The document discusses do-it-yourself cloud databases and provides an example case study of Good Shepherd Catholic Church. The presentation covers what cloud databases are good for, top providers and pricing, and a demonstration. The case study details how Good Shepherd faced challenges from a high workload, lack of a single customer record source, and multiple applications. They implemented a cloud database using methodologies and metrics to solve these problems, which improved their ability to provide service excellence. Going forward, they see opportunities to further streamline processes and apply the solution to other problem areas.