SlideShare a Scribd company logo
Microeconomics
Chapter 4
The Market Forces of
Supply and Demand
Review
Exam 1
Average 76
Range 32 - 92
Number
Total
Utility
Marginal Utility
Change in Total
Utility
Average Utility
Total Utility ÷
Number
1 10 10 10.00
2 15 5 7.50
3 19 4 6.33
4 23 4 5.75
5 25 2 5.00
market
competitive market
quantity demanded
law of demand
demand schedule
demand curve
normal good
inferior good
substitutes
complements
Key Terms
quantity supplied
law of supply
supply schedule
supply curve
equilibrium
equilibrium price
equilibrium quantity
surplus
shortage
law of supply and demand
Market
where
buyers and sellers
interact
Supply and Demand
sellers supply
buyers demand
Competitive
Market
many buyers and sellers
no one has power to
change price
Ceteris Paribus
“all else equal”
Quantity Demanded
QD
amount people are
willing and able
to buy
Law of Demand
when price goes up
quantity demand goes down
when price goes down
quantity demand goes up
Law of Demand
inverse relationship
price up - QD down
price down - QD up
Price Quantity
90 1
80 2
70 3
60 4
50 5
40 6
30 7
20 8
10 9
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7 8 9 10
Price
Quantity
Demand
Schedule
Demand
Curve
If I have a schedule
I can make a curve
If I have a curve I
can make a
schedule
Individual Demand
Market Demand
add up all of the
individual demand curves
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7 8 9 10
Price
Quantity
Movement along the
Demand Curve
Price changes
demand curve
does not change
quantity demanded
changes
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7 8 9 10
Price
Quantity
Shift in the Demand Curve
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7 8 9 10
Price
Quantity
Shift in the Demand Curve
Price does not
change
demand curve
shifts
quantity demanded
changes
Shift in Demand
Income
Prices of Related Goods
Tastes
Population & Demographics
Expected Future Prices
Why does the
demand curve slope
downwards?
Substitution Effect
Income Effect
Substitution Effect
the good is more or less
expensive relative to
other goods that are
substitutes.
Income Effect
the effect of a price
change on consumer’s
purchasing power.
Complements
goods or services
that are
used together
Complements
101 lecture 4
Substitutes
goods or services
that can be used for
the same purpose
101 lecture 4
Normal Good
Demand increases
as income rises and
decreases as income falls
Inferior Good
Demand decreases
as income rises and
increases as income falls
101 lecture 4
Quantity Supplied
QS
amount people are
willing and able
to sell
Law of Supply
when price goes up
quantity supplied goes up
when price goes down
quantity supplied goes down
Law of Supply
direct relationship
price up - QS up
price down - QS down
Price Quantity
90 9
80 8
70 7
60 6
50 5
40 4
30 3
20 2
10 1
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7 8 9 10
Price
Quantity
Supply
Schedule
Supply
Curve
If I have a schedule
I can make a curve
If I have a curve I
can make a
schedule
Individual Supply
Market Supply
add up all of the
individual supply curves
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7 8 9 10
Price
Quantity
Movement along the
Supply Curve
Price changes
supply curve does
not change
quantity supplied
changes
Shift in Supply
Input prices
Technology
Number of Sellers
Expected Future Prices
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7 8 9 10
Price
Quantity
Shift in the Supply Curve
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7 8 9 10
Price
Quantity
Equilibrium
where market price is at a level where
Quantity Demanded = Quantity Supplied
Supply
Demand
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7 8 9 10
Price
Quantity
Surplus
where market price is above equilibrium price
Quantity Demanded < Quantity Supplied
Supply
Demand
QD QS
QS - QD = 7 - 3 = 4
Price is too high
too many pizzas
lower
price
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7 8 9 10
Price
Quantity
Shortage
where market price is below equilibrium price
Quantity Demanded > Quantity Supplied
Supply
Demand
QD QS
QS - QD = 2 - 8 = -6
Price is too low
not enough pizzas
raise
price
Three Steps
1. Does the event shift supply or
demand or both?
2. Which direction is the shift?
3. Diagram new equilibrium

More Related Content

PPTX
Demand & Supply
PPTX
Market equilibrium
PPTX
Market equilibrium by Maryan Joy Lopez
PDF
Non Competitive Markets-Economics
PPT
Supply Analysis
PPT
6 market equilibrium-_class
PPTX
Theory of supply
PPT
2. demand and supply
Demand & Supply
Market equilibrium
Market equilibrium by Maryan Joy Lopez
Non Competitive Markets-Economics
Supply Analysis
6 market equilibrium-_class
Theory of supply
2. demand and supply

What's hot (20)

PPTX
Market Equilibrium Micro Economics ECO101
PDF
Demand,supply and equilibrium
PPT
economics supply
PDF
Supply and Demand
PDF
Equilibrium
PDF
101 lecture 4 supply and demand
PPTX
Market Equilibrium
PPT
Demand supply analysis
PPTX
Graph by adeel
PPT
Chapter 2 supply and demand
PPTX
Consumer and Producer Surplus
PPT
Market equilibrium
PPT
The theory of supply
PPTX
Demand, Supply, and Equilibrium
PPT
Demand and supply
DOC
Market and Market Equilibrium
PPTX
Price theory- Demand and Supply
PPT
Law of demand and supply
PPTX
C H A P T E R 3 M A R K E T E Q U I L I B R I U M &amp; G O V E R N M E ...
PPT
Ch03 ppt
Market Equilibrium Micro Economics ECO101
Demand,supply and equilibrium
economics supply
Supply and Demand
Equilibrium
101 lecture 4 supply and demand
Market Equilibrium
Demand supply analysis
Graph by adeel
Chapter 2 supply and demand
Consumer and Producer Surplus
Market equilibrium
The theory of supply
Demand, Supply, and Equilibrium
Demand and supply
Market and Market Equilibrium
Price theory- Demand and Supply
Law of demand and supply
C H A P T E R 3 M A R K E T E Q U I L I B R I U M &amp; G O V E R N M E ...
Ch03 ppt
Ad

Viewers also liked (20)

PDF
Eco 202 ch 34 aggregate demand and aggregate supply
PDF
101 lecture 5 elasticity
DOCX
Loggers turn to bush meat as supplies run dry up
DOCX
Application of supply and demand
PPT
Case Econ08 Ppt 04
PPTX
Freakonomics
PPTX
Economics Chapter 4
PPT
Econ presentation 3
DOC
Demand analysis
PPT
Engineering economics
PPT
Demand Analysis
PDF
1 introduction to engineering economics
PDF
Supply and Demand
PPT
Demand Analysis
PPT
Demand and supply
PDF
Ch 30 the monetary system part 2
PDF
Web技術の現状と将来 (Open Source Conference 2011 Nagoya)
PDF
Culture and entrepreneurs
PDF
101 lecture 14
PPS
Wall paintings
Eco 202 ch 34 aggregate demand and aggregate supply
101 lecture 5 elasticity
Loggers turn to bush meat as supplies run dry up
Application of supply and demand
Case Econ08 Ppt 04
Freakonomics
Economics Chapter 4
Econ presentation 3
Demand analysis
Engineering economics
Demand Analysis
1 introduction to engineering economics
Supply and Demand
Demand Analysis
Demand and supply
Ch 30 the monetary system part 2
Web技術の現状と将来 (Open Source Conference 2011 Nagoya)
Culture and entrepreneurs
101 lecture 14
Wall paintings
Ad

Similar to 101 lecture 4 (20)

PDF
101 lecture 3 supply and demand handout
PDF
Micro 5
PPT
Introduction-to-Supply-and-Demand-Power-Point.ppt
PPT
Introduction-to-Supply-and-Demand-Power-Point.ppt
PPT
Introduction-to-Supply-and-Demand-Power-Point.ppt
PPT
Economic_analysis.ppt acpnimoc kdjgsiwks
PPTX
Phuong HM Nguyen - The Market Forces of Supply and Demand
PPTX
Applied economics - Supply and Demand lesson.pptx
PDF
Unit II Econ
PPT
PPTX
Week 2 - Chapter 3.pptxzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
PPT
Unit 2 review_session
PPTX
Demand and supply
PPT
Supply and Demand: Supply Increases and Decreases
PDF
Lecture 25.pdf
PDF
Chap003 lecture
PPT
Supply and Demand
DOCX
Supply and Demand IssuesSupply and demand are the starti.docx
PPTX
T1 - Lecture Slide - Introduction, Demand, Supply and the Equilibrium - Acces...
PPT
75212233 (1).ppt demand and suoot analysis
101 lecture 3 supply and demand handout
Micro 5
Introduction-to-Supply-and-Demand-Power-Point.ppt
Introduction-to-Supply-and-Demand-Power-Point.ppt
Introduction-to-Supply-and-Demand-Power-Point.ppt
Economic_analysis.ppt acpnimoc kdjgsiwks
Phuong HM Nguyen - The Market Forces of Supply and Demand
Applied economics - Supply and Demand lesson.pptx
Unit II Econ
Week 2 - Chapter 3.pptxzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
Unit 2 review_session
Demand and supply
Supply and Demand: Supply Increases and Decreases
Lecture 25.pdf
Chap003 lecture
Supply and Demand
Supply and Demand IssuesSupply and demand are the starti.docx
T1 - Lecture Slide - Introduction, Demand, Supply and the Equilibrium - Acces...
75212233 (1).ppt demand and suoot analysis

More from Gale Pooley (20)

PDF
The Economic History of the United States 15
PDF
The Economic History of the United States 13
PDF
The Economic History of the United States 12
PDF
The Economic History of the United States 11
PDF
The Economic History of the United States 10
PDF
The Economic History of the United States 9
PDF
The Economic History of the United States 8
PDF
The Economic History of the United States 7
PDF
The Economic History of the United States 6
PDF
The Economic History of the United States 5
PDF
The Economic History of the United States 4
PDF
The Economic History of the United States 3
PDF
The Economic History of the United States 2
PDF
The Economic History of the United States 1
PDF
The Economic History of the United States 18
PDF
The Economic History of the United States 17
PDF
The Economic History of the United States 16
PDF
The Economic History of the United States 14
PDF
The Economic History of the United States 13
PDF
The Economic History of the United States 12
The Economic History of the United States 15
The Economic History of the United States 13
The Economic History of the United States 12
The Economic History of the United States 11
The Economic History of the United States 10
The Economic History of the United States 9
The Economic History of the United States 8
The Economic History of the United States 7
The Economic History of the United States 6
The Economic History of the United States 5
The Economic History of the United States 4
The Economic History of the United States 3
The Economic History of the United States 2
The Economic History of the United States 1
The Economic History of the United States 18
The Economic History of the United States 17
The Economic History of the United States 16
The Economic History of the United States 14
The Economic History of the United States 13
The Economic History of the United States 12

Recently uploaded (20)

PPTX
Sales & Distribution Management , LOGISTICS, Distribution, Sales Managers
PDF
Family Law: The Role of Communication in Mediation (www.kiu.ac.ug)
PDF
NEW - FEES STRUCTURES (01-july-2024).pdf
PDF
TyAnn Osborn: A Visionary Leader Shaping Corporate Workforce Dynamics
PDF
Outsourced Audit & Assurance in USA Why Globus Finanza is Your Trusted Choice
PDF
Tata consultancy services case study shri Sharda college, basrur
PPTX
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
PDF
Introduction to Generative Engine Optimization (GEO)
PDF
Deliverable file - Regulatory guideline analysis.pdf
PDF
Daniels 2024 Inclusive, Sustainable Development
PDF
THE COMPLETE GUIDE TO BUILDING PASSIVE INCOME ONLINE
PDF
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
PDF
How to Get Funding for Your Trucking Business
PPTX
Negotiation and Persuasion Skills: A Shrewd Person's Perspective
PDF
Cours de Système d'information about ERP.pdf
PPTX
2025 Product Deck V1.0.pptxCATALOGTCLCIA
PDF
Ôn tập tiếng anh trong kinh doanh nâng cao
PDF
Comments on Crystal Cloud and Energy Star.pdf
PPTX
svnfcksanfskjcsnvvjknsnvsdscnsncxasxa saccacxsax
PDF
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
Sales & Distribution Management , LOGISTICS, Distribution, Sales Managers
Family Law: The Role of Communication in Mediation (www.kiu.ac.ug)
NEW - FEES STRUCTURES (01-july-2024).pdf
TyAnn Osborn: A Visionary Leader Shaping Corporate Workforce Dynamics
Outsourced Audit & Assurance in USA Why Globus Finanza is Your Trusted Choice
Tata consultancy services case study shri Sharda college, basrur
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
Introduction to Generative Engine Optimization (GEO)
Deliverable file - Regulatory guideline analysis.pdf
Daniels 2024 Inclusive, Sustainable Development
THE COMPLETE GUIDE TO BUILDING PASSIVE INCOME ONLINE
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
How to Get Funding for Your Trucking Business
Negotiation and Persuasion Skills: A Shrewd Person's Perspective
Cours de Système d'information about ERP.pdf
2025 Product Deck V1.0.pptxCATALOGTCLCIA
Ôn tập tiếng anh trong kinh doanh nâng cao
Comments on Crystal Cloud and Energy Star.pdf
svnfcksanfskjcsnvvjknsnvsdscnsncxasxa saccacxsax
BsN 7th Sem Course GridNNNNNNNN CCN.pdf

101 lecture 4