SF Synagogues - Colton Breakout
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1) The document outlines 5 commandments for effective engagement in the social media age: listen to your audience, add value through useful and engaging content, be authentic in your voice and interactions, network by connecting people within and outside your community, and weave your network together through ongoing engagement. 2) It emphasizes the importance of identifying your audience and goals, and implementing a strategy and technologies to reach those goals through valuable social content that spreads information. 3) Successful engagement requires being nimble and adaptive to ongoing changes, measuring success, empowering others, and focusing on culture change beyond just marketing.
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SF Synagogues - Colton Breakout
- 1. 5 Commandments of ‘Engagement’ in a Social Media Age Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170 http://slidesha.re/sfsyntech
- 2. GROUNDSWELL ’s P.O.S.T. PEOPLE: Identify audience(s) OBJECTIVES What are you goals and objectives for this audience? What are your audience ’s goals? What is the STRATEGY to reach these goals? Determine the specifics of the TECHNOLOGIES you ’ll use. Implement, measure, refine!
- 3. Attention Economy Listen! Add Value Be Real Network Weaving 5 Rules of ‘Engagement’
- 4. #1 THIS IS AN ATTENTION ECONOMY
- 5. Use Networks Smartly Unaffiliated but strongly connected. Prospects! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
- 6. Listen Open Your Ears Temple Israel, Memphis Facebook Page
- 7. #3: ADD VALUE
- 8. Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio Social Content is Social Capital
- 9. Real Life Example: Process
- 10. #4: BE REAL
- 11. Voice and Being Human
- 12. #5 Weave The Network Temple Israel, Memphis FB Page
- 13. Shifts in Staffing Needs Who is responsible for listening & weaving & empowering?
- 14. Stay nimble - Change will continue Know what you want to measure and how you’ ll know if you’re successful Think about staffing and guidelines Address your whole culture, not just marketing & communications. Learn the tools to fill your toolbox. FINAL THOUGHTS
- 16. IT’S NOT ABOUT TECHNOLOGY