Wexner
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This document summarizes a presentation given by Lisa Colton of Darim Online to the Wexner Foundation about embracing networks and using a network mindset. The presentation covered topics like social tagging, having a network mindset instead of a hub and spokes mindset, new rules for networks like adding value and listening, and content curation strategies. Experts like Beth Kanter and Chris Brogan provided tips on cultivating networks and relationships. The audience then participated in a group activity called "Chevruta" to begin creating their own networking strategy.
Wexner
- 1. WEXNER FOUNDATION embracing networks Lisa Colton President, Darim Online lisa@darimonline.org @lisacolton @darimonline 434.977.1170 x 301 December 6, 2011 Presentation available at http://slidesha.re/darimwexner11
- 3. Agenda • Tagging • Network Mindset • New Rules of the Game • Examples in Action • Network Weaving • Content Curating • Beginning Your Strategy
- 7. SOCIAL TAGGING • What you need: – Large nametag sticker. – Write your personal “TAG LINE”. – Grab the small stickers and a pen • What to do: – Chat with someone. Learning something new about them. – Tag them! Write a word on a small sticker and stick it on their card – Talk to at least 5 people in 10 min
- 8. SOCIAL TAGGING REFLECTIONS Why might tagging be valuable for your work?
- 9. Context
- 10. Fortress: Insiders in, Outsiders out
- 11. Sponges: Transparency & Constant Flow In and Out
- 15. Traditional Mindset: Hub & Spokes
- 16. Network Mindset “connect and collaborate” rather than “command and control”
- 17. How do you work like a network? How do you NOT work like a network? What needs to evolve culturally, organizationally, technic ally?
- 18. #1 THIS IS AN ATTENTION ECONOMY
- 20. #2: FIND YOUR UNIQUE PURPOSE & VOICE
- 22. #3: BE GENEROUS AND ADD VALUE
- 23. WHERE CAN YOU ADD VALUE?
- 24. Stanford University Facebook “Office Hours”
- 25. Who’s voice does your audience really need to hear? In what way? And then, what’s your role as a catalyst or platform?
- 26. When is it better to “own” your own space, vs. build on platforms that are both developed and open? How can you be a PLATFORM for them to solve their own needs?
- 27. # 4: LISTEN & ENGAGE #1 Social media is continuing to evolve. Fast.
- 30. Responsive public, and relevant Temple Israel, Memphis Facebook Page
- 31. #5: Be a Content Curator
- 32. Once you’re a platform, asking questions can surface the good ideas, and connect the people who want to be thinking about the topic. Miriam Brosseau tags people in Facebook to draw their attention to the conversations and invite the experts … & then summarizes and reports back at the end.
- 33. Allow Users to Remix
- 34. Rival vs. Non-Rival Goods
- 35. Content Pyramid
- 36. Beth Kanter • Make it personal. Ask for their stories, their input, their thoughts. Emphasize their importance to the community and allow them to run with projects and to be creative Everyone wants to contribute and to make something better/leave a lasting mark. • Humanize your leaders. Make them available. If the members feel like the community is very hierarchical they may never feel like they belong on the “inside”. Use your position to energize your community. • Play matchmaker. The leaders in the community should focus on putting people together with like ideas, interests etc. help them bridge the social interaction gap.
- 37. Chris Brogan • Spend 20 minutes a day observing your network. • Spend 10 minutes a day cultivating new relationships. • Use an organized contact management system to manage relationships, not just keep contact info. • Deliver two to three times as much value as you ask from your network. This keeps people eager to be helpful when the time comes that you need them.
- 39. CHEVRUTA: Create your own strategy
- 40. GROUNDSWELL’s P.O.S.T. 1. PEOPLE: Identify audience(s) 2. OBJECTIVES – What are you goals and objectives for this audience? – What are your audience’s goals? 3. What is the STRATEGY to reach these goals? 4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
- 43. John Fitch’s Steam Engine
- 44. John Fitch’s Steam Engine