12 Examples of How You Can Increase Conversions by Understanding Psychology
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The document discusses 12 psychological strategies for increasing conversion rates in online marketing, focusing on concepts like social proof, scarcity, loss aversion, and anchoring. Each strategy aims to influence visitor decisions by leveraging common behavioral tendencies. The author shares insights from the A4U Expo 2012 and offers additional resources for further information.
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12 Examples of How You Can Increase Conversions by Understanding Psychology
- 1. 12 Examples of How You Can Increase Conversions by Understanding Psychology A4U Expo 2012 http://twitter.com/kelvinnewman kelvin.newman@SiteVisibility.co.uk
- 2. Strategy Director SiteVisibility A digital agency specialising in retail, travel and financial services
- 3. Organiser BrightonSEO The Free SEO Conference
- 4. Co-Founder Clockwork Talent Decent Digital Recruitment
- 5. In CRO, there are no rules, only findings
- 6. but some findings are pretty predictable
- 7. Text Social Proof roblawton
- 8. Tendency of people assume the actions of others reflect correct behaviour for a given situation
- 9. How can I convince my visitors they’re not the only person making this choice?
- 10. Scarcity Text and Loss Aversion
- 14. Text Loss Aversion Images_of_Money
- 15. The disutility of giving up an object is greater than the utility associated with acquiring it
- 16. How can I make my visitors think they’d be losing something if they don’t buy?
- 21. Anchoring Text Alex Bellink
- 22. Tendency to rely too heavily, or "anchor," on a past reference or on one trait or piece of information when making decisions
- 23. How can I reference an ‘anchor’ that influences visitors to my site?
- 28. The slides will be on slideshare.net/kelvinnewman You can also follow me on Twitter twitter.com/kelvinnewman
- 29. fin.