Personal & Professional Brand in Social Media
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This document summarizes a session on managing personal and professional brands on social media. The agenda includes discussing examples of boundary issues, deciding on discussion topics, breaking into groups, and reporting back. Suggested discussion topics focus on distinguishing transparency from oversharing, appropriate topics to discuss, and social media policies. Speakers are John Haydon and Laura Norvig. The session aims to help participants learn how to authentically represent themselves and their organizations online.
![Food for Thought
People are people. They aren’t brands. When people become “brands,” they stop
being people … If you really want to brand something, focus on your business, on
your blog, on your product.
-- Olivier Blanchard, the brandbuilder blog
“… with the onslaught of social media, consumers expect personalized attention. They
expect you [i.e. your org] to listen, be responsive and even have a sense of humor.
Kinda like a person.
This culture shift has ’brand’ sitting on the sidelines, while ’personality’ calls all the
plays …”
-- John Haydon, WHY YOUR NONPROFIT NEEDS A PERSONALITY AND NOT A BRAND
#12NTCPPB Slide 10](https://image.slidesharecdn.com/12ntcppb-120420152416-phpapp02/85/Personal-Professional-Brand-in-Social-Media-11-320.jpg)
Personal & Professional Brand in Social Media
- 1. Personal & Professional Brand in Social Media #12NTCPPB John Haydon Laura Norvig
- 2. Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval
- 3. Get Your Tweet On! #12NTCPPB @johnhaydon @Lnorvig #12NTCPPB Slide 2
- 4. Agenda • A few examples of personal/professional boundary snafus, transparency issues, and best practices • Decide what to talk about • Break into groups (or not) and talk • Come back together (or stay together) and talk some more. #12NTCPPB Slide 3
- 5. Identity Problem – Who Am I? Problem Solved! #12NTCPPB Slide 4
- 6. Identity Problem – Who Speaks for My Org? Transparency Problem – What’s Really Going On? Problem NOT Solved! #12NTCPPB Slide 5
- 7. Some Folks Who Walk The Personal/Professional Line Well • Danielle Brigida, National Wildlife Foundation • Wendy Harman, Red Cross • Amy Sample Ward, NTEN Be yourself, and represent your org too (floor wax AND dessert topping!) #12NTCPPB Slide 6
- 8. What Do YOU Want to Talk About? #12NTCPPB Slide 7
- 9. Suggested Topics for Today’s Discussion • What’s the difference between being transparent and being too personal? • People trust other people more than they trust organizations. What does this imply for how your org should use social media? • Are certain topics taboo when walking the personal/professional line (politics, religion)? Are certain behaviors taboo (oversharing, swearing)? Do you follow the “What Would Grandma Think?” guideline? • How much personal stuff should you include? Is there a set ratio? • Do you set different “rules” for yourself on different platforms? • Does your org have a social media policy? Is it working for you? #12NTCPPB Slide 8
- 10. Food for Thought "You forget how to share with people who do know you. To avoid misunderstandings, you start dumbing down your posts and only writing things which are literal and mostly non-controversial. (At least I do.) But that means your friends don't enjoy the connection that comes with hearing you be you, instead of edited-you.“ --Gina Trapani, smarterware.org #12NTCPPB Slide 9
- 11. Food for Thought People are people. They aren’t brands. When people become “brands,” they stop being people … If you really want to brand something, focus on your business, on your blog, on your product. -- Olivier Blanchard, the brandbuilder blog “… with the onslaught of social media, consumers expect personalized attention. They expect you [i.e. your org] to listen, be responsive and even have a sense of humor. Kinda like a person. This culture shift has ’brand’ sitting on the sidelines, while ’personality’ calls all the plays …” -- John Haydon, WHY YOUR NONPROFIT NEEDS A PERSONALITY AND NOT A BRAND #12NTCPPB Slide 10
- 12. Report Back / Wrap Up What did you learn in your small group discussions? #12NTCPPB Slide 11
- 13. Some Resources Mixing Business and Pleasure: Managing Your Personal and Professional Brand in Social Media – presentation from last year’s NTC by Farra Trompeter, Danielle Brigida, and Judi Sohn http://www.slideshare.net/farra/personal-professional-brand-in-social- media-trompeter 10 tips to manage your professional and personal brand in social media – blog post by Farra Trompeter http://www.bigducknyc.com/blog/10-tips-manage-your-professional-and-personal- brand-social-media Personal Branding – Ignite presentation from 2010 NTC by Laura Norvig http://www.slideshare.net/lnorvig/personal-branding-3753588 #12NTCPPB Slide 12
- 14. Keep in Touch! John Haydon @johnhaydon www.johnhaydon.com Laura Norvig @lnorvig Laura.norvig@gmail.com #12NTCPPB Slide 13
- 15. Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval