Transcending Geography and Generations with Social Media
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The document discusses leveraging social media for professional networking and business growth, emphasizing its role in enabling small companies to compete with larger firms. It outlines key engagement strategies, including the importance of clear objectives and effective communication, as well as how to build and amplify online presence through various platforms. The talk encourages businesses to utilize social media for lead generation, customer service, market intelligence, and talent recruitment.
Transcending Geography and Generations with Social Media
- 1. Transcending Geography and Generations Social Media for Professionals Silicon Halton MeetUp – June 22, 2010 Cheryl McKinnon, CMO @ Nuxeo @CherylMcKinnon
- 2. Web Levels the Playing Field • Small companies can compete with large incumbents • New companies can compete with established providers • Easy to look bigger than you are • Build global street cred in your area of expertise 2
- 3. Build Your Web Community Now 3
- 4. Rise of “Web 2.0” • You Know the Drill – Blogs, Wikis, Twitter, Community Sites, Image / Video Sharing Sites, Social Bookmarking • Gained popularity in Consumer World, but becoming Business mainstream in recent years 4
- 5. Why Engage? • Need a Clear Purpose - Start with 1 – not many • Listening vs. Engaging vs. Reacting • Event? Brand? Program / Company Promotion? • Personal or Professional Development? • Market Research, Community Polling (aka Crowd Sourcing), Competitive Intelligence • Unleash Your Alter Ego for Practice 5
- 6. Rules of Engagement • “Social” Media means Interacting with People – Conversation – Plain Language – Sense of Personality – Don't Talk Like a Press Release • Always Remember the Network Effect 6
- 7. Rules of Engagement • Distinguish Between a Corporate Social Media Name and a Personal One – Corporate Name – links to more formal Press Releases, Events, Articles, Call to action – Personalities – a commentary on the more formal content – highlight, best quote, why they liked it. – 7
- 8. Rules of Engagement 8
- 9. Where to Engage • Four Key Areas for Business – Program Awareness and Lead Generation – Customer Service and Care – Competitive and Market Intelligence – Recruiting and Building Talent Pool – 9
- 10. Look Bigger Than You Are • Amplify In Person Events with Social Media Participation • Challenge Assumptions and Lazy Shorthand • Stretch Conference and Trade Show Dollars by Ignoring Most Booths • Coordinate Staff and Partner Online Efforts • Promote Content Across Multiple Channels – 10
- 11. Building Network - Talent 11
- 12. Building Network – Lead Gen 12
- 13. Building Network – Market IQ 13
- 14. Tracking Content • Twitter • “Hashtags” •# • Metadata 14
- 15. Building Awareness • Blogs 15
- 16. Building Awareness • Think about the Participants as well as the Platform 16
- 17. Building Network – Lead Gen • Professional Associations 17
- 18. Building Network • SlideShare.Net / YouTube / Vimeo / Blip TV 18
- 19. Never Underestimate the Power of Passion 19
- 20. Q&A • Round Table – Where have you started? – What worked? – What Didn't? – What Will you Try This week? – At Home? – At Work? 20