This study examines how various factors in online banner advertisements influence consumer attitudes and behavioral intentions. A survey was conducted with 300 respondents to analyze the impact of celebrity endorsements, text information, animations, banner position, and interactivity on attitudes toward banner ads and click-through intentions. The results found that celebrity endorsements, banner position, and interactivity had a significant positive effect on attitudes toward banner ads, but text information and animations did not. Additionally, more positive attitudes toward banner ads led to greater click-through intentions. Therefore, the study suggests that how banner ads are designed and positioned, as well as their interactivity, are important in shaping consumer responses.