10192018 SCM Case Analysis Information Technology Scoring G.docx

10/19/2018 SCM Case Analysis: Information Technology
Scoring Guide
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SCM Case Analysis: Information Technology Scoring Guide
CRITERIA NON-PERFORMANCE BASIC PROFICIENT
DISTINGUISHED
Describe an
organization's
information
management system
(IMS).
Does not identify an
organization's
information
management system
(IMS).
Identifies an
organization's
information
management system
(IMS).
Describes an

organization's
information
management
system (IMS).
Analyzes an
organization's
information management
system (IMS).
Evaluate the
competitive aspects
of an organization's
IMS.
Does not analyze the
competitive aspects
of an organization's
IMS.
Analyzes the
competitive aspects of
an organization's IMS.
Evaluates the
competitive
aspects of an
organization's IMS.
Recommends
improvements for the
competitive aspects of
an organization's IMS.
Describe how the

IMS helps
coordinate between
supply chain
partners.
Does not identify how
an IMS helps
coordinate between
supply chain
partners.
Identifies how an IMS
helps coordinate
between supply chain
partners.
Describes how an
IMS helps
coordinate
between supply
chain partners.
Analyzes how an IMS
helps coordinate
between supply chain
partners.
Explain how an IMS
helps monitor
orders and
inventory levels and
satisfy customers.
Does not identify how

an IMS helps monitor
orders and inventory
levels and satisfy
customers.
Identifies how an IMS
helps monitor orders
and inventory levels
and satisfy customers.
Explains how an
IMS helps monitor
orders and
inventory levels
and satisfy
customers.
Analyzes how an IMS
helps monitor orders and
inventory levels and
satisfy customers.
Explain why
managing
information is
equally or more
important to a
company than
moving products.
Does not describe
why managing
information is equally
or more important to
a company than

moving products.
Describes why
managing information
is equally or more
important to a company
than moving products.
Explains why
managing
information is
equally or more
important to a
company than
moving products.
Analyzes why managing
information is equally or
more important to a
company than moving
products.
Exhibit proficiency
in writing, critical
thinking, and
research; adhere to
APA style and
formatting.
Does not exhibit
proficiency in writing,
critical thinking, and
research; does not
adhere to APA style
and formatting.

Exhibits inconsistent
proficiency in writing,
critical thinking, and
research; inconsistently
adheres to APA style
and formatting.
Exhibits
proficiency in
writing, critical
thinking, and
research; adheres
to APA style and
formatting.
Exhibits proficiency in
writing and critical
thinking; supports
analysis with relevant
research; adheres to
APA style and
formatting.
Chapter 12
Sponsorship, Product
Placements, and Branded
Entertainment
12-1

1. Explain the popularity of event sponsorship as a
means of brand promotion.
2. Summarize the uses and appeal of product
placements.
3. Describe benefits and challenges of connecting
with entertainment properties to build a brand.
4. Discuss challenges presented by the ever-
increasing variety of communication and
branding tools.
12-2
Event Sponsorship
• The list of companies sponsoring events grows with each
passing year,
and the events include a wide variety of activities.
• Of these activities, sports attract the most sponsorship dollars
because
of large audiences and the ease of overlapping the event’s
participants
with the marketer’s target audience.
• Marketers use media impressions to gauge the effectiveness of
marketing dollars spent on event sponsorships.
• Building the Brand: Sponsorship can help build brand
familiarity and can

promote brand loyalty by connecting a brand with powerful
emotional
experiences.
• Audience Characteristics: In most instances allows a marketer
to reach
a well-defined target audience.
• Leveraging: Events can also facilitate face-to-face contacts
with key
customers, and they present opportunities to distribute product
samples,
sell premiums, and conduct consumer surveys.
12-3
Event Sponsorship, Continued
Exhibit 12.1 When Event Sponsorship is a Winner
12-4
Product Placements
• Product placements have surged in popularity, and there are
many
reasons to believe that marketers will continue to commit more
resources to this activity.
• Product placement media include:
• Television

• Movies
• Video games
• Like any other brand promotion tactic, product placements
offer the
most value when they are connected to other elements of the
promotional plan.
• One common use of the placement is to help create excitement
for the
launch of a new product.
• Implicit celebrity endorsements and authenticity are key issues
to
consider when judging placement opportunities.
12-5
Product Placements, Continued
Exhibit 12.2 Checklist for Event Sponsorship
12-6
Branded Entertainment
• Brand builders want to connect with consumers, and to do so,
they are
connecting with the entertainment business.

• Madison and Vine refers to two renowned avenues
representing the
worlds of advertising (New York) and entertainment
(Hollywood).
• While not everyone can afford a NASCAR sponsorship, in
many ways
NASCAR sets the standard for celebrating brands in an
entertaining
setting. Research shows that NASCAR fans:
• are unusually loyal to the brands that sponsor cars
• have no problem with the logo cluttering of cars and drivers
• are three times more likely to purchase products promoted by
their
favorite NASCAR driver, compared to the fans of all other
sports/sporting celebrities
12-7
Branded Entertainment, Continued
Exhibit 12.3 Obstacles to Overcome
12-8
• Branded entertainment can exist in conjunction with
developing or existing

entertainment properties, or marketers can create their own
opportunities.
Many marketers, such as BMW and Unilever, are developing
their own
entertainment properties to feature their brands.
• Challenges to product placement and branded entertainment
include:
• oversaturation
• conflict with entertainment media
• unpredictability
• need for full disclosure
• High-quality placements are most likely to result from great
collaboration
among marketers, agents, producers, and writers.
12-9
12-10
Coordinating IMC Efforts
• The tremendous variety of media options represents a
monumental challenge for a marketer wishing to speak to
customers with a single voice.
• Achieving this single voice is critical for breaking through the
clutter of the modern marketing environment.

• The functional specialists required for working in the various
media have their own biases and subgoals, which can get in the
way of integration.
• Uncertainty about accountability for integrating the overall
campaign makes it unlikely that a well-integrated campaign will
be created.
12-11
Chapter 12Slide Number 2Slide Number 3Slide Number 4Slide
Number 5Slide Number 6Slide Number 7Slide Number 8Slide
Number 9Slide Number 10Slide Number 11
10/19/2018 Assessment 5 – BUS-FP3022 - Summer 2018 -
Section 02
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Assessment 5
SCM Case Analysis: Information Technology
Overview
In 800–1000 words, respond to a series of questions about a
selected company's information management
system.
Meeting customer demands and high efficiencies are the goals
of the majority of supply chains, and companies
strive to develop sustainable long term supply chain solutions.
By successfully completing this assessment, you will

demonstrate your proficiency in the following course
competencies and assessment criteria:
Competency 1: Design a supply chain to support an
organizational strategy.
Describe an organization's information management system
(IMS).
Competency 2: Improve efficiency in the supply chain.
Evaluate the competitive aspects of an organization's IMS.
Describe how the IMS helps coordinate between supply chain
partners.
Competency 3: Manage a supply chain in order to satisfy
customers.
Explain how an IMS helps monitor orders and inventory levels
and satisfy customers.
Explain why managing information is equally or more important
to a company than moving
products.
Competency 4: Communicate in a professional manner that is
consistent with the expectations for supply
chain managers and participants.
Exhibit proficiency in writing, critical thinking, and research;
adhere to APA style and formatting.
Competency Map
Use this online tool to track your performance and
progress through your course.
CHECK YOUR

PROGRESS
Context
There is a need for coordination in the supply chain and to
understand the impact of coordination on supply
chain performance. The information management system
measures the success of each supply chain partner and
allows the members to improve as they develop trust and closer
working relationships. The innovation and
changes produced in supply chains, both in response to market
changes or from the drive to improve efficiency,
effectively customize its structure, and improve its
performance.
Details Attempt 1 Available Attempt 2 Attempt 3
Tutorials Support Log Out Danielle Kozacek 3
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Section 02
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Questions to Consider
To deepen your understanding, you are encouraged to consider

the questions below and discuss them with a
fellow learner, a work associate, an interested friend, or a
member of the business community.
For the following questions, refer to the National Geographic
video, Ultimate Factories: IKEA, and Kinnander's
article, "IKEA's Challenge to the Wooden Shipping Pallet,"
listed in the Resources.
What is the importance of developing a sustainable supply
chain?
What are three initiatives that IKEA is doing to make its supply
chain sustainable?
Resources
Suggested Resources
The following optional resources are provided to support you in
completing the assessment or to provide a
helpful context. For additional resources, refer to the Research
Resources and Supplemental Resources in the left
navigation menu of your courseroom.
Library Resources
The following e-books or articles from the Capella University
Library are linked directly in this course:
Blanchard, D. (2010). Supply chain management best practices
(2nd ed.). Hoboken, NJ: Wiley.
Drake, M. (2011). Global supply chain management. New York,
NY: Business Expert Press.
Greeff, G., & Ghoshal, R. (2004). Practical e-manufacturing and
supply chain management. Oxford,
England: Newnes.
Farooqui, S. U. (2010). Encyclopedia of supply chain

management: Volume I. Mumbai, India: Himalaya
Books Pvt.
management: Volume II. Mumbai, India: Himalaya
Books Pvt.
management: Volume III. Mumbai, India: Himalaya
Books Pvt.
Course Library Guide
A Capella University library guide has been created specifically
for your use in this course. You are encouraged to
refer to the resources in the BUS-FP3022 – Fundamentals of
Supply Chain Management library guide to help
direct your research.
Internet Resources
Kinnander, O. (2011). IKEA's challenge to the wooden shipping
pallet. Bloomberg Business Week.
Retrieved from http://www.businessweek.com/magazine/ikeas-
challenge-to-the-wooden-shipping-pallet-
11232011.html.
Sustainable Supply Chain Foundation. (n.d.). Retrieved from
http://www.sustainable-scf.org/
Bookstore Resources
The resources listed below are relevant to the topics and
assessments in this course and are not required. Unless
noted otherwise, these materials are available for purchase from
the Capella University Bookstore. When
searching the bookstore, be sure to look for the Course ID with
the specific –FP (FlexPath) course designation.
Chopra, S., & Meindl, P. (2016). Supply chain management:
Strategy, planning, and operation (6th ed.).
Upper Saddle River, NJ: Prentice-Hall.

http://site.ebrary.com.library.capella.edu/lib/capella/docDetail.a
ction?docID=10380972
http://capellauniversity.libguides.com/BUSFP3022
http://www.businessweek.com/magazine/ikeas-challenge-to-the-
wooden-shipping-pallet-11232011.html
http://www.sustainable-scf.org/
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Section 02
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Assessment Instructions
In Assessment 3, you selected a company from the list below
and wrote a paper about their supply chain
strategy and their use of forecasting and planning to develop
their strategy. In Assessment 4, you prepared a
PowerPoint presentation for a company from this list. For this
assessment, once again choose a company
from this list, either one you analyzed in a previous assessment
or one you have not used before.
L. L. Bean.
Amazon.com.
Starbucks.
Intel.
Johnson and Johnson.
Research and write about your selected company's information
management system (IMS) and respond to the
following questions. You can research your responses via the
Capella library and the Internet.
1. Describe the company's information management system.
2. Does its IMS give the company a competitive advantage over
their competition?
3. How does the IMS help coordinate between supply chain
partners?
4. Explain how the IMS helps to monitor orders and inventory
levels and satisfy customers.
5. Explain why managing information is equally or more
important to the company than moving products.

Write your answer in a Microsoft Word document in 800–1000
words. All written assessments should follow
APA style and formatting guidelines for attributing sources.
How to use the scoring guide
SCM Case Analysis: Information Technology Scoring Guide
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