shift in the Demand Curve 100 90 80 70 60 50 40 30 20 10 0 0 1 2 3 4 5 6 7 8 9 10 Price Quantity Price does not change! ! demand curve shifts! ! quantity demanded! changes Shift in Demand Income Prices of Related Goods Tastes Population & Demographics Expected Future Prices 101 Lecture 4 Supply and Demand - September 14, 2014
  • 5. Why does the demand curve slope downwards? Substitution Effect! Income Effect Substitution Effect the good is more or less expensive relative to other goods that are substitutes. Income Effect the effect of a price change on consumer’s purchasing power. Complements goods or services that are used together 101 Lecture 4 Supply and Demand - September 14, 2014
  • 6. Complements Substitutes goods or services that can be used for the same purpose 101 Lecture 4 Supply and Demand - September 14, 2014
  • 7. Normal Good Demand increases as income rises and decreases as income falls Inferior Good Demand decreases as income rises and increases as income falls Quantity Supplied QS amount people are ! willing and able ! to sell 101 Lecture 4 Supply and Demand - September 14, 2014
  • 8. Law of Supply when price goes up! quantity supplied goes up when price goes down! quantity supplied goes down Law of Supply direct relationship! ! price up - QS up! price down - QS down Price Quantity 90 9 80 8 70 7 60 6 50 5 40 4 30 3 20 2 10 1 100 90 80 70 60 50 40 30 20 10 0 0 1 2 3 4 5 6 7 8 9 10 Price Quantity Supply Schedule Supply Curve If I have a schedule! I can make a curve! If I have a curve I can make a schedule Individual Supply Market Supply add up all of the individual supply curves 101 Lecture 4 Supply and Demand - September 14, 2014
  • 9. 100 90 80 70 60 50 40 30 20 10 0 Movement along the ! Supply Curve 0 1 2 3 4 5 6 7 8 9 10 Price Quantity Price changes! ! supply curve does not change! ! quantity supplied! changes Shift in Supply Input prices Technology Number of Sellers Expected Future Prices 100 90 80 70 60 50 40 30 20 10 0 Shift in the Supply Curve 0 1 2 3 4 5 6 7 8 9 10 Price Quantity 100 90 80 70 60 50 40 30 20 10 0 Equilibrium where market price is at a level where ! Quantity Demanded = Quantity Supplied 0 1 2 3 4 5 6 7 8 9 10 Price Quantity Supply Demand 101 Lecture 4 Supply and Demand - September 14, 2014
  • 10. 100 90 80 70 60 50 40 30 20 10 0 Surplus where market price is above equilibrium price! Quantity Demanded < Quantity Supplied Price is too high! too many pizzas 0 1 2 3 4 5 6 7 8 9 10 Price Quantity Supply Demand QD QS QS - QD = 7 - 3 = 4 lower price 100 90 80 70 60 50 40 30 20 10 0 Shortage where market price is below equilibrium price! Quantity Demanded > Quantity Supplied Price is too low! not enough pizzas 0 1 2 3 4 5 6 7 8 9 10 Price Quantity Supply Demand QS QD QS - QD = 2 - 8 = -6 raise price Three Steps 1. Does the event shift supply or demand or both?! ! 2. Which direction is the shift? ! ! 3. Diagram new equilibrium 101 Lecture 4 Supply and Demand - September 14, 2014